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Rectal Cream

Maybe

Buyers convert on 20.5% of searches. But the top 5 brands take 97% of clicks, so Rectal Cream is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 14,768 Health & Household niches · +10 vs the category median of 49
Market size
$1.1M/yr289K searches / yr
90-day growth
+19.9%search demand this quarter
Competition
64%top-5 click share · 7 brands · 93 sellers

Flapen Score

Rectal Cream against its category

The dotted line is the Health & Household average. Past it, Rectal Cream is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rectal Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Rectal Cream 289K times last year and spent an estimated $1.1M. The top 5 brands take 97% of clicks. Demand peaks in Mar–May. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 20.5% of those searches ended in a purchase.

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.5% of those searches ended in a purchase. Searches in the last 90 days moved +19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
289K
Growth, 90 days vs prior 90
+19.9%
Conversion, latest week
20.5%
Market size, estimated
$1.1Ma year
Peak month
March2.5× the quietest month
Top search term
preparation h with lidocaine87K searches a year

02 · Price

A sale here is worth $18.74.

Listings sell for $18.74 on average, from $5.98 to $29.69. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $18.74 that is $56K to $75K a year per listing.

Average price
$18.74inside the $15 to $100 sweet spot
Price range
$5.98–$29.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
$56K–$75K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #581 within Hemorrhoid Care. It carries 9,208 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#581in Hemorrhoid Care
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
9,208per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Rectal Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

93

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

1%

  • Brand 145%
  • Brand 237%
  • Brand 37%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Rectal Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, May · busiest ÷ quietest = 2.5×

Search terms

Top Rectal Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • preparation h with lidocaine87K/yr
  • recticare69K/yr
  • recticare advanced hemorrhoidal cream with lidocaine48K/yr
  • preparation h rapid relief with lidocaine10K/yr
  • recticare cream with lidocaine13K/yr
  • recticare advanced hemorrhoidal cream12K/yr
  • preparation h lidocaine9K/yr
  • lidocaine for hemorrhoids7K/yr
  • lidocaine cream for hemorrhoids5K/yr
  • prep h with lidocaine3K/yr

Reviews and returns

What reviews say buyers love and hate about Rectal Cream

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Efficiency”
24%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not effective”
A buyer, on “Functionality-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Rectal Cream questions

Answered from the same tracked data.