Rectal Cream
MaybeBuyers convert on 20.5% of searches. But the top 5 brands take 97% of clicks, so Rectal Cream is a Maybe.
- Flapen Score
- 59 / 100Top 13% of 14,768 Health & Household niches · +10 vs the category median of 4959
- Market size
- $1.1M/yr289K searches / yr
- 90-day growth
- +19.9%search demand this quarter
- Competition
- 64%top-5 click share · 7 brands · 93 sellers
Flapen Score
Rectal Cream against its category
The dotted line is the Health & Household average. Past it, Rectal Cream is stronger. Inside it, weaker.
Market
The Rectal Cream market on Amazon at a glance
Shoppers on Amazon United States searched for Rectal Cream 289K times last year and spent an estimated $1.1M. The top 5 brands take 97% of clicks. Demand peaks in Mar–May. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 20.5% of those searches ended in a purchase.
Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.5% of those searches ended in a purchase. Searches in the last 90 days moved +19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 289K
- Growth, 90 days vs prior 90
- +19.9%
- Conversion, latest week
- 20.5%
- Market size, estimated
- $1.1Ma year
- Peak month
- March2.5× the quietest month
- Top search term
- preparation h with lidocaine87K searches a year
02 · Price
A sale here is worth $18.74.
Listings sell for $18.74 on average, from $5.98 to $29.69. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $18.74 that is $56K to $75K a year per listing.
- Average price
- $18.74inside the $15 to $100 sweet spot
- Price range
- $5.98–$29.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $56K–$75K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #581 within Hemorrhoid Care. It carries 9,208 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #581in Hemorrhoid Care
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 9,208per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Rectal Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Recticare Advanced Hemorrhoidal Cream 30g - 4-1 Symptom Relief: Relieves Pain Itching Burning & Swelling - Max Strength Lidocaine & Phenylephrine
- Price
- $29.69
- Rating
- 4.3/5
- Reviews
- 2,292
- Age
- 8y ago

Preparation H Rapid Relief Hemorrhoid Cream with Lidocaine Numbing Relief for Swelling Pain Burning and Itching - 1 Oz Tube
- Price
- $26.08
- Rating
- 4.6/5
- Reviews
- 6,784
- Age
- 9y ago

RectiCare Advanced Hemorrhoidal Cream: Advanced Treatment to Shrink & Soothe Hemorrhoids - Itch & Burn Relief - 15g Hemorrhoidal Cream with Lidocaine
- Price
- $16.55
- Rating
- 4.4/5
- Reviews
- 93
- Age
- 3y ago

RectiCare Anorectal Lidocaine 5% Cream: Maximum Strength Topical Numbing Cream - Treatment for Hemorrhoids & Other Anorectal Disorders - 15g Tube
- Price
- $16.92
- Rating
- 4.3/5
- Reviews
- 1,327
- Age
- 11y ago

RectiCare Anorectal Lidocaine 5% Cream: Topical Numbing Cream for Treatment of Hemorrhoids & Other Anorectal Disorders - 30g Tube
- Price
- $27.25
- Rating
- 4.5/5
- Reviews
- 2,082
- Age
- 14y ago
Trending
estimated 90-day click momentum
HealthA2Z Rectal Care Cream Lidocaine 5% Local Anesthetic Topical Numbing Cream Relieves Pain Itching & Burning Anorectal Disorders 28g Tube
- Price
- $18.94
- Rating
- 4.2/5
- Reviews
- 60
- Age
- 11mo ago

RectiCare Advanced Hemorrhoidal Cream: Advanced Treatment to Shrink & Soothe Hemorrhoids - Itch & Burn Relief - 15g Hemorrhoidal Cream with Lidocaine
- Price
- $16.55
- Rating
- 4.4/5
- Reviews
- 93
- Age
- 3y ago

Preparation H Hemorrhoid Flushable Wipes with Witch Hazel for Skin Irritation Relief - 48 Count
- Price
- $5.98
- Rating
- 4.7/5
- Reviews
- 9,492
- Age
- 12y ago

Preparation H Rapid Relief Hemorrhoidal Spray with Lidocaine for Itching Burning and Pain Relief - 3.8 Oz Bottle
- Price
- $19.84
- Rating
- 4.3/5
- Reviews
- 256
- Age
- 4y ago

Doctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)
- Price
- $26.53
- Rating
- 4.3/5
- Reviews
- 25,672
- Age
- 13y ago
Newest
by launch date
HealthA2Z Rectal Care Cream Lidocaine 5% Local Anesthetic Topical Numbing Cream Relieves Pain Itching & Burning Anorectal Disorders 28g Tube
- Price
- $18.94
- Rating
- 4.2/5
- Reviews
- 60
- Age
- 11mo ago

Ebanel 5% Lidocaine Hemorrhoid Treatment Cream with Witch Hazel Phenylephrine Horse Chestnut Vitamin B6 Zinc Oxide External and Internal Hemorrhoids Treatment Burn Itch Pain Relief Anal Cream
- Price
- $29.47
- Rating
- 4.3/5
- Reviews
- 6,446
- Age
- 1y ago

REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz
- Price
- $27.05
- Rating
- 4.4/5
- Reviews
- 3,754
- Age
- 2y ago

RectiCare Advanced Hemorrhoidal Cream: Advanced Treatment to Shrink & Soothe Hemorrhoids - Itch & Burn Relief - 15g Hemorrhoidal Cream with Lidocaine
- Price
- $16.55
- Rating
- 4.4/5
- Reviews
- 93
- Age
- 3y ago

Preparation H Rapid Relief Hemorrhoidal Spray with Lidocaine for Itching Burning and Pain Relief - 3.8 Oz Bottle
- Price
- $19.84
- Rating
- 4.3/5
- Reviews
- 256
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
93
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
1%
- Recticare45%
- Preparation H37%
- Doctor Butler's7%
- REVIVOL-XR5%
- HealthA2Z3%
- RectaEase2%
- Open — no brand owns it (1 brand, 1%)
Demand
Rectal Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, May · busiest ÷ quietest = 2.5×
Search terms
Top Rectal Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- preparation h with lidocaine87K/yr
- recticare69K/yr
- recticare advanced hemorrhoidal cream with lidocaine48K/yr
- preparation h rapid relief with lidocaine10K/yr
- recticare cream with lidocaine13K/yr
- recticare advanced hemorrhoidal cream12K/yr
- preparation h lidocaine9K/yr
- lidocaine for hemorrhoids7K/yr
- lidocaine cream for hemorrhoids5K/yr
- prep h with lidocaine3K/yr
Reviews and returns
What reviews say buyers love and hate about Rectal Cream
We read the reviews and the return reasons for every product selling here.
“Not effective”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rectal Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









