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Recaldent

Fail

Demand is soft, at -6.1% this quarter, so Recaldent is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$392K/yr558K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
67%top-5 click share · 8 brands · 61 sellers

Flapen Score

Recaldent against its category

The dotted line is the Health & Household average. Past it, Recaldent is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Recaldent market on Amazon at a glance

Shoppers on Amazon United States searched for Recaldent 558K times last year and spent an estimated $392K. The top 5 brands take 88% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 558K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $392K a year.

Searches, last 12 months
558K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
2.6%
Market size, estimated
$392Ka year
Peak month
March1.4× the quietest month
Top search term
mi paste185K searches a year

02 · Price

A sale here is worth $27.37.

Listings sell for $27.37 on average, from $9.49 to $177.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $27.37 that is $27K to $34K a year per listing.

Average price
$27.37inside the $15 to $100 sweet spot
Price range
$9.49–$177.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$27K–$34K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #477 within Toothpaste. It carries 9,402 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
94%
Out of stock, average day
2.3%
Average rank
#477in Toothpaste
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
9,402per listing
Listings tracked
18

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
59 months

Products

Top Recaldent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

61

Top-5 brand share

88%

Top 20: 94%

Top-5 click share

67%

Top 20: 100%

Open market

7%

  • Brand 157%
  • Brand 212%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 7%)

Demand

Recaldent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Recaldent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mi paste185K/yr
  • made by dentist toothpaste76K/yr
  • mi paste plus68K/yr
  • mi paste for teeth77K/yr
  • gc mi paste plus33K/yr
  • mi paste plus for teeth24K/yr
  • made by dentists13K/yr
  • mi paste one12K/yr
  • made by dentists toothpaste11K/yr
  • mi toothpaste10K/yr

Reviews and returns

What reviews say buyers love and hate about Recaldent

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Oral Hygiene”
12%of negative reviews mention “Oral Hygiene”
0.3%of orders come back
“Not sure if safe for teeth”
A buyer, on “Oral Hygiene”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Recaldent questions

Answered from the same tracked data.