Recaldent
FailDemand is soft, at -6.1% this quarter, so Recaldent is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $392K/yr558K searches / yr
- 90-day growth
- -6.1%search demand this quarter
- Competition
- 67%top-5 click share · 8 brands · 61 sellers
Flapen Score
Recaldent against its category
The dotted line is the Health & Household average. Past it, Recaldent is stronger. Inside it, weaker.
Market
The Recaldent market on Amazon at a glance
Shoppers on Amazon United States searched for Recaldent 558K times last year and spent an estimated $392K. The top 5 brands take 88% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 558K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $392K a year.
- Searches, last 12 months
- 558K
- Growth, 90 days vs prior 90
- -6.1%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $392Ka year
- Peak month
- March1.4× the quietest month
- Top search term
- mi paste185K searches a year
02 · Price
A sale here is worth $27.37.
Listings sell for $27.37 on average, from $9.49 to $177.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $27.37 that is $27K to $34K a year per listing.
- Average price
- $27.37inside the $15 to $100 sweet spot
- Price range
- $9.49–$177.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $27K–$34K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #477 within Toothpaste. It carries 9,402 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 94%
- Out of stock, average day
- 2.3%
- Average rank
- #477in Toothpaste
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 9,402per listing
- Listings tracked
- 18
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Recaldent products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Made by Dentists Professional Enamel Rebuilding Toothpaste - 2 Pack - Remineralizing Nano Hydroxyapatite Toothpaste with Sodium Fluoride ADA Approved Vegan 2 x 4.2oz
- Price
- $14.00
- Rating
- 4.4/5
- Reviews
- 1,814
- Age
- 1y ago

Made by Dentists Professional Ultra Whitening Toothpaste - 2 Pack - Sensitive Teeth Whitening Toothpaste with Sodium Fluoride & Hydrogen Peroxide ADA Approved Vegan 2 x 4.2oz
- Price
- $14.01
- Rating
- 4.4/5
- Reviews
- 1,814
- Age
- 1y ago

3M 70201400788 OMNI Gel Brush-On Fluoride 0.4% Stannous Fluoride Extra Cavity Protection Use After Toothpaste Mint 4.3 oz
- Price
- $14.50
- Rating
- 4.5/5
- Reviews
- 2,397
- Age
- 12y ago

Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth - for Adult Oral Care - Ela Mint Flavor 4 Fl Oz 1Pk
- Price
- $11.57
- Rating
- 4.5/5
- Reviews
- 59,113
- Age
- 6y ago

Mouthology 10% Nano Hydroxyapatite Toothpaste Fluoride Free Whitening* Rod Shaped nHA Xylitol Toothpaste for Adults Enamel Care* Sensitive Teeth* SLS Free Mint 4oz (USA Made) Package May Vary
- Price
- $11.72
- Rating
- 4.5/5
- Reviews
- 6,112
- Age
- 1y ago
Trending
estimated 90-day click momentum
Made by Dentists Kids Fluoride Toothpaste 4-Pack - Anticavity Watermelon Childrens Toothpaste SLS-Free Enamel Safe Natural Flavors Vegan & Cruelty-Free Toddler & Kids Ages 2+ Shark
- Price
- $29.24
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 4mo ago

Made by Dentists Kids Fluoride Toothpaste 4-Pack - Anticavity Bubblegum Childrens Toothpaste SLS-Free Enamel Safe Natural Flavors Vegan & Cruelty-Free Toddler & Kids Ages 2+ Panda
- Price
- $29.47
- Rating
- 5.0/5
- Reviews
- 16
- Age
- 4mo ago

Designs for Health PerioBiotic Silver Hydroxyapatite Toothpaste - Fluoride Free Toothpaste with Oral Probiotics with Whitening Hydroxyapatite - Supports Gum Health & Remineralization (3 Pack 4oz)
- Price
- $35.79
- Rating
- 4.5/5
- Reviews
- 2,607
- Age
- 2y ago

Pac-Dent ProMin F Tooth Desensitizing Paste with 0.20% Sodium Fluoride & CPIC Technology - Reduces Sensitivity via Remineralization & Dentinal Tubule Occlusion 25g Tube 2 Tubes/Box
- Price
- $15.00
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago

Made by Dentists Professional Ultra Whitening Toothpaste - 2 Pack - Sensitive Teeth Whitening Toothpaste with Sodium Fluoride & Hydrogen Peroxide ADA Approved Vegan 2 x 4.2oz
- Price
- $14.01
- Rating
- 4.4/5
- Reviews
- 1,814
- Age
- 1y ago
Newest
by launch date
Made by Dentists Kids Fluoride Toothpaste 4-Pack - Anticavity Watermelon Childrens Toothpaste SLS-Free Enamel Safe Natural Flavors Vegan & Cruelty-Free Toddler & Kids Ages 2+ Shark
- Price
- $29.24
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 4mo ago

Made by Dentists Kids Fluoride Toothpaste 4-Pack - Anticavity Bubblegum Childrens Toothpaste SLS-Free Enamel Safe Natural Flavors Vegan & Cruelty-Free Toddler & Kids Ages 2+ Panda
- Price
- $29.47
- Rating
- 5.0/5
- Reviews
- 16
- Age
- 4mo ago

Pac-Dent ProMin F Tooth Desensitizing Paste with 0.20% Sodium Fluoride & CPIC Technology - Reduces Sensitivity via Remineralization & Dentinal Tubule Occlusion 25g Tube 2 Tubes/Box
- Price
- $15.00
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago

Made by Dentists Professional Enamel Rebuilding Toothpaste - 2 Pack - Remineralizing Nano Hydroxyapatite Toothpaste with Sodium Fluoride ADA Approved Vegan 2 x 4.2oz
- Price
- $14.00
- Rating
- 4.4/5
- Reviews
- 1,814
- Age
- 1y ago

Made by Dentists Professional Ultra Whitening Toothpaste - 2 Pack - Sensitive Teeth Whitening Toothpaste with Sodium Fluoride & Hydrogen Peroxide ADA Approved Vegan 2 x 4.2oz
- Price
- $14.01
- Rating
- 4.4/5
- Reviews
- 1,814
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
61
Est. top-5 brand share
88%
Top 20: 94%
Est. top-5 click share
67%
Top 20: 100%
Open market
7%
- Made by Dentists57%
- 3M12%
- Boka9%
- --6%
- Designs for Health5%
- Biorepair4%
- Open — no brand owns it (2 brands, 7%)
Demand
Recaldent search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Recaldent search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mi paste185K/yr
- made by dentist toothpaste76K/yr
- mi paste plus68K/yr
- mi paste for teeth77K/yr
- gc mi paste plus33K/yr
- mi paste plus for teeth24K/yr
- made by dentists13K/yr
- mi paste one12K/yr
- made by dentists toothpaste11K/yr
- mi toothpaste10K/yr
Reviews and returns
What reviews say buyers love and hate about Recaldent
We read the reviews and the return reasons for every product selling here.
“Not sure if safe for teeth”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Recaldent questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









