Is recaldent profitable to sell on Amazon United States?

The niche generates $392K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Skip it (45/100).

How competitive is the recaldent niche?

8 brands and 61 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in recaldent?

Top complaints mined from reviews: Oral Hygiene, Value For Money, Taste-Overall. The return rate is 0.3%.

When does demand for recaldent peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the recaldent niche?

Listings span $9.49–$177.44; the average listing price is $27.37 (sweet spot $15–$100). The average incumbent carries 9,402 reviews — the moat a new listing must climb.

recaldent

Skip it

Soft demand (-6.1% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.37

avg listing price — sweet spot $15–$100

Market size

Good$392K

$392K/yr · 558K searches

Price range

Good$9.49–$177.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-6.1%

90-day search growth — must beat 0% to launch

Review moat

Bad9,401.78

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, recaldent is a $392K/yr Amazon United States market (558K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

recaldent market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: $411K–$547K; units × avg price
Conversion rate: 2.6%
Avg BSR: #477
Page quality: 0%
Prime: 94%
Sponsored: 89%
Out of stock: 2.3%
Avg brand age: 59 months
Avg seller age: 140 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 flat

Sellers

Top-5 brand share

88%

Top 20: 94%

Top-5 click share

67%

Top 20: 100%

Open market

Made by Dentists57%
3M12%
Boka9%
--6%
Designs for Health5%
Biorepair4%
Open — no brand owns it (2 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top recaldent search terms

mi paste185K/yr +13.1%0.9% conv.
made by dentist toothpaste76K/yr -19.3%10.5% conv.
mi paste plus68K/yr +33.1%0.8% conv.
mi paste for teeth77K/yr -47.4%1.1% conv.
gc mi paste plus33K/yr +7.1%0.5% conv.
mi paste plus for teeth24K/yr -19.1%0.7% conv.
made by dentists13K/yr -8.0%4.2% conv.
mi paste one12K/yr +12.3%0.1% conv.
made by dentists toothpaste11K/yr -14.7%7.9% conv.
mi toothpaste10K/yr +17.6%1.3% conv.

All search terms

Top recaldent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Made by Dentists Professional Enamel Rebuilding Toothpaste - 2 Pack - Remineralizing Nano Hydroxyapatite Toothpaste with Sodium Fluoride ADA Approved Vegan 2 x 4.2oz

Made by Dentists$14.004.4★1,814 rev

Made by Dentists Professional Ultra Whitening Toothpaste - 2 Pack - Sensitive Teeth Whitening Toothpaste with Sodium Fluoride & Hydrogen Peroxide ADA Approved Vegan 2 x 4.2oz

Made by Dentists$14.014.4★1,814 rev

3M 70201400788 OMNI Gel Brush-On Fluoride 0.4% Stannous Fluoride Extra Cavity Protection Use After Toothpaste Mint 4.3 oz

3M$14.504.5★2,397 rev

Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth - for Adult Oral Care - Ela Mint Flavor 4 Fl Oz 1Pk

Boka$11.574.5★59,113 rev

Mouthology 10% Nano Hydroxyapatite Toothpaste Fluoride Free Whitening* Rod Shaped nHA Xylitol Toothpaste for Adults Enamel Care* Sensitive Teeth* SLS Free Mint 4oz (USA Made) Package May Vary

--$11.724.5★6,112 rev

Newest

by launch date

Made by Dentists Kids Fluoride Toothpaste 4-Pack - Anticavity Watermelon Childrens Toothpaste SLS-Free Enamel Safe Natural Flavors Vegan & Cruelty-Free Toddler & Kids Ages 2+ Shark

Made by Dentists$29.2420 rev

4mo ago

Made by Dentists Kids Fluoride Toothpaste 4-Pack - Anticavity Bubblegum Childrens Toothpaste SLS-Free Enamel Safe Natural Flavors Vegan & Cruelty-Free Toddler & Kids Ages 2+ Panda

Made by Dentists$29.4716 rev

4mo ago

Pac-Dent ProMin F Tooth Desensitizing Paste with 0.20% Sodium Fluoride & CPIC Technology - Reduces Sensitivity via Remineralization & Dentinal Tubule Occlusion 25g Tube 2 Tubes/Box

Pac-Dent$15.0039 rev

1y ago

Made by Dentists Professional Enamel Rebuilding Toothpaste - 2 Pack - Remineralizing Nano Hydroxyapatite Toothpaste with Sodium Fluoride ADA Approved Vegan 2 x 4.2oz

Made by Dentists$14.001,814 rev

1y ago

Made by Dentists Professional Ultra Whitening Toothpaste - 2 Pack - Sensitive Teeth Whitening Toothpaste with Sodium Fluoride & Hydrogen Peroxide ADA Approved Vegan 2 x 4.2oz

Made by Dentists$14.011,814 rev

1y ago

What buyers say about recaldent

What buyers praise and complain about, mined from review topics.

What buyers love

Oral Hygiene23%

“Great for your teeth”

Tooth Brightening11%

“Whitening toothpaste”

Taste-Overall10%

“Fresh taste”

Quality-Overall8%

“Great product, loving the results”

Tooth Sensitivity6%

“Excellent for sensitive teeth”

Cleansing5%

“Clean teeth”

Flavor5%

“Good flavor”

Value For Money4%

“Good value for money”

Efficiency3%

“Very effective”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Oral Hygiene12%

“Not sure if safe for teeth”

Value For Money8%

“Price is a little high”

Taste-Overall7%

“Weird taste”

Functionality-Overall5%

“Didn't work”

Tooth Sensitivity5%

“Does absolutely nothing for tooth sensitivity”

Tooth Brightening4%

“My teeth didn't get any whiter either”

Ease Of Cleaning3%

“make a mess”

Ingredients-Overall3%

“Terrible terrible ingredients”

Flavor3%

“Flavor needs work”

Advertised Vs Actual Product3%

“False advertisement”

Top return reasons

Advertised Vs Actual Product15%

Taste-Overall11%

Tooth Sensitivity8%

Ingredients-Overall7%

Tooth Brightening7%

Functionality-Overall7%

Flavor7%

Oral Hygiene5%

Value For Money4%

Leak-Proof4%

Common questions

Is recaldent profitable to sell on Amazon United States?: The niche generates $392K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Skip it (45/100).
How competitive is the recaldent niche?: 8 brands and 61 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in recaldent?: Top complaints mined from reviews: Oral Hygiene, Value For Money, Taste-Overall. The return rate is 0.3%.
When does demand for recaldent peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the recaldent niche?: Listings span $9.49–$177.44; the average listing price is $27.37 (sweet spot $15–$100). The average incumbent carries 9,402 reviews — the moat a new listing must climb.

recaldent

recaldent market data

Competition & brand share

Demand & seasonality

Top recaldent search terms

Top recaldent products on Amazon

Top sellers

Newest

Trending

What buyers say about recaldent

What buyers love

What buyers complain about

Top return reasons

Common questions

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