Ready America Emergency Kit
FailShoppers spend an estimated $36K a year here, so Ready America Emergency Kit is a Fail.
- Flapen Score
- 39 / 100Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 4939
- Market size
- $36K/yr12K searches / yr
- 90-day growth
- +22.9%search demand this quarter
- Competition
- 70%top-5 click share · 8 brands · 25 sellers
Flapen Score
Ready America Emergency Kit against its category
The dotted line is the Health & Household average. Past it, Ready America Emergency Kit is stronger. Inside it, weaker.
Market
The Ready America Emergency Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Ready America Emergency Kit 12K times last year and spent an estimated $36K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Jun–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 12K
- Growth, 90 days vs prior 90
- +22.9%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $36Ka year
- Peak month
- January2.5× the quietest month
- Top search term
- ready america emergency kit6K searches a year
02 · Price
A sale here is worth $83.60.
Listings sell for $83.60 on average, from $8.74 to $215.00. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $83.60 that is $0 to $8K a year per listing.
- Average price
- $83.60inside the $15 to $100 sweet spot
- Price range
- $8.74–$215.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within First Aid Kits. It carries 2,327 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 65%
- Out of stock, average day
- 0.0%
- Average rank
- #60in First Aid Kits
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 2,327per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Ready America Emergency Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
25
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
3%
- Brand 171%
- Brand 27%
- Brand 37%
- Brand 46%
- Brand 53%
- Brand 62%
- Open — no brand owns it (2 brands, 3%)
Demand
Ready America Emergency Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Jun, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Ready America Emergency Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ready america emergency kit6K/yr
- earthquake kit for home3K/yr
- earthquake bag2K/yr
Reviews and returns
What reviews say buyers love and hate about Ready America Emergency Kit
We read the reviews and the return reasons for every product selling here.
“one size never fits all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ready America Emergency Kit questions
Answered from the same tracked data.









