Readers for Women

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

3.6M

Growth, 90 days vs prior 90

-10.9%

Conversion, latest week

3.3%

Market size, estimated

$1.8Ma year

Peak month

January1.3× the quietest month

Top search term

peepers readers for women739K searches a year

Listings sell for $14.63 on average, from $6.51 to $31.02. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 750 to 1,000 of them. At $14.63 that is $11K to $15K a year per listing.

Average price

$14.63under the $15 to $100 sweet spot

Price range

$6.51–$31.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

750–1,000

Revenue per listing a year

$11K–$15K

Returns

3.6%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #85 within Vision. It carries 1,410 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#85in Vision

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

1,410per listing

Listings tracked

179

41 products launched here in the last 12 months. 28 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

41

Successful launches

28Amazon's first-year sales bar

Average brand age

60 months