re-lure
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$26.93avg listing price — sweet spot $15–$100
Price range
Great$7.69–$64.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good606.33avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+14.1%90-day search growth — must beat 0% to launch
Market size
Bad$6K$6K/yr · 2K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, re-lure is a $6K/yr Amazon United States market (2K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jul. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
re-lure market data
- Units sold / yr
- 100–250
- avg 100–250/product
- Revenue / yr
- $3K–$7K
- units × avg price
- Conversion rate
- 12.2%
- Avg BSR
- #103
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 220 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 rising
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- MAËLYS88%
- Yamamoto12%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +14.1% search growth over the last 90 days.Peak months: Mar, Apr, May, Jul · busiest ÷ quietest = 4.3×
Top re-lure search terms
- maelys re-lure744/yr
- maelys relure321/yr
- relure306/yr
- re lure244/yr
- re-lure201/yr
Top re-lure products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MALYS RE-LURE Tight & Tone Body Serum 3.5 Fl Oz
MAËLYS$64.824.1★129 rev
Yamamoto 134-06-929 Zako Swimbait Artificial Fishing Bait
Yamamoto$8.304.6★845 rev
Yamamoto Zako 4 Multi-Use Soft Plastic Fishing Angling Swimbait Lure Designed to Mimic Bluegill or Shad - 6 Pack Electric Shad
Yamamoto$7.694.6★845 rev
Newest
by launch dateMALYS RE-LURE Tight & Tone Body Serum 3.5 Fl Oz
MAËLYS$64.82129 rev
Yamamoto 134-06-929 Zako Swimbait Artificial Fishing Bait
Yamamoto$8.30845 rev
Yamamoto Zako 4 Multi-Use Soft Plastic Fishing Angling Swimbait Lure Designed to Mimic Bluegill or Shad - 6 Pack Electric Shad
Yamamoto$7.69845 rev
Trending
90-day click momentumWhat buyers say about re-lure
What buyers praise and complain about, mined from review topics.What buyers love
“Good beauty product”
What buyers complain about
“Be careful color is too blue”
“These do not match the image that is in Amazon”
Top return reasons
Common questions
- Is re-lure profitable to sell on Amazon United States?
- The niche generates $6K/yr across 3 tracked products. 90-day search growth is +14.1%. Flapen's verdict: Skip it (41/100).
- How competitive is the re-lure niche?
- 2 brands and 14 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in re-lure?
- Top complaints mined from reviews: Color, Advertised Vs Actual Product. The return rate is 2.1%.
- When does demand for re-lure peak?
- Demand peaks in Mar–Apr–May–Jul; the busiest month runs 4.3× the quietest.
- What does it cost to enter the re-lure niche?
- Listings span $7.69–$64.82; the average listing price is $26.93 (sweet spot $15–$100). The average incumbent carries 606 reviews — the moat a new listing must climb.