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Re-lure

Fail

The top 5 products take 100% of clicks, so Re-lure is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$6K/yr2K searches / yr
90-day growth
+14.1%search demand this quarter
Competition
100%top-5 click share · 2 brands · 14 sellers

Flapen Score

Re-lure against its category

The dotted line is the Health & Household average. Past it, Re-lure is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Re-lure market on Amazon at a glance

Shoppers on Amazon United States searched for Re-lure 2K times last year and spent an estimated $6K. All 2 brands take every click. Demand peaks in Mar–Apr–May–Jul. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 2K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
2K
Growth, 90 days vs prior 90
+14.1%
Conversion, latest week
12.2%
Market size, estimated
$6Ka year
Peak month
April4.3× the quietest month
Top search term
maelys re-lure744 searches a year

02 · Price

A sale here is worth $26.93.

Listings sell for $26.93 on average, from $7.69 to $64.82. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 100 to 250 of them. At $26.93 that is $3K to $7K a year per listing.

Average price
$26.93inside the $15 to $100 sweet spot
Price range
$7.69–$64.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Hyaluronic Acid. It carries 606 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#103in Hyaluronic Acid
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
606per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

$0$1K$3K$4K$6K1001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

14

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • MAËLYS88%
  • Yamamoto12%

Demand

Re-lure search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10060Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jul · busiest ÷ quietest = 4.3×

Search terms

Top Re-lure search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • maelys re-lure744/yr
  • maelys relure321/yr
  • relure306/yr
  • re lure244/yr
  • re-lure201/yr

Reviews and returns

What reviews say buyers love and hate about Re-lure

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Color”
2.1%of orders come back
“Be careful color is too blue”
A buyer, on “Color”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Re-lure questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data