Raws
FailThe top 5 brands take 100% of clicks, so Raws is a Fail.
- Flapen Score
- 43 / 100Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 4943
- Market size
- $61K/yr28K searches / yr
- 90-day growth
- +0.6%search demand this quarter
- Competition
- 58%top-5 click share · 4 brands · 95 sellers
Flapen Score
Raws against its category
The dotted line is the Health & Household average. Past it, Raws is stronger. Inside it, weaker.
Market
The Raws market on Amazon at a glance
Shoppers on Amazon United States searched for Raws 28K times last year and spent an estimated $61K. All 4 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 13.4% of those searches ended in a purchase.
Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.
- Searches, last 12 months
- 28K
- Growth, 90 days vs prior 90
- +0.6%
- Conversion, latest week
- 13.4%
- Market size, estimated
- $61Ka year
- Peak month
- December1.3× the quietest month
- Top search term
- raws13K searches a year
02 · Price
A sale here is worth $16.23.
Listings sell for $16.23 on average, from $4.63 to $39.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $16.23 that is $2K to $4K a year per listing.
- Average price
- $16.23inside the $15 to $100 sweet spot
- Price range
- $4.63–$39.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
4% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #97 within Tobacco-Related Products. It carries 8,743 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 4%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #97in Tobacco-Related Products
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 8,743per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Raws products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Raw Unrefined Classic 1.25 1 1/4 Size Cigarette Rolling Papers Full Box of 24 Pack
- Price
- $16.33
- Rating
- 4.7/5
- Reviews
- 24,845
- Age
- 17y ago

Raw Unrefined Classic 1.25 1 1/4 Size Cigarette Rolling Papers 50 Count (Pack of 6)
- Price
- $6.09
- Rating
- 4.7/5
- Reviews
- 24,845
- Age
- 11y ago

RAW Classic Black King Size Slim Natural Unrefined Ultra Thin 110mm Rolling Papers (6 Packs)
- Price
- $6.03
- Rating
- 4.7/5
- Reviews
- 9,756
- Age
- 9y ago

RAW Cones Classic 1-1/4 Size - 50 Pack - Slow Burning Pre Rolled Cones made of Paper with Tips & Packing Tubes Included
- Price
- $10.83
- Rating
- 4.8/5
- Reviews
- 23,422
- Age
- 5y ago

RAW 500s Classic Natural Unrefined Rolling Paper 1 1/4 79mm Size (1 Pack)
- Price
- $5.34
- Rating
- 4.7/5
- Reviews
- 2,638
- Age
- 10y ago
Trending
estimated 90-day click momentum
RAW Cones Classic King Size - 50 Pack - Slow Burning Pre Rolled Cones made of Paper with Tips & Packing Tubes Included
- Price
- $13.93
- Rating
- 4.7/5
- Reviews
- 48,982
- Age
- 11y ago

Rawz Natural Premium Shredded Canned Cat Wet Food - Grain Free Made with Real Meat Ingredients No BPA or Gums - 3oz Cans - 18 Count (Tuna & Salmon)
- Price
- $39.74
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 6y ago

RAW Black Organic 1 1/4 Rolling Papers - 10 Pack - 50 Leaves per Pack = 500 Leaves
- Price
- $9.50
- Rating
- 4.6/5
- Reviews
- 105
- Age
- 2y ago

Raw Unrefined Classic 1.25 1 1/4 Size Cigarette Rolling Papers 50 Count (Pack of 6)
- Price
- $6.09
- Rating
- 4.7/5
- Reviews
- 24,845
- Age
- 11y ago

RAW Cones 1 1/4 Size: 50 Pack Patented Slow Burning Pre Rolled Rolling Papers & Tips Classic Raw Paper 84mm
- Price
- $10.09
- Rating
- 4.7/5
- Reviews
- 8,795
- Age
- 6y ago
Newest
by launch date
RAW Black Organic 1 1/4 Rolling Papers - 10 Pack - 50 Leaves per Pack = 500 Leaves
- Price
- $9.50
- Rating
- 4.6/5
- Reviews
- 105
- Age
- 2y ago

RAW Classic 1-1/4 Slow Burning Pre-Rolled Cones - 100 Pack with Tips & Packing Tubes Included
- Price
- $20.40
- Rating
- 4.8/5
- Reviews
- 3,059
- Age
- 4y ago

RAW Cones Classic Black 1-1/4 Size | 100 Pack | Slow Burning Pre Rolled Cones - Rolling Paper Pressed Extra Fine for Thin Naturally Translucent Paper with Tips & Packing Tubes Included
- Price
- $24.51
- Rating
- 4.7/5
- Reviews
- 2,127
- Age
- 5y ago

1 box - RAW Black Organic size 1 1/4 (78mm) rolling paper - 1200 papers
- Price
- $18.99
- Rating
- 4.5/5
- Reviews
- 441
- Age
- 5y ago

RAW Cones Classic 1-1/4 Size - 50 Pack - Slow Burning Pre Rolled Cones made of Paper with Tips & Packing Tubes Included
- Price
- $10.83
- Rating
- 4.8/5
- Reviews
- 23,422
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
95
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 96%
Open market
0%
- RAW79%
- Raw16%
- outontrip2%
- Rawz2%
- Open — no brand owns it (0%)
Demand
Raws search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Raws search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- raws13K/yr
- raw 1 1/4 rolling papers7K/yr
- raw rolling papers 1 1/44K/yr
- raw 1 1/44K/yr
Reviews and returns
What reviews say buyers love and hate about Raws
We read the reviews and the return reasons for every product selling here.
“the adhesive quality is poor”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Raws questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









