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Raws

Fail

The top 5 brands take 100% of clicks, so Raws is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$61K/yr28K searches / yr
90-day growth
+0.6%search demand this quarter
Competition
58%top-5 click share · 4 brands · 95 sellers

Flapen Score

Raws against its category

The dotted line is the Health & Household average. Past it, Raws is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Raws market on Amazon at a glance

Shoppers on Amazon United States searched for Raws 28K times last year and spent an estimated $61K. All 4 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+0.6%
Conversion, latest week
13.4%
Market size, estimated
$61Ka year
Peak month
December1.3× the quietest month
Top search term
raws13K searches a year

02 · Price

A sale here is worth $16.23.

Listings sell for $16.23 on average, from $4.63 to $39.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $16.23 that is $2K to $4K a year per listing.

Average price
$16.23inside the $15 to $100 sweet spot
Price range
$4.63–$39.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

4% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #97 within Tobacco-Related Products. It carries 8,743 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
4%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#97in Tobacco-Related Products
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
8,743per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Raws products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

95

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

0%

  • Brand 179%
  • Brand 216%
  • Brand 32%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Raws search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Raws search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • raws13K/yr
  • raw 1 1/4 rolling papers7K/yr
  • raw rolling papers 1 1/44K/yr
  • raw 1 1/44K/yr

Reviews and returns

What reviews say buyers love and hate about Raws

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
22%of negative reviews mention “Adhesion/Stickiness”
0.2%of orders come back
“the adhesive quality is poor”
A buyer, on “Adhesion/Stickiness”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Raws questions

Answered from the same tracked data.