Is Raw Wraps profitable to sell on Amazon United States?

Flapen scores Raw Wraps 60 out of 100 on Amazon United States, a Maybe. Shoppers spend $8.4M a year across 21 tracked products. 4 of the 5 products launched in the last year cleared the first-year sales bar. Search demand grew +3.0% in the last 90 days.

How competitive is the Raw Wraps niche on Amazon United States?

12 brands and 52 sellers compete in Raw Wraps on Amazon United States. The top 5 Raw Wraps products take 59% of clicks, and the top 5 brands take 87%.

What do buyers complain about in Raw Wraps?

Raw Wraps buyers on Amazon United States complain most about Quality-Overall, Taste-Overall, and Thickness. An estimated 0.2% of orders come back.

When does demand for Raw Wraps peak?

Search demand for Raw Wraps on Amazon United States peaks in Apr–May–Jun, and the busiest month runs 2.3× the quietest.

What does it cost to enter the Raw Wraps niche?

Raw Wraps sells for $18.30 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $5.88 to $93.07. The average product has 7,096 reviews, the count a new listing must catch up to.

Raw Wraps

Maybe

Shoppers spend an estimated $8.4M a year here. But the average product has 7,096 reviews to catch up to, so Raw Wraps is a Maybe.

Flapen Score: 60
60 / 100Top 11% of 14,768 Health & Household niches · +11 vs the category median of 49
Market size: $8.4M/yr3.7M searches / yr
90-day growth: +3.0%search demand this quarter
Competition: 59%top-5 click share · 12 brands · 52 sellers

Flapen Score

Raw Wraps against its category

The dotted line is the Health & Household average. Past it, Raw Wraps is stronger. Inside it, weaker.

60Maybe

This niche Category average

See the method

Market

The Raw Wraps market on Amazon at a glance

Shoppers on Amazon United States searched for Raw Wraps 3.7M times last year and spent an estimated $8.4M. The top 5 brands take 87% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.4M a year.

Searches, last 12 months: 3.7M
Growth, 90 days vs prior 90: +3.0%
Conversion, latest week: 12.3%
Market size, estimated: $8.4Ma year
Peak month: April2.3× the quietest month
Top search term: raw cones1.3M searches a year

02 · Price

A sale here is worth $18.30.

Listings sell for $18.30 on average, from $5.88 to $93.07. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 20,000 to 25,000 of them. At $18.30 that is $366K to $458K a year per listing.

Average price: $18.30inside the $15 to $100 sweet spot
Price range: $5.88–$93.07
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 400K–500K
Units per listing a year: 20,000–25,000
Revenue per listing a year: $366K–$458K
Returns: 0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #1,840 within Tobacco-Related Products. It carries 7,096 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings: 10%
Prime listings: 100%
Out of stock, average day: 0.4%
Average rank: #1,840in Tobacco-Related Products
Average rating: 4.62 starsAmazon United States average 4.42 stars
Average reviews: 7,096per listing
Listings tracked: 21

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months: 5
Successful launches: 4Amazon's first-year sales bar
Average brand age: 51 months

Products

Top Raw Wraps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

11%

Brand 173%
Brand 25%
Brand 33%
Brand 43%
Brand 53%
Brand 62%
Open — no brand owns it (6 brands, 11%)

Demand

Raw Wraps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.3×

Search terms

Top Raw Wraps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

raw cones1.3M/yr +4.9%12.1% conv.
cones rolling paper664K/yr +1.3%7.9% conv.
raw469K/yr -6.1%1.6% conv.
pre rolled cones345K/yr +1.5%5.5% conv.
rolling cones144K/yr +15.6%6.5% conv.
cones for weed166K/yr -5.7%6.2% conv.
preroll cones134K/yr +2.7%6.8% conv.
pre roll cones75K/yr +14.6%5.1% conv.
weed cones69K/yr -0.1%5.9% conv.
cones for smoking55K/yr +7.6%5.4% conv.

Reviews and returns

What reviews say buyers love and hate about Raw Wraps

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”

12%of negative reviews mention “Quality-Overall”

0.2%of orders come back

“Quality control issue”

A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Raw Wraps questions

Answered from the same tracked data.

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