raw whey protein powder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$59.61avg listing price — sweet spot $15–$100
Price range
Good$27.28–$129.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+17.2%90-day search growth — must beat 0% to launch
Review moat
Okay2,876.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad$87K$87K/yr · 25K searches
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, raw whey protein powder is a $87K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
raw whey protein powder market data
- Units sold / yr
- 1K–2K
- avg 100–250/product
- Revenue / yr
- $75K–$89K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 88 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Raw Organic Whey72%
- RAW24%
- NAKED4%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +17.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top raw whey protein powder search terms
- raw whey protein powder12K/yr
- raw grass fed whey5K/yr
- raw whey4K/yr
- raw whey protein3K/yr
- raw grass fed whey protein1K/yr
Top raw whey protein powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Raw Grass Fed Whey Protein Powder Unflavored 1 Ingredient No Additives or Fillers Undenatured Made in USA 5 lb
Raw Organic Whey$86.534.5★4,802 rev
Raw Grass Fed Whey Protein Powder Unflavored 1 Ingredient No Additives or Fillers Undenatured Made in USA 12 oz
Raw Organic Whey$27.284.5★4,802 rev
RAW Whey Isolate Protein Powder Cookies N Cream - 100% Grass-Fed Sports Nutrition Protein Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored & Sweetened - 25 Servings
RAW$46.044.6★366 rev
Raw Organic Whey Protein Powder Grass Fed Unflavored 1 Ingredient No Additives or Fillers Undenatured Made in USA 5 lb
Raw Organic Whey$129.954.5★1,428 rev
RAW Whey Isolate Protein Powder Chocolate Peanut Butter (CBUM Itholate) - 100% Grass-Fed Sports Nutrition Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored - 25 Servings
RAW$50.364.5★233 rev
Newest
by launch date
NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives
NAKED$44.4010,286 rev
RAW Whey Isolate Protein Powder Chocolate Peanut Butter (CBUM Itholate) - 100% Grass-Fed Sports Nutrition Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored - 25 Servings
RAW$50.36233 rev
RAW Whey Protein Powder Isolate Cinnamon Crunch (CBUM Itholate Protein) - 100% Grass-Fed Sports Nutrition Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored - 25 Servings
RAW$49.13611 rev
RAW Whey Isolate Protein Powder Cookies N Cream - 100% Grass-Fed Sports Nutrition Protein Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored & Sweetened - 25 Servings
RAW$46.04366 rev
RAW Whey Isolate Protein Powder Dark Chocolate - 100% Grass-Fed Sports Nutrition Whey Protein Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored & Sweetened - 25 Servings
RAW$43.17484 rev
Trending
90-day click momentumRaw Grass Fed Whey Protein Powder Unflavored 1 Ingredient No Additives or Fillers Undenatured Made in USA 12 oz
Raw Organic Whey$27.284.5★
RAW Whey Isolate Protein Powder Cookies N Cream - 100% Grass-Fed Sports Nutrition Protein Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored & Sweetened - 25 Servings
RAW$46.044.6★
Raw Organic Whey Protein Powder Grass Fed Unflavored 1 Ingredient No Additives or Fillers Undenatured Made in USA 5 lb
Raw Organic Whey$129.954.5★
RAW Whey Isolate Protein Powder Chocolate Peanut Butter (CBUM Itholate) - 100% Grass-Fed Sports Nutrition Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored - 25 Servings
RAW$50.364.5★
NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives
NAKED$44.404.3★
What buyers say about raw whey protein powder
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent protein supplement”
“Great taste”
“Excellent and clean product”
“it has a strong flavor”
“Simple ingredients”
“It blends well”
“It mixes well”
“algo 100% orgánico”
“Worth every penny”
“As advertised”
What buyers complain about
“Tastes like chalk”
“Does not mix well”
“Waste of money”
“This product is not flavorless”
“the protein looked like cornmeal”
“It doesnt blend smoothly”
“My major issue is it's insoluble”
“I can't defend that level of quality control”
“There was a slight smell”
“One ingredient and unflavored-hard to find”
Common questions
- Is raw whey protein powder profitable to sell on Amazon United States?
- The niche generates $87K/yr across 8 tracked products. 90-day search growth is +17.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the raw whey protein powder niche?
- 3 brands and 14 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in raw whey protein powder?
- Top complaints mined from reviews: Taste-Overall, Solubility, Value For Money. The return rate is 0.0%.
- When does demand for raw whey protein powder peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the raw whey protein powder niche?
- Listings span $27.28–$129.95; the average listing price is $59.61 (sweet spot $15–$100). The average incumbent carries 2,877 reviews — the moat a new listing must climb.