Raw Whey Protein Powder
FailThe top 5 brands take 100% of clicks, so Raw Whey Protein Powder is a Fail.
- Flapen Score
- 43 / 100Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 4943
- Market size
- $87K/yr25K searches / yr
- 90-day growth
- +17.2%search demand this quarter
- Competition
- 88%top-5 click share · 3 brands · 14 sellers
Flapen Score
Raw Whey Protein Powder against its category
The dotted line is the Health & Household average. Past it, Raw Whey Protein Powder is stronger. Inside it, weaker.
Market
The Raw Whey Protein Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Raw Whey Protein Powder 25K times last year and spent an estimated $87K. All 3 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- +17.2%
- Conversion, latest week
- 5.9%
- Market size, estimated
- $87Ka year
- Peak month
- October1.3× the quietest month
- Top search term
- raw whey protein powder12K searches a year
02 · Price
A sale here is worth $59.61.
Listings sell for $59.61 on average, from $27.28 to $129.95. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $59.61 that is $6K to $15K a year per listing.
- Average price
- $59.61inside the $15 to $100 sweet spot
- Price range
- $27.28–$129.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $6K–$15K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Protein. It carries 2,877 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #54in Protein
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 2,877per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 88 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 88 months
Products
Top Raw Whey Protein Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Brand 172%
- Brand 224%
- Brand 34%
Demand
Raw Whey Protein Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Raw Whey Protein Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- raw whey protein powder12K/yr
- raw grass fed whey5K/yr
- raw whey4K/yr
- raw whey protein3K/yr
- raw grass fed whey protein1K/yr
Reviews and returns
What reviews say buyers love and hate about Raw Whey Protein Powder
We read the reviews and the return reasons for every product selling here.
“Tastes like chalk”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Raw Whey Protein Powder questions
Answered from the same tracked data.