raw protein shake
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$40.67avg listing price — sweet spot $15–$100
Price range
Incredible$25.61–$50.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great375.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+27.2%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$113K$113K/yr · 113K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, raw protein shake is a $113K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
raw protein shake market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $122K–$163K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #218
- Page quality
- 0%
- Prime
- 56%
- Sponsored
- 56%
- Out of stock
- 26.7%
- Avg brand age
- 65 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- RAW94%
- Oikos4%
- MOOCHI2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 44 weeks — +27.2% search growth over the last 90 days.Top raw protein shake search terms
- raw protein shake92K/yr
- raw protein shakes7K/yr
- raw protein drink9K/yr
- raw nutrition protein shake4K/yr
- raw protein shake ready to drink1K/yr
Top raw protein shake products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RAW Chocolate Protein Shake - Ready-to-drink Protein Drinks with 30g of Grass-Fed Whey Protein Isolate for Post-Workout - Low-Sugar & Gluten-Free Meal Replacement Drink & Breakfast Shake 12 Fl Oz (12-Pack)
RAW$32.794.3★10 rev
RAW Ready-to-Drink Protein Shake Strawberry - RTD Protein Drinks with Grass-Fed Whey Protein Isolate for Post-Workout - Zero-Sugar & Gluten-Free Meal Replacement Drink & Breakfast Shake 12 Fl Oz
RAW$50.014.3★48 rev
RAW Ready-to-Drink Protein Shake Chocolate - RTD Protein Drinks with Grass-Fed Whey Protein Isolate for Post-Workout - Zero-Sugar & Gluten-Free Meal Replacement Drink & Breakfast Shake 12 Fl Oz
RAW$43.634.5★143 rev
RAW Ready-to-Drink Protein Shake Mocha Latte - RTD Protein Drinks with Grass-Fed Whey Protein Isolate for Post-Workout - Zero-Sugar & Gluten-Free Meal Replacement Drink & Breakfast Shake 12 Fl Oz
RAW$49.864.4★25 rev
RAW Ready-to-Drink Protein Shake Vanilla - RTD Protein Drinks with Grass-Fed Whey Protein Isolate for Post-Workout - Zero-Sugar & Gluten-Free Meal Replacement Drink & Breakfast Shake 12 Fl Oz
RAW$50.224.0★64 rev
Newest
by launch dateRAW Chocolate Protein Shake - Ready-to-drink Protein Drinks with 30g of Grass-Fed Whey Protein Isolate for Post-Workout - Low-Sugar & Gluten-Free Meal Replacement Drink & Breakfast Shake 12 Fl Oz (12-Pack)
RAW$32.7910 rev
RAW Ready-to-Drink Protein Shake Cookies & Cream - RTD Protein Drinks with Grass-Fed Whey Isolate for Post-Workout - Zero-Sugar & Gluten-Free Meal Replacement Drink & Breakfast Shake 12 Fl Oz
RAW$50.524 rev
RAW-Chocolate Milkshake Protein Shake - 30g Protein 160 Calories - Ready-to-Drink - 12 fl oz Bottles (6-Pack) Muscle Recovery & Energy Boost. Custom Bundled by MOOCHI
MOOCHI$36.9218 rev
Oikos Protein Shake Chocolate 30g High Protein Drinks Shelf Stable Ready to Drink 5g Prebiotic Fiber 12 fl oz Bottle 12 Count
Oikos$25.611,720 rev
Oikos Protein Shake Salted Caramel 30g High Protein Drinks Shelf Stable Ready to Drink 5g Prebiotic Fiber 12 fl oz Bottle 12 Count
Oikos$26.511,347 rev
Trending
90-day click momentumRAW Chocolate Protein Shake - Ready-to-drink Protein Drinks with 30g of Grass-Fed Whey Protein Isolate for Post-Workout - Low-Sugar & Gluten-Free Meal Replacement Drink & Breakfast Shake 12 Fl Oz (12-Pack)
RAW$32.794.3★
RAW Ready-to-Drink Protein Shake Mocha Latte - RTD Protein Drinks with Grass-Fed Whey Protein Isolate for Post-Workout - Zero-Sugar & Gluten-Free Meal Replacement Drink & Breakfast Shake 12 Fl Oz
RAW$49.864.4★
RAW Ready-to-Drink Protein Shake Strawberry - RTD Protein Drinks with Grass-Fed Whey Protein Isolate for Post-Workout - Zero-Sugar & Gluten-Free Meal Replacement Drink & Breakfast Shake 12 Fl Oz
RAW$50.014.3★
RAW Ready-to-Drink Protein Shake Cookies & Cream - RTD Protein Drinks with Grass-Fed Whey Isolate for Post-Workout - Zero-Sugar & Gluten-Free Meal Replacement Drink & Breakfast Shake 12 Fl Oz
RAW$50.525.0★
Oikos Protein Shake Chocolate 30g High Protein Drinks Shelf Stable Ready to Drink 5g Prebiotic Fiber 12 fl oz Bottle 12 Count
Oikos$25.614.6★
What buyers say about raw protein shake
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious shakes that taste great”
“Good protein shake”
“Flavor good”
“Good deal”
“Great product”
“Fairly clean ingredients”
“Love the salted Caramel flavor”
“Great to keep away any cravings for sweets”
“Very smooth and creamy”
“Convenient”
What buyers complain about
“Not tasty”
“not as chocolatey as Core Power”
“I am having a hard time meeting my protein goals without including a shake so I have been drinking a shake a day for awhile”
“the flavor is bland”
“Good just expensive”
“Chunky”
“Still very watery almost”
“they taste of artificial sweetener that I couldn't drink them”
“Garbage”
“Tastes a bit chalky”
Top return reasons
Common questions
- Is raw protein shake profitable to sell on Amazon United States?
- The niche generates $113K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +27.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the raw protein shake niche?
- 3 brands and 20 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in raw protein shake?
- Top complaints mined from reviews: Taste-Overall, Sweetness, Nutritional Content. The return rate is 0.0%.
- What does it cost to enter the raw protein shake niche?
- Listings span $25.61–$50.52; the average listing price is $40.67 (sweet spot $15–$100). The average incumbent carries 375 reviews — the moat a new listing must climb.