Rainbow Ribbon
MaybeThe top 5 brands take only 45% of clicks. But shoppers spend an estimated $46K a year here, so Rainbow Ribbon is a Maybe.
- Flapen Score
- 53 / 100Top 32% of 14,768 Health & Household niches · +4 vs the category median of 4953
- Market size
- $46K/yr86K searches / yr
- 90-day growth
- +25.1%search demand this quarter
- Competition
- 38%top-5 click share · 32 brands · 36 sellers
Flapen Score
Rainbow Ribbon against its category
The dotted line is the Health & Household average. Past it, Rainbow Ribbon is stronger. Inside it, weaker.
Market
The Rainbow Ribbon market on Amazon at a glance
Shoppers on Amazon United States searched for Rainbow Ribbon 86K times last year and spent an estimated $46K. The top 5 brands take 45% of clicks. Demand peaks in Mar–May–Jun. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.
- Searches, last 12 months
- 86K
- Growth, 90 days vs prior 90
- +25.1%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $46Ka year
- Peak month
- June3.4× the quietest month
- Top search term
- rainbow ribbon81K searches a year
02 · Price
A sale here is worth $9.26.
Listings sell for $9.26 on average, from $5.36 to $17.24. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $9.26 that is $926 to $2K a year per listing.
- Average price
- $9.26under the $15 to $100 sweet spot
- Price range
- $5.36–$17.24
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $926–$2K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #1,212 within Gift Wrap Ribbons. It carries 653 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #1,212in Gift Wrap Ribbons
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 653per listing
- Listings tracked
- 41
04 · Newcomers
0 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Rainbow Ribbon products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
32 falling
Sellers
36
Top-5 brand share
45%
Top 20: 89%
Top-5 click share
38%
Top 20: 79%
Open market
51%
- Brand 113%
- Brand 210%
- Brand 38%
- Brand 47%
- Brand 57%
- Brand 65%
Demand
Rainbow Ribbon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, May, Jun · busiest ÷ quietest = 3.4×
Reviews and returns
What reviews say buyers love and hate about Rainbow Ribbon
We read the reviews and the return reasons for every product selling here.
“Horrible Quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rainbow Ribbon questions
Answered from the same tracked data.









