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Rainbow Ribbon

Maybe

The top 5 brands take only 45% of clicks. But shoppers spend an estimated $46K a year here, so Rainbow Ribbon is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$46K/yr86K searches / yr
90-day growth
+25.1%search demand this quarter
Competition
38%top-5 click share · 32 brands · 36 sellers

Flapen Score

Rainbow Ribbon against its category

The dotted line is the Health & Household average. Past it, Rainbow Ribbon is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rainbow Ribbon market on Amazon at a glance

Shoppers on Amazon United States searched for Rainbow Ribbon 86K times last year and spent an estimated $46K. The top 5 brands take 45% of clicks. Demand peaks in Mar–May–Jun. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
+25.1%
Conversion, latest week
5.8%
Market size, estimated
$46Ka year
Peak month
June3.4× the quietest month
Top search term
rainbow ribbon81K searches a year

02 · Price

A sale here is worth $9.26.

Listings sell for $9.26 on average, from $5.36 to $17.24. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $9.26 that is $926 to $2K a year per listing.

Average price
$9.26under the $15 to $100 sweet spot
Price range
$5.36–$17.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$926–$2K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #1,212 within Gift Wrap Ribbons. It carries 653 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#1,212in Gift Wrap Ribbons
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
653per listing
Listings tracked
41

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Rainbow Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

36

Top-5 brand share

45%

Top 20: 89%

Top-5 click share

38%

Top 20: 79%

Open market

51%

  • Brand 113%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Rainbow Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, May, Jun · busiest ÷ quietest = 3.4×

Reviews and returns

What reviews say buyers love and hate about Rainbow Ribbon

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Color”
19%of negative reviews mention “Quality-Overall”
1.7%of orders come back
“Horrible Quality”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Rainbow Ribbon questions

Answered from the same tracked data.