rainbow plates
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Review moat
Great336.18avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$16.92avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Price range
Good$2.90–$44.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$87K$87K/yr · 106K searches
According to Flapen's Amazon United States niche tracking, rainbow plates is a $87K/yr Amazon United States market (106K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Mar–Jun. Verdict: Worth a look — 58/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
rainbow plates market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $85K–$102K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #1,479
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 7.1%
- Avg brand age
- 31 months
- Avg seller age
- 197 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
38 falling
Sellers
43
Top-5 brand share
43%
Top 20: 83%
Top-5 click share
36%
Top 20: 74%
Open market
52%
- American Greetings16%
- LDFDRT7%
- Glad7%
- Kafolix6%
- Gudvilla6%
- Spiareal5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.4% search growth over the last 90 days.Peak months: Mar, Jun · busiest ÷ quietest = 2.7×
Top rainbow plates search terms
- rainbow plates41K/yr
- rainbow paper plates21K/yr
- rainbow plates and napkins18K/yr
- rainbow party plates15K/yr
- rainbow birthday plates10K/yr
Top rainbow plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
American Greetings Rainbow Party Supplies Dinner Plates (36-Count)
American Greetings$10.424.8★589 rev
Glad for Kids Unicorn Theme Disposable Paper Plates Heavy-Duty Soak-Proof Round Plates for Kids Birthdays Parties and Everyday Meals Microwave Safe 8.5 Inch 20 Count
Glad$2.904.8★2,332 rev
Kafolix 100 Pieces Rainbow Tableware Party Supplies Set Disposable Plates Paper Napkins and Colorful Forks for Birthday Summer Pride Month LGBTQ+ Celebrations Rainbow-Themed Table Decorations
Kafolix$18.754.6★50 rev
Gudvilla Rainbow Birthday Decorations for Girls Pastel Rainbow Plates and Napkins 200Pcs Girl Birthday Plates and Napkins Easter Mothers Day Hawaiian Luau Colorful Pride Month Serves 50
Gudvilla$25.704.6★1,201 rev
100 Pcs Rainbow Party Supplies Include 7 Inch Rainbow Plates 9 Inch Party Plates Napkins Forks and Spoons for 20 Guests Birthday Party Decorations
Spiareal$17.334.6★381 rev
Newest
by launch date
HGWNQX 48 Pcs Rainbow Plates 7 Inch Bulk Multicolor Paper Plates Disposable Round Solid Colored Dessert Plates for Birthday Dinner and Party Decorations
HGWNQX$11.7531 rev
Kafolix 100 Pieces Rainbow Tableware Party Supplies Set Disposable Plates Paper Napkins and Colorful Forks for Birthday Summer Pride Month LGBTQ+ Celebrations Rainbow-Themed Table Decorations
Kafolix$18.7550 rev
Party Paper Plates 50-Pack 9-Inch Bulk Disposable Decorative Paper Plates with Gold Scalloped Trim Pastel Colors for Tea Party Easter Garden Party and Bridal Showers Pastel Rainbow Stripes
Confettiville$11.934 rev
Naozinebi 50pcs Rainbow Paper Plates Pastel Party Plates Rainbow Birthday Party Decorations Disposable Unicorn Pink Cake Dessert Tableware Set for Baby Shower Weddings Birthday Supplies
Naozinebi$14.1711 rev
Oigco 60 PCS Colorful Paper Plates Pastel Plates and Napkins Rainbow Disposable Tableware for Birthday Picnic Baby Shower Holidays 10 Colors
Oigco$11.97383 rev
Trending
90-day click momentumParty Paper Plates 50-Pack 9-Inch Bulk Disposable Decorative Paper Plates with Gold Scalloped Trim Pastel Colors for Tea Party Easter Garden Party and Bridal Showers Pastel Rainbow Stripes
Confettiville$11.934.1★
Zhehao 120 Pcs Rainbow Pride Party Decorations Include Rainbow Disposable Paper Plates and Napkins Colorful Stripe Party Supplies for Pride Birthday Graduation Month
Zhehao$19.894.8★
HGWNQX 48 Pcs Rainbow Plates 7 Inch Bulk Multicolor Paper Plates Disposable Round Solid Colored Dessert Plates for Birthday Dinner and Party Decorations
HGWNQX$11.754.6★
Kafolix 100 Pieces Rainbow Tableware Party Supplies Set Disposable Plates Paper Napkins and Colorful Forks for Birthday Summer Pride Month LGBTQ+ Celebrations Rainbow-Themed Table Decorations
Kafolix$18.754.6★
24 Pcs Rainbow Pride Disposable Paper Plates Gay Pride Day Party Supplies Colorful Stripes Decorative Tableware LGBT Paper Dessert Plates for Carnival Birthday Party Decorations Serve 24 Guests(7In)
HANSAMU$9.225.0★
What buyers say about rainbow plates
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are vibrant”
“Great quality and cute for unicorn party”
“Definitely affordable”
“The items in this set are all good quality durable items”
“they are super sturdy too”
“size”
“Good design”
“The plates are thick and pretty sturdy”
“Just as advertised”
“The napkins are premium”
What buyers complain about
“Not super thick”
“kind of flimsy”
“Poor quality”
“Zero shine”
“The colors might not be quite as vibrant as pictured”
“caused a small fire in our microwave”
“not durable”
“so I definitely wish it had been made from a sturdier material”
“The cups are small”
Top return reasons
Common questions
- Is rainbow plates profitable to sell on Amazon United States?
- The niche generates $87K/yr across 49 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +8.4%. Flapen's verdict: Worth a look (58/100).
- How competitive is the rainbow plates niche?
- 38 brands and 43 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in rainbow plates?
- Top complaints mined from reviews: Thickness, Strength, Quality-Overall. The return rate is 1.6%.
- When does demand for rainbow plates peak?
- Demand peaks in Mar–Jun; the busiest month runs 2.7× the quietest.
- What does it cost to enter the rainbow plates niche?
- Listings span $2.90–$44.44; the average listing price is $16.92 (sweet spot $15–$100). The average incumbent carries 336 reviews — the moat a new listing must climb.