Rainbow Plates
MaybeThe top 5 brands take only 43% of clicks. But shoppers spend an estimated $87K a year here, so Rainbow Plates is a Maybe.
- Flapen Score
- 58 / 100Top 16% of 14,768 Health & Household niches · +9 vs the category median of 4958
- Market size
- $87K/yr106K searches / yr
- 90-day growth
- +8.4%search demand this quarter
- Competition
- 36%top-5 click share · 38 brands · 43 sellers
Flapen Score
Rainbow Plates against its category
The dotted line is the Health & Household average. Past it, Rainbow Plates is stronger. Inside it, weaker.
Market
The Rainbow Plates market on Amazon at a glance
Shoppers on Amazon United States searched for Rainbow Plates 106K times last year and spent an estimated $87K. The top 5 brands take 43% of clicks. Demand peaks in Mar–Jun. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- +8.4%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $87Ka year
- Peak month
- March2.7× the quietest month
- Top search term
- rainbow plates41K searches a year
02 · Price
A sale here is worth $16.92.
Listings sell for $16.92 on average, from $2.90 to $44.44. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $16.92 that is $2K to $4K a year per listing.
- Average price
- $16.92inside the $15 to $100 sweet spot
- Price range
- $2.90–$44.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #1,479 within Disposable Plates, Bowls & Cutlery. It carries 336 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 7.1%
- Average rank
- #1,479in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 336per listing
- Listings tracked
- 49
04 · Newcomers
1 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Rainbow Plates products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
American Greetings Rainbow Party Supplies Dinner Plates (36-Count)
- Price
- $10.42
- Rating
- 4.8/5
- Reviews
- 589
- Age
- 5y ago

Glad for Kids Unicorn Theme Disposable Paper Plates Heavy-Duty Soak-Proof Round Plates for Kids Birthdays Parties and Everyday Meals Microwave Safe 8.5 Inch 20 Count
- Price
- $2.90
- Rating
- 4.8/5
- Reviews
- 2,332
- Age
- 6y ago

Kafolix 100 Pieces Rainbow Tableware Party Supplies Set Disposable Plates Paper Napkins and Colorful Forks for Birthday Summer Pride Month LGBTQ+ Celebrations Rainbow-Themed Table Decorations
- Price
- $18.75
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 7mo ago

Gudvilla Rainbow Birthday Decorations for Girls Pastel Rainbow Plates and Napkins 200Pcs Girl Birthday Plates and Napkins Easter Mothers Day Hawaiian Luau Colorful Pride Month Serves 50
- Price
- $25.70
- Rating
- 4.6/5
- Reviews
- 1,201
- Age
- 2y ago

100 Pcs Rainbow Party Supplies Include 7 Inch Rainbow Plates 9 Inch Party Plates Napkins Forks and Spoons for 20 Guests Birthday Party Decorations
- Price
- $17.33
- Rating
- 4.6/5
- Reviews
- 381
- Age
- 4y ago
Trending
estimated 90-day click momentum
Party Paper Plates 50-Pack 9-Inch Bulk Disposable Decorative Paper Plates with Gold Scalloped Trim Pastel Colors for Tea Party Easter Garden Party and Bridal Showers Pastel Rainbow Stripes
- Price
- $11.93
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 7mo ago

Zhehao 120 Pcs Rainbow Pride Party Decorations Include Rainbow Disposable Paper Plates and Napkins Colorful Stripe Party Supplies for Pride Birthday Graduation Month
- Price
- $19.89
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1y ago

HGWNQX 48 Pcs Rainbow Plates 7 Inch Bulk Multicolor Paper Plates Disposable Round Solid Colored Dessert Plates for Birthday Dinner and Party Decorations
- Price
- $11.75
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 7mo ago

Kafolix 100 Pieces Rainbow Tableware Party Supplies Set Disposable Plates Paper Napkins and Colorful Forks for Birthday Summer Pride Month LGBTQ+ Celebrations Rainbow-Themed Table Decorations
- Price
- $18.75
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 7mo ago

24 Pcs Rainbow Pride Disposable Paper Plates Gay Pride Day Party Supplies Colorful Stripes Decorative Tableware LGBT Paper Dessert Plates for Carnival Birthday Party Decorations Serve 24 Guests(7In)
- Price
- $9.22
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago
Newest
by launch date
HGWNQX 48 Pcs Rainbow Plates 7 Inch Bulk Multicolor Paper Plates Disposable Round Solid Colored Dessert Plates for Birthday Dinner and Party Decorations
- Price
- $11.75
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 7mo ago

Kafolix 100 Pieces Rainbow Tableware Party Supplies Set Disposable Plates Paper Napkins and Colorful Forks for Birthday Summer Pride Month LGBTQ+ Celebrations Rainbow-Themed Table Decorations
- Price
- $18.75
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 7mo ago

Party Paper Plates 50-Pack 9-Inch Bulk Disposable Decorative Paper Plates with Gold Scalloped Trim Pastel Colors for Tea Party Easter Garden Party and Bridal Showers Pastel Rainbow Stripes
- Price
- $11.93
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 7mo ago

Naozinebi 50pcs Rainbow Paper Plates Pastel Party Plates Rainbow Birthday Party Decorations Disposable Unicorn Pink Cake Dessert Tableware Set for Baby Shower Weddings Birthday Supplies
- Price
- $14.17
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 1y ago

Oigco 60 PCS Colorful Paper Plates Pastel Plates and Napkins Rainbow Disposable Tableware for Birthday Picnic Baby Shower Holidays 10 Colors
- Price
- $11.97
- Rating
- 4.4/5
- Reviews
- 383
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
38 falling
Sellers
43
Est. top-5 brand share
43%
Top 20: 83%
Est. top-5 click share
36%
Top 20: 74%
Open market
52%
- American Greetings16%
- LDFDRT7%
- Glad7%
- Kafolix6%
- Gudvilla6%
- Spiareal5%
Demand
Rainbow Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Jun · busiest ÷ quietest = 2.7×
Search terms
Top Rainbow Plates search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rainbow plates41K/yr
- rainbow paper plates21K/yr
- rainbow plates and napkins18K/yr
- rainbow party plates15K/yr
- rainbow birthday plates10K/yr
Reviews and returns
What reviews say buyers love and hate about Rainbow Plates
We read the reviews and the return reasons for every product selling here.
“Not super thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rainbow Plates questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









