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Rainbow Cups

Fail

The top 5 brands take 100% of clicks, so Rainbow Cups is a Fail.

Flapen Score
34
34 / 100
Ranks 13,952 of 14,768 Health & Household niches · −15 vs the category median of 49
Market size
$189K/yr269K searches / yr
90-day growth
+4.5%search demand this quarter
Competition
92%top-5 click share · 4 brands · 81 sellers

Flapen Score

Rainbow Cups against its category

The dotted line is the Health & Household average. Past it, Rainbow Cups is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rainbow Cups market on Amazon at a glance

Shoppers on Amazon United States searched for Rainbow Cups 269K times last year and spent an estimated $189K. All 4 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $189K a year.

Searches, last 12 months
269K
Growth, 90 days vs prior 90
+4.5%
Conversion, latest week
7.4%
Market size, estimated
$189Ka year
Top search term
hefty cups36K searches a year

02 · Price

A sale here is worth $9.51.

Listings sell for $9.51 on average, from $5.01 to $19.73. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 4,000 to 5,000 of them. At $9.51 that is $38K to $48K a year per listing.

Average price
$9.51under the $15 to $100 sweet spot
Price range
$5.01–$19.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
4,000–5,000
Revenue per listing a year
$38K–$48K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #169 within Disposable Drinkware. It carries 14,575 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#169in Disposable Drinkware
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
14,575per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Rainbow Cups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

81

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 27%
  • Brand 34%
  • Brand 44%

Demand

Rainbow Cups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Black Friday '25Holiday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Jun, Nov · busiest ÷ quietest = 4.5× · 11 of 12 months tracked

Search terms

Top Rainbow Cups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hefty cups36K/yr
  • colorful cups20K/yr
  • hefty plastic cups21K/yr
  • colorful plastic cups18K/yr
  • rainbow cups18K/yr
  • colored plastic cups22K/yr
  • hefty party cups14K/yr
  • colored cups14K/yr
  • hefty party on disposable plastic cups assorted 16 ounce 100 count39K/yr
  • colored solo cups13K/yr

Reviews and returns

What reviews say buyers love and hate about Rainbow Cups

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Color”
13%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“Garbage”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Rainbow Cups questions

Answered from the same tracked data.