Rainbow Cups
FailThe top 5 brands take 100% of clicks, so Rainbow Cups is a Fail.
- Flapen Score
- 34 / 100Ranks 13,952 of 14,768 Health & Household niches · −15 vs the category median of 4934
- Market size
- $189K/yr269K searches / yr
- 90-day growth
- +4.5%search demand this quarter
- Competition
- 92%top-5 click share · 4 brands · 81 sellers
Flapen Score
Rainbow Cups against its category
The dotted line is the Health & Household average. Past it, Rainbow Cups is stronger. Inside it, weaker.
Market
The Rainbow Cups market on Amazon at a glance
Shoppers on Amazon United States searched for Rainbow Cups 269K times last year and spent an estimated $189K. All 4 brands take every click. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 7.4% of those searches ended in a purchase.
Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $189K a year.
- Searches, last 12 months
- 269K
- Growth, 90 days vs prior 90
- +4.5%
- Conversion, latest week
- 7.4%
- Market size, estimated
- $189Ka year
- Top search term
- hefty cups36K searches a year
02 · Price
A sale here is worth $9.51.
Listings sell for $9.51 on average, from $5.01 to $19.73. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 4,000 to 5,000 of them. At $9.51 that is $38K to $48K a year per listing.
- Average price
- $9.51under the $15 to $100 sweet spot
- Price range
- $5.01–$19.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $38K–$48K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #169 within Disposable Drinkware. It carries 14,575 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #169in Disposable Drinkware
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 14,575per listing
- Listings tracked
- 7
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Rainbow Cups products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
81
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Brand 185%
- Brand 27%
- Brand 34%
- Brand 44%
Demand
Rainbow Cups search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Jun, Nov · busiest ÷ quietest = 4.5× · 11 of 12 months tracked
Search terms
Top Rainbow Cups search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hefty cups36K/yr
- colorful cups20K/yr
- hefty plastic cups21K/yr
- colorful plastic cups18K/yr
- rainbow cups18K/yr
- colored plastic cups22K/yr
- hefty party cups14K/yr
- colored cups14K/yr
- hefty party on disposable plastic cups assorted 16 ounce 100 count39K/yr
- colored solo cups13K/yr
Reviews and returns
What reviews say buyers love and hate about Rainbow Cups
We read the reviews and the return reasons for every product selling here.
“Garbage”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rainbow Cups questions
Answered from the same tracked data.









