Rael Tampons
PassRael Tampons scores 65 out of 100, a Pass. Shoppers spend an estimated $2.4M a year here, search demand grew +17.2% this quarter, and an estimated 0.3% of orders come back.
- Flapen Score
- 65 / 100Top 4% of 14,768 Health & Household niches · +16 vs the category median of 4965
- Market size
- $2.4M/yr636K searches / yr
- 90-day growth
- +17.2%search demand this quarter
- Competition
- 58%top-5 click share · 5 brands · 23 sellers
Flapen Score
Rael Tampons against its category
The dotted line is the Health & Household average. Past it, Rael Tampons is stronger. Inside it, weaker.
Market
The Rael Tampons market on Amazon at a glance
Shoppers on Amazon United States searched for Rael Tampons 636K times last year and spent an estimated $2.4M. All 5 brands take every click. Demand peaks in Jul. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 18.1% of those searches ended in a purchase.
Shoppers searched for this 636K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.1% of those searches ended in a purchase. Searches in the last 90 days moved +17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.
- Searches, last 12 months
- 636K
- Growth, 90 days vs prior 90
- +17.2%
- Conversion, latest week
- 18.1%
- Market size, estimated
- $2.4Ma year
- Peak month
- July2.4× the quietest month
- Top search term
- cora tampons326K searches a year
02 · Price
A sale here is worth $20.71.
Listings sell for $20.71 on average, from $9.21 to $31.82. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At $20.71 that is $104K to $124K a year per listing.
- Average price
- $20.71inside the $15 to $100 sweet spot
- Price range
- $9.21–$31.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $104K–$124K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Feminine Care. It carries 2,361 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #29in Feminine Care
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 2,361per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Rael Tampons products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
0%
- Brand 160%
- Brand 218%
- Brand 317%
- Brand 42%
- Brand 52%
Demand
Rael Tampons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.4×
Search terms
Top Rael Tampons search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cora tampons326K/yr
- rael tampons92K/yr
- honey pot tampons82K/yr
- honeypot tampons48K/yr
- cora organic tampons16K/yr
- tampons cora12K/yr
- cora regular tampons11K/yr
- cora tampons regular10K/yr
- rael tampons regular9K/yr
- rael tampons super6K/yr
Reviews and returns
What reviews say buyers love and hate about Rael Tampons
We read the reviews and the return reasons for every product selling here.
“leaks out”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
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FAQ
Common Rael Tampons questions
Answered from the same tracked data.