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Rael Feminine Wash

Fail

The top 5 brands take 98% of clicks, so Rael Feminine Wash is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$112K/yr53K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
88%top-5 click share · 6 brands · 533 sellers

Flapen Score

Rael Feminine Wash against its category

The dotted line is the Health & Household average. Past it, Rael Feminine Wash is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rael Feminine Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Rael Feminine Wash 53K times last year and spent an estimated $112K. The top 5 brands take 98% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
12.1%
Market size, estimated
$112Ka year
Peak month
May2.6× the quietest month
Top search term
medicine mama vulva wash11K searches a year

02 · Price

A sale here is worth $17.37.

Listings sell for $17.37 on average, from $6.91 to $29.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $17.37 that is $13K to $17K a year per listing.

Average price
$17.37inside the $15 to $100 sweet spot
Price range
$6.91–$29.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$13K–$17K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #413 within Feminine Care. It carries 6,209 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#413in Feminine Care
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
6,209per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Rael Feminine Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

533

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 235%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 62%

Demand

Rael Feminine Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.6×

Search terms

Top Rael Feminine Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • medicine mama vulva wash11K/yr
  • rael feminine wash18K/yr
  • korean feminine wash5K/yr
  • aromatica feminine wash6K/yr
  • rael wash4K/yr
  • rael gentle foaming feminine wash3K/yr
  • rael wash feminine2K/yr
  • medicine mamma2K/yr
  • rael natural foaming feminine wash2K/yr

Reviews and returns

What reviews say buyers love and hate about Rael Feminine Wash

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Allergies”
0.3%of orders come back
“Irritated My Skin”
A buyer, on “Allergies”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Rael Feminine Wash questions

Answered from the same tracked data.