Is radiancy profitable to sell on Amazon United States?

The niche generates $1.7M/yr across 6 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -33.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the radiancy niche?

5 brands and 8 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in radiancy?

Top complaints mined from reviews: Functionality-Overall, Smell, Side Effects. The return rate is 0.0%.

When does demand for radiancy peak?

Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 9.1× the quietest.

What does it cost to enter the radiancy niche?

Listings span $28.28–$112.90; the average listing price is $46.35 (sweet spot $15–$100). The average incumbent carries 6,573 reviews — the moat a new listing must climb.

radiancy

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$46.35

avg listing price — sweet spot $15–$100

Market size

Great$1.7M

$1.7M/yr · 363K searches

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$28.28–$112.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad6,573.17

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-33.1%

90-day search growth — must beat 0% to launch

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, radiancy is a $1.7M/yr Amazon United States market (363K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

radiancy market data

Units sold / yr: 30K–40K; avg 5,000–6,000/product
Revenue / yr: $1.4M–$1.9M; units × avg price
Conversion rate: 10.2%
Avg BSR: #300
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 146 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

BB Company74%
TOGOLIUN11%
minyang6%
WXDOAU5%
O Positiv4%

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — -33.1% search growth over the last 90 days.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 9.1×

Open Trend

Top radiancy search terms

radiancy probiotic for women vag health128K/yr -18.8%10.8% conv.
radiancy86K/yr -25.2%8.5% conv.
radiancy supplement for women48K/yr -60.9%8.8% conv.
radiance supplement for women18K/yr -27.4%9.6% conv.
radiency veginal probiotic bb company13K/yr -26.2%9.7% conv.
radiancy for menopause10K/yr -25.3%8.4% conv.
radiancy supplement17K/yr -61.5%6.4% conv.
radiancy reviews14K/yr -70.5%3.6% conv.
bb company radiance5K/yr -21.3%11.3% conv.
radiency4K/yr -33.7%9.3% conv.

All search terms

Top radiancy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BB Company$47.444.1★1,389 rev

TOGOLIUN Radiancy Probiotic for Women Vaginal Health Vaginal Probiotics for Dryness & Ph Balance Cherry Blossom Extract Hyaluronic Acid Probiotics Vitamin C 120 Ct

TOGOLIUN$29.594.1★32 rev

minyang Radiancy Probiotic for Women Daily Supplement with Multi-Collagen Hyaluronic Acid Prebiotics Vitamin C - 120 Count (1)

minyang$29.943.9★46 rev

WXDOAU Radiancy Probiotic for Women Vaginal Health - Vaginal Dryness & Ph Balance with Lactobacillus Strains Cherry Blossom Extract Hyaluronic Acid Vitamin C | 120 Count

WXDOAU$29.964.0★39 rev

O Positiv URO Vaginal Probiotics for Women pH Balance with Prebiotics & Lactobacillus Vaginal Health Supplement Support Healthy Vaginal Odor & Flora 60 Count (Pack of 1) 1 Month Supply

O Positiv$28.284.6★36,544 rev

Newest

by launch date

WXDOAU Radiancy Probiotic for Women Vaginal Health - Vaginal Dryness & Ph Balance with Lactobacillus Strains Cherry Blossom Extract Hyaluronic Acid Vitamin C | 120 Count

WXDOAU$29.9639 rev

7mo ago

TOGOLIUN Radiancy Probiotic for Women Vaginal Health Vaginal Probiotics for Dryness & Ph Balance Cherry Blossom Extract Hyaluronic Acid Probiotics Vitamin C 120 Ct

TOGOLIUN$29.5932 rev

8mo ago

minyang Radiancy Probiotic for Women Daily Supplement with Multi-Collagen Hyaluronic Acid Prebiotics Vitamin C - 120 Count (1)

minyang$29.9446 rev

8mo ago

BB Company$112.901,389 rev

1y ago

O Positiv URO Vaginal Probiotics for Women pH Balance with Prebiotics & Lactobacillus Vaginal Health Supplement Support Healthy Vaginal Odor & Flora 60 Count (Pack of 1) 1 Month Supply

O Positiv$28.2836,544 rev

3y ago

What buyers say about radiancy

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Excellent product—it was exactly what I needed”

Efficiency8%

“Works well”

Advertised Vs Actual Product7%

“Works as advertised”

Smell7%

“smell great too”

Nutritional Content6%

“Best n probiotics ever”

Value For Money5%

“Good price”

Regulates Digestion4%

“They help support my digestive health”

Side Effects4%

“didnt cause any side effects”

Ease Of Chewing/Swallowing3%

“easy on the stomach digestion”

Ease Of Use3%

“Easy to use”

What buyers complain about

Functionality-Overall16%

“No results”

Smell11%

“Made me smell weird”

Side Effects8%

“Slight side effect tho”

Value For Money7%

“Too expensive”

Acid Regulator/Stomach Ache Relief5%

“Caused intense bloating”

Allergies5%

“ITCHING”

Regulates Digestion5%

“Not for sensitive stomachs”

Dosage5%

“Too many pills to take”

Size-Overall3%

“Very small container”

Taste-Overall3%

“are tasteless”

Top return reasons

Functionality-Overall19%

Value For Money13%

Side Effects13%

Pain Relief-Overall6%

Charging6%

Ease Of Use6%

Comfort-Overall6%

Ingredients-Overall6%

Acid Regulator/Stomach Ache Relief6%

Leak-Proof6%

Common questions

Is radiancy profitable to sell on Amazon United States?: The niche generates $1.7M/yr across 6 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -33.1%. Flapen's verdict: Worth a look (53/100).
How competitive is the radiancy niche?: 5 brands and 8 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in radiancy?: Top complaints mined from reviews: Functionality-Overall, Smell, Side Effects. The return rate is 0.0%.
When does demand for radiancy peak?: Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 9.1× the quietest.
What does it cost to enter the radiancy niche?: Listings span $28.28–$112.90; the average listing price is $46.35 (sweet spot $15–$100). The average incumbent carries 6,573 reviews — the moat a new listing must climb.