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Quit Smoking

Pass

Quit Smoking scores 70 out of 100, a Pass. Shoppers spend an estimated $867K a year here, demand is soft, at -25.6% this quarter, and an estimated 0.4% of orders come back.

Flapen Score
70
70 / 100
Top 1% of 14,768 Health & Household niches · +21 vs the category median of 49
Market size
$867K/yr1.7M searches / yr
90-day growth
-25.6%search demand this quarter
Competition
28%top-5 click share · 42 brands · 72 sellers

Flapen Score

Quit Smoking against its category

The dotted line is the Health & Household average. Past it, Quit Smoking is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Quit Smoking market on Amazon at a glance

Shoppers on Amazon United States searched for Quit Smoking 1.7M times last year and spent an estimated $867K. The top 5 brands take 35% of clicks. Demand peaks in Jul. Flapen scores it 70 out of 100, a Pass.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $867K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-25.6%
Conversion, latest week
2.2%
Market size, estimated
$867Ka year
Peak month
July1.7× the quietest month
Top search term
stop smoking aids that work224K searches a year

02 · Price

A sale here is worth $22.67.

Listings sell for $22.67 on average, from $7.76 to $91.98. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At $22.67 that is $11K to $17K a year per listing.

Average price
$22.67inside the $15 to $100 sweet spot
Price range
$7.76–$91.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
500–750
Revenue per listing a year
$11K–$17K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #122 within Smoking Cessation. It carries 1,670 reviews at 3.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#122in Smoking Cessation
Average rating
3.55 starsAmazon United States average 4.42 stars
Average reviews
1,670per listing
Listings tracked
67

04 · Newcomers

14 of last year's 29 launches cleared the first-year sales bar.

29 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
29
Successful launches
14Amazon's first-year sales bar
Average brand age
47 months

Products

Top Quit Smoking products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

42 flat

Sellers

72

Top-5 brand share

35%

Top 20: 85%

Top-5 click share

28%

Top 20: 67%

Open market

59%

  • Brand 18%
  • Brand 27%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Quit Smoking search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Quit Smoking search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stop smoking aids that work224K/yr
  • quit smoking356K/yr
  • smoking cessation products136K/yr
  • quit smoking aid95K/yr
  • quit vapingtools180K/yr
  • smoking97K/yr
  • quit vaping137K/yr
  • stop smoking aids74K/yr
  • stop smoking87K/yr
  • stop vaping47K/yr

Reviews and returns

What reviews say buyers love and hate about Quit Smoking

We read the reviews and the return reasons for every product selling here.

9%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Functionality-Overall”
0.4%of orders come back
“Doesn't work as advertised”
A buyer, on “Functionality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Quit Smoking questions

Answered from the same tracked data.