Is pyrite profitable to sell on Amazon United States?

The niche generates $100K/yr across 19 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (44/100).

How competitive is the pyrite niche?

12 brands and 14 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in pyrite?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 1.2%.

When does demand for pyrite peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the pyrite niche?

Listings span $5.47–$57.24; the average listing price is $16.98 (sweet spot $15–$100). The average incumbent carries 325 reviews — the moat a new listing must climb.

pyrite

Skip it

Soft demand (-1.8% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Review moat

Great325.42

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$16.98

avg listing price — sweet spot $15–$100

Price range

Great$5.47–$57.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$100K

$100K/yr · 212K searches

Growth

Bad-1.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, pyrite is a $100K/yr Amazon United States market (212K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 44/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

pyrite market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $102K–$136K; units × avg price
Conversion rate: 2.8%
Avg BSR: #626
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 5.3%
Avg brand age: 41 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

12%

Bartra Product51%
Amazing Gemstone13%
Apengshi11%
KALIFANO7%
fengshuisale3%
Pachamama Essentials3%
Open — no brand owns it (6 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top pyrite search terms

pyrite81K/yr +8.1%2.4% conv.
pyrite crystal61K/yr -11.6%2.7% conv.
pyrite stone27K/yr -16.9%2.6% conv.
pirita piedra original17K/yr -9.7%1.7% conv.
pirita8K/yr -8.0%0.8% conv.
iron pyrite4K/yr +54.6%3.3% conv.
pyrite cube4K/yr -2.4%0.1% conv.
piedra pirita original5K/yr -32.4%1.5% conv.
piedra pirita4K/yr +1.8%1.9% conv.
pyrites2K/yr +169.3%0.0% conv.

All search terms

Top pyrite products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Natural Pyrite Crystal | High-Energy Iron Pyrite Stone from Peru | Healing Properties for Collection Decoration Gifting or Jewelry Making | Cubic Octahedral or Pyritohedron Shapes (2 to 3 oz)

Bartra Product$14.224.6★144 rev

Natural Pyrite Crystal from Peru | Brilliant Cubic Octahedral or Pyritohedral Crystals | Iron Pyrite Stone with Healing Properties for Collection Decoration Gifting or Jewelry Making

Bartra Product$17.154.6★144 rev

Apengshi Pyrite Raw Crystals 2PCS Natural Rough Rocks Healing Crystal and Stones DIY Raw Stones Meditation Fountain Garden Home Decor

Apengshi$9.154.6★86 rev

KALIFANO Natural Pyrite Cluster - High Energy Iron Piedra Pirita from Peru with Healing Properties (Information Card) Fools Gold Rock Reiki Crystal Used for Increased Willpower and Manifestation

KALIFANO$16.204.7★2,029 rev

Amazing Gemstone Pyrite Raw Crystals and Healing Stones Natural Rocks For Tumbling - DIY Raw Stones And Crystals (1 Piece)

Amazing Gemstone$10.064.5★135 rev

Newest

by launch date

Amazing Gemstone Natural Pyrite Tortoise Turtle Figurine | Feng Shui Wealth & Good Luck Turtle | Prosperity & Positive Energy Crystal Healing Home Decor Gift

Amazing Gemstone$16.5827 rev

3mo ago

Bivei Money Success Bracelet Strength Crystal Healing Bracelet 8MM with Green Adventurine & Citrine & Pyrite - Spiritual Stretch Beaded Jewelry for Women Men Gift

Bivei$15.3367 rev

5mo ago

Natural Raw Pyrite Crystal Cluster Stone of Prosperity & Confidence Healing Crystal for Meditation Yoga Reiki Chakra Balancing & Home Office Decor Energy Manifestation Mineral

BOMBAY CRYSTALS EXPORT$9.0417 rev

8mo ago

Anima Premium Abundance Healing Crystals Set for Success & Good Luck - Large Raw Citrine Pyrite Tigers Eye Green Aventurine Amazonite & Clear Quartz - Wooden Gift Box and Guide Booklet Included

Anima$25.82172 rev

1y ago

Apengshi Protection Crystals Stones Set Christmas Gifts for Wealth and Success Crystal Set of 5 Pieces Stone Citrine Tigers Eye Pyrite Green Aventurine and Selenite Healing Crystal Stones Pyrite

Apengshi$12.15120 rev

1y ago

What buyers say about pyrite

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Good quality”

Size-Overall21%

“Decent size”

Advertised Vs Actual Product10%

“Meets expectations”

Value For Money9%

“the price is fair”

Gifting Purpose5%

“as a gift so far”

Brightness/Shine/Glow4%

“This one is nice and shiny”

Durability4%

“the bracelet is still wearable”

Minerals3%

“The crystals are beautiful”

Precious Gemstone3%

“Beautiful Gemstones”

Strength2%

“Sturdy”

What buyers complain about

Size-Overall30%

“Tiny pieces”

Advertised Vs Actual Product16%

“Looks nothing like image”

Quality-Overall10%

“So annoying and cheap”

Value For Money7%

“especially for the price”

Color3%

“Its faint color gives it away”

Material Quality3%

“feet were a clear plastic material”

Software/Application3%

“Not what shown in the app”

Unsustainable Design1%

“The design doesn't match the description”

Top return reasons

Size-Overall57%

Advertised Vs Actual Product16%

Color8%

Value For Money4%

Quality-Overall3%

Material Quality2%

Functionality-Overall2%

Defective Material/Parts1%

Precious Gemstone1%

Wrong Dimensions1%

Common questions

Is pyrite profitable to sell on Amazon United States?: The niche generates $100K/yr across 19 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (44/100).
How competitive is the pyrite niche?: 12 brands and 14 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in pyrite?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 1.2%.
When does demand for pyrite peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the pyrite niche?: Listings span $5.47–$57.24; the average listing price is $16.98 (sweet spot $15–$100). The average incumbent carries 325 reviews — the moat a new listing must climb.