Putty Ear Plugs

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +152.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months

88K

Growth, 90 days vs prior 90

+152.6%

Conversion, latest week

7.6%

Market size, estimated

$77Ka year

Peak month

June7.7× the quietest month

Top search term

toddler ear plugs for swimming32K searches a year

Listings sell for $11.46 on average, from $2.52 to $21.86. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $11.46 that is $3K to $6K a year per listing.

Average price

$11.46under the $15 to $100 sweet spot

Price range

$2.52–$21.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

1.6%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #202 within Ear Care. It carries 3,912 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#202in Ear Care

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

3,912per listing

Listings tracked

24

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

51 months