Purple Wrapping Paper

Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.

Searches, last 12 months

241K

Growth, 90 days vs prior 90

+4.5%

Conversion, latest week

6.9%

Market size, estimated

$156Ka year

Peak month

December5.3× the quietest month

Top search term

purple wrapping paper143K searches a year

Listings sell for $9.44 on average, from $5.95 to $16.06. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $9.44 that is $2K to $5K a year per listing.

Average price

$9.44under the $15 to $100 sweet spot

Price range

$5.95–$16.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$2K–$5K

Returns

2.0%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #224 within Gift Wrap Paper. It carries 1,054 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

5.3%

Average rank

#224in Gift Wrap Paper

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

1,054per listing

Listings tracked

47

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

1Amazon's first-year sales bar

Average brand age

27 months