Purple Whitening Strips
MaybeShoppers spend an estimated $6.4M a year here. But demand is soft, at -55.1% this quarter, so Purple Whitening Strips is a Maybe.
- Flapen Score
- 54 / 100Top 28% of 14,768 Health & Household niches · +5 vs the category median of 4954
- Market size
- $6.4M/yr3.2M searches / yr
- 90-day growth
- -55.1%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 6 sellers
Flapen Score
Purple Whitening Strips against its category
The dotted line is the Health & Household average. Past it, Purple Whitening Strips is stronger. Inside it, weaker.
Market
The Purple Whitening Strips market on Amazon at a glance
Shoppers on Amazon United States searched for Purple Whitening Strips 3.2M times last year and spent an estimated $6.4M. All 4 brands take every click. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 9.1% of those searches ended in a purchase.
Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -55.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.4M a year.
- Searches, last 12 months
- 3.2M
- Growth, 90 days vs prior 90
- -55.1%
- Conversion, latest week
- 9.1%
- Market size, estimated
- $6.4Ma year
- Peak month
- February32.6× the quietest month
- Top search term
- purple teeth whitening strips697K searches a year
02 · Price
A sale here is worth $21.59.
Listings sell for $21.59 on average, from $16.87 to $29.80. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 15,000 to 20,000 of them. At $21.59 that is $324K to $432K a year per listing.
- Average price
- $21.59inside the $15 to $100 sweet spot
- Price range
- $16.87–$29.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $324K–$432K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #16 within Teeth Whitening. It carries 2,703 reviews at 3.92 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 7.0%
- Average rank
- #16in Teeth Whitening
- Average rating
- 3.92 starsAmazon United States average 4.42 stars
- Average reviews
- 2,703per listing
- Listings tracked
- 5
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Purple Whitening Strips products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 164%
- Brand 219%
- Brand 313%
- Brand 43%
- Open — no brand owns it (0%)
Demand
Purple Whitening Strips search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 32.6×
Search terms
Top Purple Whitening Strips search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- purple teeth whitening strips697K/yr
- purple whitening strips705K/yr
- dr dent teeth whitening strips589K/yr
- dr dent173K/yr
- drdent purple teeth whitening strips86K/yr
- dr dent purple whitening strips136K/yr
- purple whitening strips for teeth61K/yr
- whitening strips purple80K/yr
- hismile whitening strips298K/yr
- dr dent whitening strips107K/yr
Reviews and returns
What reviews say buyers love and hate about Purple Whitening Strips
We read the reviews and the return reasons for every product selling here.
“Not good results”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Purple Whitening Strips questions
Answered from the same tracked data.