Is purple whitening strips profitable to sell on Amazon United States?

The niche generates $6.4M/yr across 5 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -55.1%. Flapen's verdict: Worth a look (54/100).

How competitive is the purple whitening strips niche?

4 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in purple whitening strips?

Top complaints mined from reviews: Functionality-Overall, Color, Value For Money. The return rate is 0.6%.

When does demand for purple whitening strips peak?

Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 32.6× the quietest.

What does it cost to enter the purple whitening strips niche?

Listings span $16.87–$29.80; the average listing price is $21.59 (sweet spot $15–$100). The average incumbent carries 2,703 reviews — the moat a new listing must climb.

purple whitening strips

Worth a look

Shows a $6.4M/yr market, but soft demand (-55.1% this quarter) keeps it on the watch list.

Market size

Incredible$6.4M

$6.4M/yr · 3.2M searches

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Price range

Incredible$16.87–$29.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$21.59

avg listing price — sweet spot $15–$100

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,703

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-55.1%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Quality Gap

According to Flapen's Amazon United States niche tracking, purple whitening strips is a $6.4M/yr Amazon United States market (3.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Worth a look — 54/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

purple whitening strips market data

Units sold / yr: 150K–200K; avg 15,000–20,000/product
Revenue / yr: $3.2M–$4.3M; units × avg price
Conversion rate: 9.1%
Avg BSR: #16
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 7.0%
Avg brand age: 25 months
Avg seller age: 132 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

DrDent64%
Pdoo19%
HISMILE13%
Orrhomi3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 54 weeks — -55.1% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 32.6×

Open Trend

Top purple whitening strips search terms

purple teeth whitening strips697K/yr +1.3%4.4% conv.
purple whitening strips705K/yr -75.3%3.9% conv.
dr dent teeth whitening strips589K/yr -68.9%7.9% conv.
dr dent173K/yr -53.9%4.8% conv.
drdent purple teeth whitening strips86K/yr -24.0%7.7% conv.
dr dent purple whitening strips136K/yr -67.3%7.3% conv.
purple whitening strips for teeth61K/yr -11.8%4.1% conv.
whitening strips purple80K/yr -48.3%3.4% conv.
hismile whitening strips298K/yr -78.4%7.1% conv.
dr dent whitening strips107K/yr -70.7%4.8% conv.

All search terms

Top purple whitening strips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DRDENT Purple Teeth Whitening Strips 21 Treatments - Safe for Enamel - Non Sensitive Teeth Whitening - Whitening Without Any Harm - Pack of 42 Strips

DrDent$25.214.2★4,781 rev

Hismile V34 Whitening Strips Teeth Whitening Strips Purple Tooth Whitening Purple Whitening Strips Tooth Stain Treatment Combining Whitening and Colour Correction

HISMILE$29.803.8★2,682 rev

Purple Teeth Whitening Strips - 28 Teeth Whitener Strips (14 Uses) | Purple Color-Correcting Gel Technology | Teeth Whitening Kit for Sensitive Teeth | Enamel Safe Peroxide-Free for a Brighter Smile

Pdoo$18.813.4★383 rev

Purple Teeth Whitening Strips 28 Count - 14 Days Treatment Whitener Strips with Non Slip & Enamel Safe & Non Sensitive Teeth Whitening Kit for Coffee Wine Stains Removal Fastly (28 Strips - Purple)

Pdoo$16.874.4★5,083 rev

Teeth Whitening Strips 14 Treatments Enamel Safe for Sensitive Tooth Whitens Teeth Purple Whitening Strips Removes Yellow Stains & Bad Breath - Effective Color Correction for a Brighter Smile

Orrhomi$17.263.8★586 rev

Newest

by launch date

DRDENT Purple Teeth Whitening Strips 21 Treatments - Safe for Enamel - Non Sensitive Teeth Whitening - Whitening Without Any Harm - Pack of 42 Strips

DrDent$25.214,781 rev

3mo ago

Purple Teeth Whitening Strips - 28 Teeth Whitener Strips (14 Uses) | Purple Color-Correcting Gel Technology | Teeth Whitening Kit for Sensitive Teeth | Enamel Safe Peroxide-Free for a Brighter Smile

Pdoo$18.81383 rev

3mo ago

Teeth Whitening Strips 14 Treatments Enamel Safe for Sensitive Tooth Whitens Teeth Purple Whitening Strips Removes Yellow Stains & Bad Breath - Effective Color Correction for a Brighter Smile

Orrhomi$17.26586 rev

9mo ago

Hismile V34 Whitening Strips Teeth Whitening Strips Purple Tooth Whitening Purple Whitening Strips Tooth Stain Treatment Combining Whitening and Colour Correction

HISMILE$29.802,682 rev

1y ago

Purple Teeth Whitening Strips 28 Count - 14 Days Treatment Whitener Strips with Non Slip & Enamel Safe & Non Sensitive Teeth Whitening Kit for Coffee Wine Stains Removal Fastly (28 Strips - Purple)

Pdoo$16.875,083 rev

4y ago

What buyers say about purple whitening strips

What buyers praise and complain about, mined from review topics.

What buyers love

Tooth Brightening36%

“Bright smile”

Quality-Overall12%

“Great quality and exactly as described”

Ease Of Use8%

“Easy and effective”

Efficiency5%

“I think their products are very effective”

Advertised Vs Actual Product4%

“Works as advertised”

Ease Of Application4%

“Easy to apply”

Tooth Sensitivity3%

“Good for sensitive teeth”

Value For Money3%

“they are affordable”

Color3%

“also love the color grid it comes with”

Comfort-Overall2%

“Easy to Use and Comfortable”

What buyers complain about

Functionality-Overall29%

“Not good results”

Color8%

“saw no color difference”

Value For Money7%

“Waste of money”

Advertised Vs Actual Product6%

“Not as described”

Adhesion/Stickiness6%

“Adhesive failure”

Ease Of Use5%

“Difficult to use”

Ease Of Cleaning4%

“Messy”

Quality-Overall4%

“I suggest you look elsewhere for better quality strips”

Color Fading/Discoloration3%

“not a great whitening after one time”

Stain Resistance2%

“its like a stain”

Top return reasons

Functionality-Overall38%

Advertised Vs Actual Product22%

Adhesion/Stickiness14%

Defective Material/Parts4%

Stain Resistance3%

Color2%

Ease Of Use2%

Value For Money2%

Residue1%

Color Fading/Discoloration1%

Common questions

Is purple whitening strips profitable to sell on Amazon United States?: The niche generates $6.4M/yr across 5 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -55.1%. Flapen's verdict: Worth a look (54/100).
How competitive is the purple whitening strips niche?: 4 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in purple whitening strips?: Top complaints mined from reviews: Functionality-Overall, Color, Value For Money. The return rate is 0.6%.
When does demand for purple whitening strips peak?: Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 32.6× the quietest.
What does it cost to enter the purple whitening strips niche?: Listings span $16.87–$29.80; the average listing price is $21.59 (sweet spot $15–$100). The average incumbent carries 2,703 reviews — the moat a new listing must climb.