Purple Toothpaste Whitening

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-15.0%

Conversion, latest week

7.8%

Market size, estimated

$1.3Ma year

Peak month

December1.8× the quietest month

Top search term

purple toothpaste427K searches a year

Listings sell for $15.19 on average, from $5.15 to $28.48. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $15.19 that is $46K to $61K a year per listing.

Average price

$15.19inside the $15 to $100 sweet spot

Price range

$5.15–$28.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

3,000–4,000

Revenue per listing a year

$46K–$61K

Returns

0.3%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #443 within Toothpaste. It carries 6,602 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

92%

Out of stock, average day

12.4%

Average rank

#443in Toothpaste

Average rating

4.16 starsAmazon United States average 4.42 stars

Average reviews

6,602per listing

Listings tracked

25

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

7Amazon's first-year sales bar

Average brand age

28 months