purple toothpaste whitening
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$1.3M$1.3M/yr · 1.1M searches
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.19avg listing price — sweet spot $15–$100
Price range
Good$5.15–$28.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Bad6,602.28avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, purple toothpaste whitening is a $1.3M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Aug–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
purple toothpaste whitening market data
- Units sold / yr
- 80K–100K
- avg 3,000–4,000/product
- Revenue / yr
- $1.2M–$1.5M
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #443
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 76%
- Out of stock
- 12.4%
- Avg brand age
- 28 months
- Avg seller age
- 127 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
85
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
57%
Top 20: 94%
Open market
16%
- HISMILE24%
- Crest18%
- Euthymol14%
- Colgate12%
- Ktintar11%
- SAKYPRORAL5%
- Open — no brand owns it (9 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.Peak months: Aug, Dec · busiest ÷ quietest = 1.8×
Top purple toothpaste whitening search terms
- purple toothpaste427K/yr
- hismile toothpaste184K/yr
- purple toothpaste for teeth whitening125K/yr
- purple teeth whitening83K/yr
- purple whitening toothpaste46K/yr
- hi smile toothpaste46K/yr
- teeth whitening purple27K/yr
- purple teeth whitening toothpaste14K/yr
- colgate purple toothpaste26K/yr
- toothpaste purple16K/yr
Top purple toothpaste whitening products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hismile v34 Colour Corrector Tooth Stain Concealer Teeth Whitening Booster Purple Toothpaste Color Correcting Technology V34 Tooth Colour Corrector
HISMILE$17.043.4★72,926 rev
Euthymol Purple Whitening Toothpaste (3.7 fl oz) for Yellow & Sensitive Teeth | Violet Tone-Up Formula Instantly Brightens 24H Stain Defense Long-Lasting Fresh Breath
Euthymol$14.114.1★1,362 rev
Ktintar Purple Toothpaste for Teeth Whitening Teeth Whitening Toothpaste Purple Toothpaste Whitening Tooth Stain Removal Colour Corrector Stubborn Stain Removal & Enamel - 4 Fl Oz
Ktintar$9.944.0★39 rev
Crest 3D White Brilliance Luminous Purple Teeth Whitening Toothpaste 4.6 oz Pack of 3 Anticavity Fluoride Toothpaste Fights 100% More Surface Stains 24 Hour Active Stain Prevention
Crest$18.124.6★3,029 rev
Colgate Optic White Purple Teeth Whitening Toothpaste 3 Pack Anticavity Toothpaste with Fluoride Fresh Mint Flavor 3.8 OZ
Colgate$17.054.7★176 rev
Newest
by launch dateKtintar Purple Toothpaste for Teeth Whitening Teeth Whitening Toothpaste Purple Toothpaste Whitening Tooth Stain Removal Colour Corrector Stubborn Stain Removal & Enamel - 4 Fl Oz
Ktintar$9.9439 rev
SAKYPRORAL Purple Whitening Toothpaste for Teeth Whitening Fluoride Free & Peroxide Free & Enamel Safe for Sensitive Teeth Instant Color Corrector Dual Enzyme Stain Removal 3 Pack(11.64 oz)
SAKYPRORAL$19.5749 rev
DRDENT Purple Teeth Whitening Strips 21 Treatments - Safe for Enamel - Non Sensitive Teeth Whitening - Whitening Without Any Harm - Pack of 42 Strips
DrDent$25.214,781 rev
Purple Teeth Whitening Strips - 28 Teeth Whitener Strips (14 Uses) | Purple Color-Correcting Gel Technology | Teeth Whitening Kit for Sensitive Teeth | Enamel Safe Peroxide-Free for a Brighter Smile
Pdoo$18.81383 rev
Purple Toothpaste for Teeth Whitening Color-Correcting Technology Teeth Whitening Booster Tooth Stain Removal Long-Lasting Fresh Breath
Faouoice$8.9771 rev
Trending
90-day click momentum
Ktintar Purple Toothpaste for Teeth Whitening Teeth Whitening Toothpaste Purple Toothpaste Whitening Tooth Stain Removal Colour Corrector Stubborn Stain Removal & Enamel - 1 Fl Oz
Ktintar$11.755.0★
Ktintar Purple Toothpaste for Teeth Whitening Teeth Whitening Toothpaste Purple Toothpaste Whitening Tooth Stain Removal Colour Corrector Stubborn Stain Removal & Enamel - 4 Fl Oz
Ktintar$9.944.0★
DRDENT Purple Teeth Whitening Strips 21 Treatments - Safe for Enamel - Non Sensitive Teeth Whitening - Whitening Without Any Harm - Pack of 42 Strips
DrDent$25.214.2★
Purple Teeth Whitening Strips - 28 Teeth Whitener Strips (14 Uses) | Purple Color-Correcting Gel Technology | Teeth Whitening Kit for Sensitive Teeth | Enamel Safe Peroxide-Free for a Brighter Smile
Pdoo$18.813.4★
SAKYPRORAL Purple Whitening Toothpaste for Teeth Whitening Fluoride Free & Peroxide Free & Enamel Safe for Sensitive Teeth Instant Color Corrector Dual Enzyme Stain Removal 3 Pack(11.64 oz)
SAKYPRORAL$19.574.3★
What buyers say about purple toothpaste whitening
What buyers praise and complain about, mined from review topics.What buyers love
“Brightens your smile”
“reflects consistent quality”
“Great for Sensitive Teeth”
“they are affordable”
“Worked well for what I needed”
“No sensitivity”
“Easy and effective”
“Good taste”
“Effective cleaning”
“As advertised”
What buyers complain about
“Did not work”
“a little expensive”
“IT'S SO HARD TO SQUEEZE”
“Not as described”
“Weird color”
“Awful dispenser”
“The chemical, sodium lauryl sulfate may have a possible side affect of mouth sores”
“I feel like it doesnt clean as much as others”
“its big”
“Does not whiten”
Top return reasons
Common questions
- Is purple toothpaste whitening profitable to sell on Amazon United States?
- The niche generates $1.3M/yr across 25 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Worth a look (60/100).
- How competitive is the purple toothpaste whitening niche?
- 15 brands and 85 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in purple toothpaste whitening?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Ease Of Use. The return rate is 0.3%.
- When does demand for purple toothpaste whitening peak?
- Demand peaks in Aug–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the purple toothpaste whitening niche?
- Listings span $5.15–$28.48; the average listing price is $15.19 (sweet spot $15–$100). The average incumbent carries 6,602 reviews — the moat a new listing must climb.