Purple Toothbrush

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months

58K

Growth, 90 days vs prior 90

-1.9%

Conversion, latest week

4.9%

Market size, estimated

$122Ka year

Peak month

December1.6× the quietest month

Top search term

purple electric toothbrush23K searches a year

Listings sell for $42.88 on average, from $2.54 to $182.17. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $42.88 that is $0 to $4K a year per listing.

Average price

$42.88inside the $15 to $100 sweet spot

Price range

$2.54–$182.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

0.7%of orders · Amazon United States median 2.1%

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #53 within Toothbrushes & Accessories. It carries 9,016 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

100%

Out of stock, average day

9.8%

Average rank

#53in Toothbrushes & Accessories

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

9,016per listing

Listings tracked

38

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

8Amazon's first-year sales bar

Average brand age

42 months