Is purple toothbrush profitable to sell on Amazon United States?

The niche generates $122K/yr across 38 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Worth a look (53/100).

How competitive is the purple toothbrush niche?

20 brands and 94 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in purple toothbrush?

Top complaints mined from reviews: Durability, Charging, Hard Feel. The return rate is 0.7%.

When does demand for purple toothbrush peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the purple toothbrush niche?

Listings span $2.54–$182.17; the average listing price is $42.88 (sweet spot $15–$100). The average incumbent carries 9,016 reviews — the moat a new listing must climb.

purple toothbrush

Worth a look

Shows low returns (0.7%), but a deep review moat (9,016 avg reviews) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$42.88

avg listing price — sweet spot $15–$100

Brand share

Great60%

top-5 brand share — no brand owns this niche

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Price range

Okay$2.54–$182.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$122K

$122K/yr · 58K searches

Growth

Bad-1.9%

90-day search growth — must beat 0% to launch

Review moat

Bad9,015.74

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, purple toothbrush is a $122K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

purple toothbrush market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $107K–$129K; units × avg price
Conversion rate: 4.9%
Avg BSR: #53
Page quality: 0%
Prime: 100%
Sponsored: 55%
Out of stock: 9.8%
Avg brand age: 42 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 flat

Sellers

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

33%

Aquasonic23%
Philips Sonicare11%
Kuicur9%
Oral-B9%
Rtauys8%
JTF7%

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — -1.9% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top purple toothbrush search terms

purple electric toothbrush23K/yr -2.4%3.8% conv.
purple toothbrush20K/yr -1.4%3.6% conv.
electric toothbrush purple12K/yr -10.1%4.8% conv.
toothbrush purple4K/yr +31.9%7.3% conv.

All search terms

Top purple toothbrush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aquasonic Vibe Series Ultra-Whitening Toothbrush ADA Accepted Electric Toothbrush - 8 Brush Heads & Travel Case 40 000 VPM Motor & Wireless Charging - 4 Modes w Smart Timer Satin Violet

Aquasonic$37.654.6★34,856 rev

Aquasonic Icon ADA-Accepted Rechargeable Toothbrush | Magnetic Holder & Slim Travel Case | 2 Brushing Modes & Smart Timers | Gentle Micro-Vibrations (Lilac)

Aquasonic$19.214.4★4,289 rev

Kuicur Sonic Electric Toothbrush for Adults & Kids Rechargeable Electric Toothbrush with 10 Brush Heads & Travel Case Teeth Whitening Holder Charge for 120 Days - Purple

Kuicur$10.024.2★5,605 rev

Rtauys M5 Electric Toothbrush for Adults - Sonic Electric Toothbrush for Kids and Adults with 8 Brush Heads & Travel Case 120 Days Battery Life - Purple

Rtauys$18.544.3★4,636 rev

JTF Sonic Electric Toothbrush for Adults: 5 Modes with Smart Timer for Deep Cleaning & Whitening 2 Brush Head Types for Sensitive Teeth Gums & Braces Travel-Friendly Case and Wireless Charging Base

JTF$23.964.5★4,349 rev

Newest

by launch date

Rtauys M5 Electric Toothbrush for Adults - Sonic Electric Toothbrush for Kids and Adults with 8 Brush Heads & Travel Case 120 Days Battery Life - Purple

Rtauys$18.544,636 rev

4mo ago

MOON Extra Soft Toothbrush 2-Pack Purple 720 Tapered Ultra-Fine Bristles Each for Gentle Deep Cleaning Adult Dental Care Ideal for Sensitive Gums and Teeth

MOON$9.343,690 rev

4mo ago

Philips Sonicare 6500 Series Electric Toothbrush - Next-Generation Sonicare Technology Pressure Sensor 9 Brushing Settings SmarTimer BrushPacer 21-Day Runtime Travel Case Purple HX7417/05

Philips Sonicare$120.27550 rev

7mo ago

Philips Sonicare 6700 Series Electric Toothbrush - Next-Generation Sonicare Technology Pressure Sensor 9 Brushing Settings SmarTimer BrushPacer 21-Day Runtime Travel Case Purple HX7417/04

Philips Sonicare$156.02161 rev

7mo ago

JTF Sonic Electric Toothbrush for Adults: 5 Modes with Smart Timer for Deep Cleaning & Whitening 2 Brush Head Types for Sensitive Teeth Gums & Braces Travel-Friendly Case and Wireless Charging Base

JTF$23.964,349 rev

1y ago

What buyers say about purple toothbrush

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money14%

“GREAT price”

Quality-Overall11%

“Great quality for teh dollars spent”

Soft Feel8%

“Extremely soft”

Color7%

“The color is cute”

Charging7%

“Easy to charge”

Tooth Brightening6%

“Makes my teeth feel nice and smooth”

Ease Of Cleaning5%

“Cleans great”

Brush Quality4%

“Soft bristles”

Ease Of Use4%

“Ease of use”

Battery Life3%

“Battery life is excellent”

What buyers complain about

Durability17%

“Broke Quickly”

Charging14%

“Not charging”

Hard Feel7%

“Not soft”

Size-Overall6%

“Very small”

Quality-Overall6%

“cheaply made very bad quality”

Value For Money5%

“Expensive”

Ease Of Cleaning4%

“Did not clean well”

Battery Life4%

“Bad battery”

Strength3%

“Is not as strong as I would have hoped for”

Functionality-Overall3%

“Not effective”

Top return reasons

Charging15%

Functionality-Overall14%

Size-Overall14%

Advertised Vs Actual Product10%

Value For Money7%

Color6%

Defective Material/Parts4%

Product Condition4%

Hard Feel3%

Quality-Overall3%

Common questions

Is purple toothbrush profitable to sell on Amazon United States?: The niche generates $122K/yr across 38 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Worth a look (53/100).
How competitive is the purple toothbrush niche?: 20 brands and 94 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in purple toothbrush?: Top complaints mined from reviews: Durability, Charging, Hard Feel. The return rate is 0.7%.
When does demand for purple toothbrush peak?: Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the purple toothbrush niche?: Listings span $2.54–$182.17; the average listing price is $42.88 (sweet spot $15–$100). The average incumbent carries 9,016 reviews — the moat a new listing must climb.