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Purple Teeth Whitening Powder

Fail

The top 5 products take 95% of clicks, so Purple Teeth Whitening Powder is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$69K/yr52K searches / yr
90-day growth
+21.6%search demand this quarter
Competition
95%top-5 click share · 6 brands · 13 sellers

Flapen Score

Purple Teeth Whitening Powder against its category

The dotted line is the Health & Household average. Past it, Purple Teeth Whitening Powder is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Teeth Whitening Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Teeth Whitening Powder 52K times last year and spent an estimated $69K. The top 5 brands take 98% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+21.6%
Conversion, latest week
7.9%
Market size, estimated
$69Ka year
Top search term
whyte purple teeth whitening powder4K searches a year

02 · Price

A sale here is worth $16.65.

Listings sell for $16.65 on average, from $10.13 to $25.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $16.65 that is $4K to $8K a year per listing.

Average price
$16.65inside the $15 to $100 sweet spot
Price range
$10.13–$25.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #304 within Toothpaste. It carries 9,299 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
17.5%
Average rank
#304in Toothpaste
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
9,299per listing
Listings tracked
7

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
29 months

Products

Top Purple Teeth Whitening Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

13

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 143%
  • Brand 233%
  • Brand 312%
  • Brand 47%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Purple Teeth Whitening Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.8× · 10 of 12 months tracked

Search terms

Top Purple Teeth Whitening Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whyte purple teeth whitening powder4K/yr
  • purple teeth whitening powder15K/yr
  • purple powder teeth whitening9K/yr
  • purple tooth powder5K/yr
  • purple whitening powder4K/yr
  • whyte teeth whitening powder9K/yr
  • simply purple teeth whitening powder2K/yr
  • whynter than white teeth powder2K/yr
  • whyte teeth whitening2K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Teeth Whitening Powder

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Tooth Brightening”
19%of negative reviews mention “Functionality-Overall”
0.3%of orders come back
“does not work as suggested”
A buyer, on “Functionality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Purple Teeth Whitening Powder questions

Answered from the same tracked data.