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46

purple ribbon 1 1/2 inch

Skip it

A small market ($22K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 46Conversion 96Competition 60Returns 66Price range 15Avg price 23Brand share 70Review moat 52Quality gap 18

Conversion

Incredible13.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Returns

Good2.4%

return rate — above 5% kills the launch gate

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,400.68

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+16.5%

90-day search growth — must beat 0% to launch

Avg price

Bad$8.33

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad$4.93–$16.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$22K

$22K/yr · 20K searches

According to Flapen's Amazon United States niche tracking, purple ribbon 1 1/2 inch is a $22K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Feb–May. Verdict: Skip it — 46/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

purple ribbon 1 1/2 inch market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$17K–$21K
units × avg price
Conversion rate
13.3%
Avg BSR
#35
Page quality
0%
Prime
100%
Sponsored
90%
Out of stock
7.2%
Avg brand age
34 months
Avg seller age
271 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

22

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

32%

  • NESCCI21%
  • Mauproy17%
  • CLUEWR11%
  • Jutieuo8%
  • ATRBB7%
  • Nsilu6%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +16.5% search growth over the last 90 days.
1K750Spike '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb, May · busiest ÷ quietest = 3.7×

Top purple ribbon 1 1/2 inch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$8728%$2K12%$3K16%$3K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about purple ribbon 1 1/2 inch

What buyers praise and complain about, mined from review topics.

What buyers love

Color40%

“Beautiful color”

Quality-Overall27%

“great quality ribbon”

Value For Money10%

“Much cheaper then stores”

Embellishment/Embroidery Quality6%

“Its a beautiful ribbon that my Wedding flowers were wrapped in”

Advertised Vs Actual Product5%

“got what I ordered”

Strength3%

“it was sturdy for the bows to look stunning”

Soft Feel2%

“Beautiful and soft ribbon”

Shape/Style2%

“This ribbon helped me achieve the look that I had in mind”

Size-Overall2%

“The width and length are just right, and its easy to work with”

Material Quality1%

“Love the material and its durable”

What buyers complain about

Quality-Overall90%

“Horrible quality, ribbon kept shredding”

Thickness10%

“Light purple ribbon thin and easily freys”

Top return reasons

Color42%
Size-Overall16%
Value For Money9%
Quality-Overall6%
Thin5%
Advertised Vs Actual Product5%
Material Quality4%
Display Colors3%
Thickness2%
Functionality-Overall2%

Common questions

Is purple ribbon 1 1/2 inch profitable to sell on Amazon United States?
The niche generates $22K/yr across 31 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +16.5%. Flapen's verdict: Skip it (46/100).
How competitive is the purple ribbon 1 1/2 inch niche?
20 brands and 22 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in purple ribbon 1 1/2 inch?
Top complaints mined from reviews: Quality-Overall, Thickness. The return rate is 2.4%.
When does demand for purple ribbon 1 1/2 inch peak?
Demand peaks in Feb–May; the busiest month runs 3.7× the quietest.
What does it cost to enter the purple ribbon 1 1/2 inch niche?
Listings span $4.93–$16.80; the average listing price is $8.33 (sweet spot $15–$100). The average incumbent carries 1,401 reviews — the moat a new listing must climb.