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Purple Ribbon 1 1/2 Inch

Fail

Shoppers spend an estimated $22K a year here, so Purple Ribbon 1 1/2 Inch is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$22K/yr20K searches / yr
90-day growth
+16.5%search demand this quarter
Competition
49%top-5 click share · 20 brands · 22 sellers

Flapen Score

Purple Ribbon 1 1/2 Inch against its category

The dotted line is the Health & Household average. Past it, Purple Ribbon 1 1/2 Inch is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Ribbon 1 1/2 Inch market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Ribbon 1 1/2 Inch 20K times last year and spent an estimated $22K. The top 5 brands take 63% of clicks. Demand peaks in Feb–May. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
+16.5%
Conversion, latest week
13.3%
Market size, estimated
$22Ka year
Peak month
May3.7× the quietest month
Top search term
purple ribbon 1 1/2 inch17K searches a year

02 · Price

A sale here is worth $8.33.

Listings sell for $8.33 on average, from $4.93 to $16.80. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $8.33 that is $0 to $833 a year per listing.

Average price
$8.33under the $15 to $100 sweet spot
Price range
$4.93–$16.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$833
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #35 within Gift Wrap Ribbons. It carries 1,401 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#35in Gift Wrap Ribbons
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
1,401per listing
Listings tracked
31

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Purple Ribbon 1 1/2 Inch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

22

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

32%

  • Brand 121%
  • Brand 217%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Purple Ribbon 1 1/2 Inch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb, May · busiest ÷ quietest = 3.7×

Reviews and returns

What reviews say buyers love and hate about Purple Ribbon 1 1/2 Inch

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Color”
90%of negative reviews mention “Quality-Overall”
2.4%of orders come back
“Horrible quality, ribbon kept shredding”
A buyer, on “Quality-Overall”90% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Purple Ribbon 1 1/2 Inch questions

Answered from the same tracked data.