Purple Ribbon

Shoppers searched for this 381K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $240K a year.

Searches, last 12 months

381K

Growth, 90 days vs prior 90

+6.8%

Conversion, latest week

8.5%

Market size, estimated

$240Ka year

Peak month

May2.0× the quietest month

Top search term

purple ribbon281K searches a year

Listings sell for $7.41 on average, from $4.00 to $13.73. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $7.41 that is $2K to $4K a year per listing.

Average price

$7.41under the $15 to $100 sweet spot

Price range

$4.00–$13.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

2.5%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #74 within Gift Wrap Ribbons. It carries 1,489 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#74in Gift Wrap Ribbons

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

1,489per listing

Listings tracked

40

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months