Purple Plates

Shoppers searched for this 511K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $434K a year.

Searches, last 12 months

511K

Growth, 90 days vs prior 90

+6.1%

Conversion, latest week

3.4%

Market size, estimated

$434Ka year

Peak month

May2.5× the quietest month

Top search term

purple plates128K searches a year

Listings sell for $24.76 on average, from $7.72 to $71.88. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $24.76 that is $2K to $6K a year per listing.

Average price

$24.76inside the $15 to $100 sweet spot

Price range

$7.72–$71.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

2.2%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #565 within Disposable Plates, Bowls & Cutlery. It carries 1,020 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

3.1%

Average rank

#565in Disposable Plates, Bowls & Cutlery

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

1,020per listing

Listings tracked

123

36 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

36

Successful launches

9Amazon's first-year sales bar

Average brand age

31 months