Purple Napkins

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $192K a year.

Searches, last 12 months

224K

Growth, 90 days vs prior 90

+11.7%

Conversion, latest week

6.3%

Market size, estimated

$192Ka year

Peak month

May4.4× the quietest month

Top search term

purple napkins88K searches a year

Listings sell for $13.56 on average, from $4.66 to $51.60. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $13.56 that is $1K to $3K a year per listing.

Average price

$13.56under the $15 to $100 sweet spot

Price range

$4.66–$51.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

4.0%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #341 within Disposable Napkins. It carries 1,084 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

99%

Out of stock, average day

4.5%

Average rank

#341in Disposable Napkins

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

1,084per listing

Listings tracked

104

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months