Purple Mouthwash

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.

Searches, last 12 months

105K

Growth, 90 days vs prior 90

>1,000%

Conversion, latest week

8.2%

Market size, estimated

$149Ka year

Peak month

July8.6× the quietest month

Top search term

purple mouthwash71K searches a year

Listings sell for $17.30 on average, from $14.80 to $20.02. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,000 to 2,500 of them. At $17.30 that is $35K to $43K a year per listing.

Average price

$17.30inside the $15 to $100 sweet spot

Price range

$14.80–$20.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

2,000–2,500

Revenue per listing a year

$35K–$43K

Returns

0.0%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 35.2% of listings are out of stock. The average listing ranks #796 within Mouthwash. It carries 215 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

75%

Out of stock, average day

35.2%

Average rank

#796in Mouthwash

Average rating

3.97 starsAmazon United States average 4.42 stars

Average reviews

215per listing

Listings tracked

4

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

32 months