Purple Lighter

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months

34K

Growth, 90 days vs prior 90

-35.7%

Conversion, latest week

6.4%

Market size, estimated

$75Ka year

Peak month

April1.9× the quietest month

Top search term

50 pack lighters9K searches a year

Listings sell for $34.00 on average, from $8.27 to $69.95. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $34.00 that is $0 to $3K a year per listing.

Average price

$34.00inside the $15 to $100 sweet spot

Price range

$8.27–$69.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

0.0%of orders · Amazon United States median 2.1%

36% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #223 within Lighters & Matches. It carries 1,742 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

36%

Prime listings

50%

Out of stock, average day

5.9%

Average rank

#223in Lighters & Matches

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

1,742per listing

Listings tracked

14

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

56 months