purple lighter
Skip itSoft demand (-35.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$34.00avg listing price — sweet spot $15–$100
Price range
Great$8.27–$69.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,741.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad$75K$75K/yr · 34K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-35.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, purple lighter is a $75K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Apr. Verdict: Skip it — 41/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
purple lighter market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $51K–$68K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #223
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 36%
- Out of stock
- 5.9%
- Avg brand age
- 56 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
72
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
2%
- BIC52%
- Bere Vino27%
- CUE II9%
- Solar Lite4%
- Thrive-Marketplace4%
- Clipper3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — -35.7% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 1.9×
Top purple lighter search terms
- 50 pack lighters9K/yr
- 50 pack bic lighters6K/yr
- lighters 50 pack5K/yr
- lighters bulk 100 pack4K/yr
- bic lighter 50 pack4K/yr
- 50 lighters3K/yr
- 50 bic lighters4K/yr
Top purple lighter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lot Classic Disposable Lighter Soft Flame Kitchen Lighter - Newly Improve Quality Upgraded Perfect Strike Every Time - Lighters in Assorted Colors Pocket Style - Pack of 50
Bere Vino$8.274.2★1,520 rev
BIC Classic Lighters Pocket Lighter Style Fashion Assorted Colors 50 Count Tray Disposable Lighters
BIC$52.404.6★4,458 rev
BIC Classic Lighter Assorted Colors 50-Count Tray Up to 2x the Lights (Assortment of Colors May Vary)
BIC$53.544.7★6,506 rev
CUE II Classic Lighters Assorted Colors Regular Size Long Lasting 50-Count Tray
CUE II$8.804.2★1,851 rev
BIC Pocket Lighter Special Edition Favorites Collection Assorted Unique Lighter Designs 50 Count Tray of Lighters
BIC$62.374.7★1,639 rev
Newest
by launch date
Eagle 50 Count Disposable Lighters Assorted Color Utility Pack with Display Tray Transparent Body for Home BBQ Camping Candles & Emergency Kit
Eagle Dist$11.614 rev
BIC Maxi Pocket Lighters Safe and Reliable Long-Lasting Pocket Lighters for Everyday Use All-Black 8-Pack
BIC$16.34897 rev
Lot Classic Disposable Lighter Soft Flame Kitchen Lighter - Newly Improve Quality Upgraded Perfect Strike Every Time - Lighters in Assorted Colors Pocket Style - Pack of 50
Bere Vino$8.271,520 rev
BIC Maxi Pocket Lighter Special Edition Series Black 50 Count Tray of Lighters
BIC$69.95144 rev
Thrive-Marketplace Lot Classic Disposable Lighter Soft Flame Kitchen Lighter - Newly Improve Quality Upgraded Perfect Strike Every Time - Lighters in Assorted Colors Pocket Style - Pack of 50
Thrive-Marketplace$9.54301 rev
Trending
90-day click momentumEagle 50 Count Disposable Lighters Assorted Color Utility Pack with Display Tray Transparent Body for Home BBQ Camping Candles & Emergency Kit
Eagle Dist$11.613.8★
BIC Maxi Pocket Lighters Safe and Reliable Long-Lasting Pocket Lighters for Everyday Use All-Black 8-Pack
BIC$16.344.6★
Clipper Classic Large Reusable Lighter 48 Pack Zig-Zag Design
Clipper$33.894.8★
Lot Classic Disposable Lighter Soft Flame Kitchen Lighter - Newly Improve Quality Upgraded Perfect Strike Every Time - Lighters in Assorted Colors Pocket Style - Pack of 50
Bere Vino$8.274.2★
BIC Classic Lighter Assorted Colors 50-Count Tray Up to 2x the Lights (Assortment of Colors May Vary)
BIC$53.544.7★
What buyers say about purple lighter
What buyers praise and complain about, mined from review topics.What buyers love
“Best value”
“Excellent product”
“As advertised”
“The color is so pretty”
“Super lightweight and easy to use”
“Ease of use”
“The best part these are good quality and durable”
“The lighters work well”
“theyve got tons of cool designs”
“It lights up”
What buyers complain about
“Not the best quality control”
“Breaks easily”
“Expensive”
“only half work”
“Not all black”
“smaller than I imagined”
“many fires”
“Not even a single piece works”
“Flint part gets jammed”
“difficult to use”
Top return reasons
Common questions
- Is purple lighter profitable to sell on Amazon United States?
- The niche generates $75K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -35.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the purple lighter niche?
- 7 brands and 72 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in purple lighter?
- Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 0.0%.
- When does demand for purple lighter peak?
- Demand peaks in Apr; the busiest month runs 1.9× the quietest.
- What does it cost to enter the purple lighter niche?
- Listings span $8.27–$69.95; the average listing price is $34.00 (sweet spot $15–$100). The average incumbent carries 1,742 reviews — the moat a new listing must climb.