Purple Heating Pad

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months

31K

Growth, 90 days vs prior 90

-32.2%

Conversion, latest week

3.7%

Market size, estimated

$28Ka year

Top search term

purple heating pad21K searches a year

Listings sell for $24.66 on average, from $14.96 to $40.78. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $24.66 that is $0 to $2K a year per listing.

Average price

$24.66inside the $15 to $100 sweet spot

Price range

$14.96–$40.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.9%of orders · Amazon United States median 2.1%

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #171 within Hot & Cold Therapies. It carries 6,512 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

100%

Out of stock, average day

11.7%

Average rank

#171in Hot & Cold Therapies

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

6,512per listing

Listings tracked

21

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

5Amazon's first-year sales bar

Average brand age

30 months