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Purple Gift Bag

Maybe

The top 5 products take only 22% of clicks. But the products selling today already average 4.7★, so Purple Gift Bag is a Maybe.

Flapen Score
60
60 / 100
Top 11% of 14,768 Health & Household niches · +11 vs the category median of 49
Market size
$433K/yr526K searches / yr
90-day growth
+4.7%search demand this quarter
Competition
22%top-5 click share · 60 brands · 72 sellers

Flapen Score

Purple Gift Bag against its category

The dotted line is the Health & Household average. Past it, Purple Gift Bag is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Gift Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Gift Bag 526K times last year and spent an estimated $433K. The top 5 brands take 43% of clicks. Demand peaks in May. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 526K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $433K a year.

Searches, last 12 months
526K
Growth, 90 days vs prior 90
+4.7%
Conversion, latest week
5.0%
Market size, estimated
$433Ka year
Peak month
May1.7× the quietest month
Top search term
purple gift bags131K searches a year

02 · Price

A sale here is worth $16.60.

Listings sell for $16.60 on average, from $4.13 to $70.01. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $16.60 that is $4K to $8K a year per listing.

Average price
$16.60inside the $15 to $100 sweet spot
Price range
$4.13–$70.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #452 within Gift Bags. It carries 1,691 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
3.8%
Average rank
#452in Gift Bags
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
1,691per listing
Listings tracked
90

04 · Newcomers

4 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
4Amazon's first-year sales bar
Average brand age
30 months

Products

Top Purple Gift Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

60 falling

Sellers

72

Top-5 brand share

43%

Top 20: 73%

Top-5 click share

22%

Top 20: 50%

Open market

53%

  • Brand 116%
  • Brand 211%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Purple Gift Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.7×

Search terms

Top Purple Gift Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple gift bags131K/yr
  • purple tote bag81K/yr
  • purple gift bag60K/yr
  • purple bags30K/yr
  • purple tote26K/yr
  • small purple gift bags20K/yr
  • lavender gift bags15K/yr
  • purple canvas tote bag12K/yr
  • purple work bag11K/yr
  • purple birthday bag11K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Gift Bag

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
3.1%of orders come back
“Too small”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Purple Gift Bag questions

Answered from the same tracked data.