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Purple Cups

Maybe

The top 5 brands take only 34% of clicks. But shoppers spend an estimated $53K a year here, so Purple Cups is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$53K/yr91K searches / yr
90-day growth
+10.4%search demand this quarter
Competition
28%top-5 click share · 63 brands · 169 sellers

Flapen Score

Purple Cups against its category

The dotted line is the Health & Household average. Past it, Purple Cups is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Cups market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Cups 91K times last year and spent an estimated $53K. The top 5 brands take 34% of clicks. Demand peaks in May. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
+10.4%
Conversion, latest week
3.0%
Market size, estimated
$53Ka year
Peak month
May1.7× the quietest month
Top search term
purple cups54K searches a year

02 · Price

A sale here is worth $19.03.

Listings sell for $19.03 on average, from $7.70 to $37.49. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $19.03 that is $0 to $2K a year per listing.

Average price
$19.03inside the $15 to $100 sweet spot
Price range
$7.70–$37.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #498 within Disposable Drinkware. It carries 9,460 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
99%
Out of stock, average day
6.8%
Average rank
#498in Disposable Drinkware
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
9,460per listing
Listings tracked
74

04 · Newcomers

5 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
5Amazon's first-year sales bar
Average brand age
29 months

Products

Top Purple Cups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

63 rising

Sellers

169

Top-5 brand share

34%

Top 20: 68%

Top-5 click share

28%

Top 20: 59%

Open market

62%

  • Brand 113%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Purple Cups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.7×

Search terms

Top Purple Cups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple cups54K/yr
  • purple coffee tumbler20K/yr
  • purple travel mug10K/yr
  • lavender cup4K/yr
  • purple tumblers with lid and straw3K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Cups

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Color”
15%of negative reviews mention “Leak-Proof”
1.2%of orders come back
“The cups leak”
A buyer, on “Leak-Proof”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Purple Cups questions

Answered from the same tracked data.