purple cups
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but a small market ($53K/yr) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$19.03avg listing price — sweet spot $15–$100
Price range
Great$7.70–$37.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,459.73avg incumbent reviews — the moat a new listing must climb
Market size
Bad$53K$53K/yr · 91K searches
According to Flapen's Amazon United States niche tracking, purple cups is a $53K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in May. Verdict: Worth a look — 55/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
purple cups market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $57K–$76K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #498
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 93%
- Out of stock
- 6.8%
- Avg brand age
- 29 months
- Avg seller age
- 142 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
63 rising
Sellers
169
Top-5 brand share
34%
Top 20: 68%
Top-5 click share
28%
Top 20: 59%
Open market
62%
- DecorRack13%
- LANLISA6%
- Amcrate5%
- Owala5%
- STANLEY5%
- Sabary4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.4% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.7×
Top purple cups search terms
- purple cups54K/yr
- purple coffee tumbler20K/yr
- purple travel mug10K/yr
- lavender cup4K/yr
- purple tumblers with lid and straw3K/yr
Top purple cups products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DecorRack Purple Plastic Cups 12 oz Disposable Cups Reusable Party Supplies (40 Count)
DecorRack$12.574.5★3,755 rev
Amcrate Disposable Cups Purple 18-Ounce Plastic Party Cups Strong and Sturdy for Wedding Christmas Halloween 50 Pack
Amcrate$18.734.7★1,918 rev
LANLISA 50 Lavender Plastic Cups 16 oz Disposable Cups Drinking Cups For Birthday Party Baby Shower Easter Mothers Day
LANLISA$14.454.7★251 rev
Sabary 100 Pack 12oz Plastic Cups Purple Graduation Heavy Duty Drinking Disposable Cups with Lines for Beverage Wedding Holiday Camping Barbecues Birthday Party Summer Outdoor Picnic
Sabary$18.474.6★238 rev
Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler Reusable Iced Coffee Cup Hot Coffee Travel Mug BPA Free 20 oz Purple/Pink (Crochet Queen)
Owala$26.764.6★13,705 rev
Newest
by launch date
Brolifon 50 Pack Plastic Cups 9oz Transparent Purple Plastic Cups Fancy Disposable Cocktail Cup Stemless Wine Glasses for Party Wedding Thanksgiving Christmas Graduation
Brolifon$12.8116 rev
LANLISA 50 Lavender Plastic Cups 16 oz Disposable Cups Drinking Cups For Birthday Party Baby Shower Easter Mothers Day
LANLISA$14.45251 rev
YETI Rambler 20 oz Tumbler Stainless Steel Vacuum Insulated with MagSlider Lid Cherry Blossom
YETI$30.91146,576 rev
Insulated Coffee Tumbler 12 oz Stainless Steel Coffee Mug with Lids Travel Coffee Mug Leak Proof Double Wall Vacuum Insulated Reusable Coffee Cup Keep Drinks Hot and Cold (Lavender 12 Ounces)
XKELFX$9.73795 rev
Stanley IceFlow 2.0 Flip Straw Tumbler with Handle 30 oz | Twist On Lid and Flip Up Straw | Leak Resistant Water Bottle | Insulated Stainless Steel | BPA-Free | Lilac
STANLEY$31.4263,780 rev
Trending
90-day click momentumBrolifon 50 Pack Plastic Cups 9oz Transparent Purple Plastic Cups Fancy Disposable Cocktail Cup Stemless Wine Glasses for Party Wedding Thanksgiving Christmas Graduation
Brolifon$12.814.5★
Fedmut 50 Pack 8 Oz Disposable Coffee Paper Cups Drinking Cups Hot Beverage Paper Cups Party Cups Disposable Cups Ideal for Hot Water Juice(Purple)
Fedmut$9.874.6★
YETI Rambler 20 oz Tumbler Stainless Steel Vacuum Insulated with MagSlider Lid Cherry Blossom
YETI$30.914.8★
Stanley IceFlow 2.0 Flip Straw Tumbler with Handle 30 oz | Twist On Lid and Flip Up Straw | Leak Resistant Water Bottle | Insulated Stainless Steel | BPA-Free | Lilac
STANLEY$31.424.7★
LANLISA 50 Lavender Plastic Cups 16 oz Disposable Cups Drinking Cups For Birthday Party Baby Shower Easter Mothers Day
LANLISA$14.454.7★
What buyers say about purple cups
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful Colors”
“Keeps water cold all day”
“As good as name brand”
“Good size”
“It is leak proof”
“Good deal”
“Awesome gift”
“Works as advertised”
“Sturdy product”
“This cup is very durable”
What buyers complain about
“The cups leak”
“not very durable”
“it lost color”
“It's not large enough”
“Bad quality”
“Doesn't keep hot”
“Unable to use”
“Doesn't keep coffee hot”
“Total waste of money”
“Misleading”
Top return reasons
Common questions
- Is purple cups profitable to sell on Amazon United States?
- The niche generates $53K/yr across 74 tracked products. 5 of 20 products launched in the last 360 days are still selling. 90-day search growth is +10.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the purple cups niche?
- 63 brands and 169 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 34% of demand.
- What do buyers complain about in purple cups?
- Top complaints mined from reviews: Leak-Proof, Durability, Color. The return rate is 1.2%.
- When does demand for purple cups peak?
- Demand peaks in May; the busiest month runs 1.7× the quietest.
- What does it cost to enter the purple cups niche?
- Listings span $7.70–$37.49; the average listing price is $19.03 (sweet spot $15–$100). The average incumbent carries 9,460 reviews — the moat a new listing must climb.