Purple Cups
MaybeThe top 5 brands take only 34% of clicks. But shoppers spend an estimated $53K a year here, so Purple Cups is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $53K/yr91K searches / yr
- 90-day growth
- +10.4%search demand this quarter
- Competition
- 28%top-5 click share · 63 brands · 169 sellers
Flapen Score
Purple Cups against its category
The dotted line is the Health & Household average. Past it, Purple Cups is stronger. Inside it, weaker.
Market
The Purple Cups market on Amazon at a glance
Shoppers on Amazon United States searched for Purple Cups 91K times last year and spent an estimated $53K. The top 5 brands take 34% of clicks. Demand peaks in May. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- +10.4%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $53Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- purple cups54K searches a year
02 · Price
A sale here is worth $19.03.
Listings sell for $19.03 on average, from $7.70 to $37.49. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $19.03 that is $0 to $2K a year per listing.
- Average price
- $19.03inside the $15 to $100 sweet spot
- Price range
- $7.70–$37.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #498 within Disposable Drinkware. It carries 9,460 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 99%
- Out of stock, average day
- 6.8%
- Average rank
- #498in Disposable Drinkware
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 9,460per listing
- Listings tracked
- 74
04 · Newcomers
5 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 20
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Purple Cups products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
63 rising
Sellers
169
Top-5 brand share
34%
Top 20: 68%
Top-5 click share
28%
Top 20: 59%
Open market
62%
- Brand 113%
- Brand 26%
- Brand 35%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
Purple Cups search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.7×
Search terms
Top Purple Cups search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- purple cups54K/yr
- purple coffee tumbler20K/yr
- purple travel mug10K/yr
- lavender cup4K/yr
- purple tumblers with lid and straw3K/yr
Reviews and returns
What reviews say buyers love and hate about Purple Cups
We read the reviews and the return reasons for every product selling here.
“The cups leak”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Purple Cups questions
Answered from the same tracked data.









