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Purple Crinkle Paper Filler

Fail

Shoppers spend an estimated $33K a year here, so Purple Crinkle Paper Filler is a Fail.

Flapen Score
38
38 / 100
Ranks 13,006 of 14,768 Health & Household niches · −11 vs the category median of 49
Market size
$33K/yr22K searches / yr
90-day growth
+11.4%search demand this quarter
Competition
80%top-5 click share · 8 brands · 11 sellers

Flapen Score

Purple Crinkle Paper Filler against its category

The dotted line is the Health & Household average. Past it, Purple Crinkle Paper Filler is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Crinkle Paper Filler market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Crinkle Paper Filler 22K times last year and spent an estimated $33K. The top 5 brands take 92% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
+11.4%
Conversion, latest week
13.3%
Market size, estimated
$33Ka year
Top search term
purple crinkle paper filler8K searches a year

02 · Price

A sale here is worth $11.12.

Listings sell for $11.12 on average, from $5.87 to $22.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $11.12 that is $1K to $3K a year per listing.

Average price
$11.12under the $15 to $100 sweet spot
Price range
$5.87–$22.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #18 within Gift Wrap Crinkle & Filler Paper. It carries 837 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#18in Gift Wrap Crinkle & Filler Paper
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
837per listing
Listings tracked
12

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Purple Crinkle Paper Filler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

11

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

4%

  • Brand 137%
  • Brand 218%
  • Brand 314%
  • Brand 413%
  • Brand 510%
  • Brand 64%
  • Open — no brand owns it (2 brands, 4%)

Demand

Purple Crinkle Paper Filler search demand

Weekly searches over the year. Pick a range.

500300May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Purple Crinkle Paper Filler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple crinkle paper filler8K/yr
  • purple shredded paper for gift baskets3K/yr
  • purple crinkle paper3K/yr
  • purple shredded paper2K/yr
  • purple basket filler3K/yr
  • purple shredded paper filler3K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Crinkle Paper Filler

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Color”
67%of negative reviews mention “Color”
2.1%of orders come back
“Purple is not the color shown its more of a lilac”
A buyer, on “Color”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Purple Crinkle Paper Filler questions

Answered from the same tracked data.