purple crinkle paper filler
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good836.83avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.87–$22.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.12avg listing price — sweet spot $15–$100
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad$33K$33K/yr · 22K searches
According to Flapen's Amazon United States niche tracking, purple crinkle paper filler is a $33K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 38/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
purple crinkle paper filler market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $33K–$44K
- units × avg price
- Conversion rate
- 13.3%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 1.4%
- Avg brand age
- 25 months
- Avg seller age
- 314 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
11
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
4%
- Caleihd37%
- Corlcol18%
- Sukh14%
- Mefleet13%
- Wowxyz10%
- GoooodGift4%
- Open — no brand owns it (2 brands, 4%)
Demand
Weekly Amazon search volume, last 9 weeks — +11.4% search growth over the last 90 days.Top purple crinkle paper filler search terms
- purple crinkle paper filler8K/yr
- purple shredded paper for gift baskets3K/yr
- purple crinkle paper3K/yr
- purple shredded paper2K/yr
- purple basket filler3K/yr
- purple shredded paper filler3K/yr
Top purple crinkle paper filler products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Caleihd Crinkle Cut Paper Grass Cushion Paper Streamer for Christmas Wedding Birthday Bridesmaid Engagement Craft Gift Boxes Bags Filler Decoration 4.5oz Purple
Caleihd$7.844.6★2,929 rev
Sukh Purple Crinkle Paper Filler - Shredded Paper Gift Basket & Box Wrap
Sukh$5.874.7★1,558 rev
Mefleet 1/2 LB Crinkle Cut Paper Shred Filler 8 oz Purple Crinkle Shredded Paper for Gift Box - Gift Basket Bag Filler - Grass Cushion Stuffing for Easter Mothers day Holiday Packaging Wrapping
Mefleet$8.814.7★754 rev
Wowxyz 1 LB Crinkle Cut Paper Shred Purple Crinkle Shredded Paper for Gift Baskets - Gift Box Bag Filler - Confetti Stuffing for Birthday Holiday Present Packaging Wrapping
Wowxyz$14.514.7★647 rev
Corlcol 2LB Crinkle Paper Shred Filler for Bag Gift Box Basket Shredded Stuffing Decorations on Halloween (Purple)
Corlcol$22.474.7★492 rev
Newest
by launch date
Corlcol 200g(7oz) Crinkle Paper Shredded Filler for Gift Baskets Gift Box Paper Shreds Decoration for Birthday Weddings Halloween Christmas (Dark Purple)
Corlcol$7.90580 rev
Ottwlli Ottwlli150Gram Purple & Gold Color Crinkle cut paper shred Filler Gift Box Filling Easter Grass for Wedding Birthday Anniversary Valentine Christmas Gift Box Filler
Ottwlli$9.1559 rev
Mefleet 1 LB Crinkle Cut Paper Shred Filler Purple Crinkle Shredded Paper for Gift Box - Gift Basket Bag Filler - Grass Cushion Stuffing for Christmas Holiday Packaging Wrapping
Mefleet$14.58566 rev
Mefleet 1/2 LB Crinkle Cut Paper Shred Filler 8 oz Purple Crinkle Shredded Paper for Gift Box - Gift Basket Bag Filler - Grass Cushion Stuffing for Easter Mothers day Holiday Packaging Wrapping
Mefleet$8.81754 rev
Wowxyz 1 LB Crinkle Cut Paper Shred Purple Crinkle Shredded Paper for Gift Baskets - Gift Box Bag Filler - Confetti Stuffing for Birthday Holiday Present Packaging Wrapping
Wowxyz$14.51647 rev
Trending
90-day click momentumMefleet 1 LB Crinkle Cut Paper Shred Filler Purple Crinkle Shredded Paper for Gift Box - Gift Basket Bag Filler - Grass Cushion Stuffing for Christmas Holiday Packaging Wrapping
Mefleet$14.584.8★
Corlcol 1LB Crinkle Cut Paper Shred Filler for Gift Box Bag and Basket on Holidays (Light Purple)
Corlcol$14.724.8★
Caleihd Crinkle Cut Paper Grass Cushion Paper Streamer for Christmas Wedding Birthday Bridesmaid Engagement Craft Gift Boxes Bags Filler Decoration 4.5oz Purple
Caleihd$7.844.6★
Ottwlli Ottwlli150Gram Purple & Gold Color Crinkle cut paper shred Filler Gift Box Filling Easter Grass for Wedding Birthday Anniversary Valentine Christmas Gift Box Filler
Ottwlli$9.154.7★
GoooodGift - 3 oz - Purple - Crinkle Cut Paper Shred Filler for Gift Wrapping Gift Box Stuffing Birthdays Basket Filling Mothers Day Christmas
GoooodGift$6.124.7★
What buyers say about purple crinkle paper filler
What buyers praise and complain about, mined from review topics.What buyers love
“The purple color is vibrant”
“As stated in description”
“Good quality”
“Great price”
“Beautiful and Perfect for Gift Boxes”
“Its lightweight, easy to use, and made my gift box look much more thoughtful and polished”
“The color is beautiful with no smells”
“easy to use”
“TONS of it that will last me forever”
“This crinkle paper is exactly as described”
What buyers complain about
“Purple is not the color shown its more of a lilac”
“Kind of expensive”
Top return reasons
Common questions
- Is purple crinkle paper filler profitable to sell on Amazon United States?
- The niche generates $33K/yr across 12 tracked products. 90-day search growth is +11.4%. Flapen's verdict: Skip it (38/100).
- How competitive is the purple crinkle paper filler niche?
- 8 brands and 11 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in purple crinkle paper filler?
- Top complaints mined from reviews: Color, Value For Money. The return rate is 2.1%.
- What does it cost to enter the purple crinkle paper filler niche?
- Listings span $5.87–$22.47; the average listing price is $11.12 (sweet spot $15–$100). The average incumbent carries 837 reviews — the moat a new listing must climb.