Is purex free and clear laundry detergent liquid profitable to sell on Amazon United States?

The niche generates $53K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Skip it (36/100).

How competitive is the purex free and clear laundry detergent liquid niche?

5 brands and 120 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in purex free and clear laundry detergent liquid?

Top complaints mined from reviews: Smell, Leak-Proof, Allergies. The return rate is 0.2%.

When does demand for purex free and clear laundry detergent liquid peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the purex free and clear laundry detergent liquid niche?

Listings span $7.03–$61.65; the average listing price is $17.82 (sweet spot $15–$100). The average incumbent carries 15,761 reviews — the moat a new listing must climb.

purex free and clear laundry detergent liquid

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Price range

Great$7.03–$61.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.82

avg listing price — sweet spot $15–$100

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Competition

Bad74%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.2%

90-day search growth — must beat 0% to launch

Review moat

Bad15,760.85

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$53K

$53K/yr · 47K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, purex free and clear laundry detergent liquid is a $53K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

purex free and clear laundry detergent liquid market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $53K–$71K; units × avg price
Conversion rate: 6.3%
Avg BSR: #574
Page quality: 0%
Prime: 54%
Sponsored: 62%
Out of stock: 0.9%
Avg brand age: 71 months
Avg seller age: 139 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

120

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Purex74%
Arm & Hammer14%
Amazon Basics8%
Tide3%
all2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top purex free and clear laundry detergent liquid search terms

purex free and clear laundry detergent liquid21K/yr -21.2%5.6% conv.
purex baby laundry detergent9K/yr -3.4%7.6% conv.
purex free and clear5K/yr +8.5%3.5% conv.
purex baby3K/yr -7.6%8.2% conv.
purex laundry detergent free and clear2K/yr +10.4%5.1% conv.
purex free and clear laundry detergent2K/yr +13.4%3.3% conv.
purex baby detergent2K/yr -12.7%3.9% conv.
baby purex1K/yr -17.5%10.8% conv.

All search terms

Top purex free and clear laundry detergent liquid products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Purex Baby Soft Liquid Laundry Detergent Ultra Concentrated 82.5 fl oz 165 Loads Hypoallergenic Dye Free Gentle on Skin

Purex$13.074.6★1,982 rev

Purex Free and Clear Liquid Detergent for Sensitive Skin 4.43 Liters (Packaging May Vary)

Purex$23.694.7★1,089 rev

Purex Liquid Laundry Detergent 57 Loads Free & Clear Unscented 75 Fl Oz

Purex$7.034.6★477 rev

Amazon Basics Concentrated Liquid Laundry Detergent Hypoallergenic Free of Perfumes & Clear of Dyes High Efficiency 110 Loads 82.5 Fl Oz (Previously Solimo)

Amazon Basics$8.034.5★7,588 rev

ARM & HAMMER Sensitive Skin Free & Clear Liquid Laundry Detergent 105 fl oz 105 Loads

Arm & Hammer$8.444.7★62,133 rev

Newest

by launch date

Purex 2582205 Purex Baby Soft Hypoallergenic Liquid Laundry Detergent 4.23L 105 Loads Blue

Purex$21.392,604 rev

8mo ago

Purex Liquid Laundry Detergent Free & Clear 66 Fluid Ounces 57 Loads

Purex$15.962 rev

10mo ago

ARM & HAMMER Sensitive Skin Free Clear 170 Loads Liquid Laundry Detergent 170 Fl oz

Arm & Hammer$13.5362,133 rev

1y ago

Purex Free and Clear Liquid Detergent for Sensitive Skin 4.43 Liters (Packaging May Vary)

Purex$23.691,089 rev

2y ago

Purex Baby Soft Liquid Laundry Detergent Ultra Concentrated 82.5 fl oz 165 Loads Hypoallergenic Dye Free Gentle on Skin

Purex$13.071,982 rev

2y ago

What buyers say about purex free and clear laundry detergent liquid

What buyers praise and complain about, mined from review topics.

What buyers love

Smell18%

“Good smell”

Ease Of Cleaning13%

“Good cleaning”

Value For Money11%

“Very affordable”

Quality-Overall8%

“I love the quality very easy to use”

Cleansing7%

“Clean and Fresh”

Sensitivity-Overall7%

“Great for Sensitive Skin”

Allergies5%

“Non-irritating”

Washability4%

“Wash clean”

Advertised Vs Actual Product2%

“As described”

Efficiency2%

“Maybe it's just as effective as other brands”

What buyers complain about

Smell21%

“Smells like fish”

Leak-Proof20%

“leaking”

Allergies7%

“due to allergic reactions”

Value For Money3%

“Price is to high”

Ease Of Cleaning3%

“This did not get my clothes clean”

Dilute/Watery2%

“It was very Watery”

Quality-Overall2%

“Products not good quality”

Sensitivity-Overall2%

“this isnt for sensitive noses”

Ease Of Use2%

“It's not user friendly”

Size-Overall1%

“Very small lid measurerer”

Top return reasons

Leak-Proof71%

Smell12%

Value For Money4%

Size-Overall3%

Advertised Vs Actual Product2%

Moist/Dry1%

Ease Of Cleaning1%

Contamination1%

Ingredients-Overall1%

Functionality-Overall0%

Common questions

Is purex free and clear laundry detergent liquid profitable to sell on Amazon United States?: The niche generates $53K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Skip it (36/100).
How competitive is the purex free and clear laundry detergent liquid niche?: 5 brands and 120 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in purex free and clear laundry detergent liquid?: Top complaints mined from reviews: Smell, Leak-Proof, Allergies. The return rate is 0.2%.
When does demand for purex free and clear laundry detergent liquid peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the purex free and clear laundry detergent liquid niche?: Listings span $7.03–$61.65; the average listing price is $17.82 (sweet spot $15–$100). The average incumbent carries 15,761 reviews — the moat a new listing must climb.