Purewick Male External Catheter

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $527K a year.

Searches, last 12 months

178K

Growth, 90 days vs prior 90

+20.3%

Conversion, latest week

2.5%

Market size, estimated

$527Ka year

Peak month

July2.6× the quietest month

Top search term

purewick male external catheter59K searches a year

Listings sell for $116.67 on average, from $9.99 to $477.24. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $116.67 that is $0 to $12K a year per listing.

Average price

$116.67above the $15 to $100 sweet spot

Price range

$9.99–$477.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$12K

Returns

2.1%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #414 within Incontinence & Ostomy. It carries 1,392 reviews at 3.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

81%

Out of stock, average day

15.6%

Average rank

#414in Incontinence & Ostomy

Average rating

3.56 starsAmazon United States average 4.42 stars

Average reviews

1,392per listing

Listings tracked

16

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

38 months