Purewick

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.6M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-5.1%

Conversion, latest week

3.2%

Market size, estimated

$12.6Ma year

Peak month

July1.3× the quietest month

Top search term

purewick female external catheter system with suction for women293K searches a year

Listings sell for $263.05 on average, from $49.58 to $334.26. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $263.05 that is $526K to $658K a year per listing.

Average price

$263.05above the $15 to $100 sweet spot

Price range

$49.58–$334.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,000–2,500

Revenue per listing a year

$526K–$658K

Returns

1.2%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #431 within Incontinence & Ostomy. It carries 48 reviews at 3.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

14.1%

Average rank

#431in Incontinence & Ostomy

Average rating

3.63 starsAmazon United States average 4.42 stars

Average reviews

48per listing

Listings tracked

6

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

49 months