Is Purewick profitable to sell on Amazon United States?

Flapen scores Purewick 49 out of 100 on Amazon United States, a Fail. Shoppers spend $12.6M a year across 6 tracked products. 6 of the 6 products launched in the last year cleared the first-year sales bar. Search demand grew -5.1% in the last 90 days.

How competitive is the Purewick niche on Amazon United States?

4 brands and 5 sellers compete in Purewick on Amazon United States. The top 5 Purewick products take 97% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Purewick?

Purewick buyers on Amazon United States complain most about Functionality-Overall, Value For Money, and Leak-Proof. An estimated 1.2% of orders come back.

When does demand for Purewick peak?

Search demand for Purewick on Amazon United States is steady all year. The busiest month runs 1.3× the quietest.

What does it cost to enter the Purewick niche?

Purewick sells for $263.05 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $49.58 to $334.26. The average product has 48 reviews, the count a new listing must catch up to.

Purewick

Fail

The top 5 brands take 100% of clicks, so Purewick is a Fail.

Filters Low Review Barrier Quality Gap High Price

Flapen Score: 49
49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size: $12.6M/yr1.5M searches / yr
90-day growth: -5.1%search demand this quarter
Competition: 97%top-5 click share · 4 brands · 5 sellers

Flapen Score

Purewick against its category

The dotted line is the Health & Household average. Past it, Purewick is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Purewick market on Amazon at a glance

Shoppers on Amazon United States searched for Purewick 1.5M times last year and spent an estimated $12.6M. All 4 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.6M a year.

Searches, last 12 months: 1.5M
Growth, 90 days vs prior 90: -5.1%
Conversion, latest week: 3.2%
Market size, estimated: $12.6Ma year
Peak month: July1.3× the quietest month
Top search term: purewick female external catheter system with suction for women293K searches a year

02 · Price

A sale here is worth $263.05.

Listings sell for $263.05 on average, from $49.58 to $334.26. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $263.05 that is $526K to $658K a year per listing.

Average price: $263.05above the $15 to $100 sweet spot
Price range: $49.58–$334.26
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 40K–50K
Units per listing a year: 2,000–2,500
Revenue per listing a year: $526K–$658K
Returns: 1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #431 within Incontinence & Ostomy. It carries 48 reviews at 3.63 stars, so a new listing needs social proof before a better product.

Sponsored listings: 67%
Prime listings: 100%
Out of stock, average day: 14.1%
Average rank: #431in Incontinence & Ostomy
Average rating: 3.63 starsAmazon United States average 4.42 stars
Average reviews: 48per listing
Listings tracked: 6

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months: 6
Successful launches: 6Amazon's first-year sales bar
Average brand age: 49 months

Products

Top Purewick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Brand 187%
Brand 25%
Brand 34%
Brand 43%
Open — no brand owns it (0%)

Demand

Purewick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Purewick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

purewick female external catheter system with suction for women293K/yr -11.1%1.3% conv.
purewick228K/yr -11.1%1.2% conv.
pure wick female external catheter196K/yr -7.2%1.1% conv.
purewick female external catheter150K/yr -8.4%1.0% conv.
pure wick system for women98K/yr -17.4%1.8% conv.
external catheter for women81K/yr -3.2%0.4% conv.
purwick external catheter for women66K/yr +4.8%1.0% conv.
female external catheter43K/yr +38.0%0.1% conv.
pure wick77K/yr -8.3%1.6% conv.
purewick system70K/yr -24.7%0.9% conv.