Purely White Deluxe

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.

Searches, last 12 months

83K

Growth, 90 days vs prior 90

-15.4%

Conversion, latest week

6.2%

Market size, estimated

$126Ka year

Peak month

August2.7× the quietest month

Top search term

ismile teeth whitening kit21K searches a year

Listings sell for $24.63 on average, from $17.04 to $29.80. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At $24.63 that is $18K to $25K a year per listing.

Average price

$24.63inside the $15 to $100 sweet spot

Price range

$17.04–$29.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

750–1,000

Revenue per listing a year

$18K–$25K

Returns

1.0%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #34 within Teeth Whitening. It carries 23,451 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

5.5%

Average rank

#34in Teeth Whitening

Average rating

4.07 starsAmazon United States average 4.42 stars

Average reviews

23,451per listing

Listings tracked

6

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months