Is purell hand sanitizer travel size profitable to sell on Amazon United States?

The niche generates $333K/yr across 30 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the purell hand sanitizer travel size niche?

9 brands and 192 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in purell hand sanitizer travel size?

Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.1%.

When does demand for purell hand sanitizer travel size peak?

Demand peaks in Jan–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the purell hand sanitizer travel size niche?

Listings span $4.10–$61.14; the average listing price is $20.21 (sweet spot $15–$100). The average incumbent carries 8,333 reviews — the moat a new listing must climb.

purell hand sanitizer travel size

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$20.21

avg listing price — sweet spot $15–$100

Price range

Great$4.10–$61.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Market size

Good$333K

$333K/yr · 338K searches

Growth

Okay+8.5%

90-day search growth — must beat 0% to launch

Review moat

Bad8,333.03

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, purell hand sanitizer travel size is a $333K/yr Amazon United States market (338K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

purell hand sanitizer travel size market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $303K–$404K; units × avg price
Conversion rate: 4.9%
Avg BSR: #54
Page quality: 0%
Prime: 97%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 43 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 flat

Sellers

192

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

46%

Top 20: 90%

Open market

Purell86%
Touchland3%
Germ-X3%
Frienda2%
AIERSA2%
X3 Clean1%
Open — no brand owns it (3 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 72 weeks — +8.5% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top purell hand sanitizer travel size search terms

purell hand sanitizer travel size92K/yr +11.8%6.8% conv.
hand sanitizer spray bulk47K/yr +13.3%0.4% conv.
purell travel size hand sanitizer13K/yr +111.8%6.0% conv.
purell travel size20K/yr -12.3%4.9% conv.
purell hand sanitizer travel15K/yr +45.4%5.1% conv.
mist hand sanitizer13K/yr +27.8%0.4% conv.
travel purell11K/yr +41.8%6.4% conv.
purell travel11K/yr +36.8%5.7% conv.
1 oz hand sanitizer12K/yr +29.5%2.6% conv.
flat hand sanitizer11K/yr -2.8%0.3% conv.

All search terms

Top purell hand sanitizer travel size products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Purell Advanced Hand Sanitizer Refreshing Gel Clean Scent 2 fl oz Travel Size Flip Cap Bottle (Pack of 6) 3155-04-EC

Purell$13.664.7★16,699 rev

PURELL SINGLES Advanced Hand Sanitizer Gel Fragrance Free 125 Count Single-Use Travel-Size Packets - 9620-12-125EC (Pack of 1)

Purell$13.934.8★17,991 rev

PURELL Advanced Hand Sanitizer Soothing Gel Fresh Scent 2 fl oz Travel Size Flip-Cap Bottle (Pack of 6) 3156-04-EC

Purell$16.544.8★2,428 rev

Purell Advanced Hand Sanitizer Variety Pack Naturals and Refreshing Gel 1 Fl Oz Travel Size Flip-Cap Bottle with Jelly Wrap Carrier (Pack of 8) - 3900-09-ECSC

Purell$16.164.8★12,036 rev

PURELL Advanced Hand Sanitizer Gel Infused with Essential Oils Scented Variety Pack 1 fl oz Travel Size Flip Cap Bottles (Box of 12 Bottles)- 3901-24-CMRMETRY

Purell$18.354.6★4,480 rev

Newest

by launch date

PURELL Hand Sanitizer Spray Infused with Essential Oils Scented Variety Pack 2 fl oz Travel-Size Bottle (Pack of 6) - 2026-04-ECMP

Purell$20.961,260 rev

8mo ago

Frienda 24 Pcs Mini Hand Sanitizer Spray Bulk with Keychain Scented Hydrating Hand Sanitizer Spray Travel Size 1 Fl. oz for Travel Backpack Thank You Gifts for Employee Nurse Teacher(Thank You 3)

Frienda$38.5341 rev

10mo ago

AIERSA Hand Sanitizer Spray Case Compatible with Touchland Silicone Hand Sanitizer Case Holder with Keychain for Touch Land Mist 1FL. OZ (Blush Beige)

AIERSA$5.94365 rev

1y ago

Purell Prime Defense Advanced Hand Sanitizer Fragrance Free Our Maximum Strength Formula 2 fl oz Travel-Size Pump Bottles (Pack of 6) - 3299-04-EC

Purell$14.90155 rev

2y ago

PURELL Advanced Hand Sanitizer Spray Unscented 2 fl oz Travel-Size Spray Bottle (Pack of 6) 2023-04-EC

Purell$20.881,260 rev

2y ago

What buyers say about purell hand sanitizer travel size

What buyers praise and complain about, mined from review topics.

What buyers love

Smell18%

“Clean fragrance”

Ease Of Use14%

“Ease of use”

Size-Overall10%

“I like the size”

Ease Of Cleaning10%

“Cleans great”

Quality-Overall7%

“The quality is consistent”

Portability6%

“Portable”

Value For Money5%

“worth the money”

Advertised Vs Actual Product4%

“Exactly what I wanted”

Cleansing2%

“They clean effectively without leaving behind any annoying soapy or sticky residue”

Moist/Dry2%

“are always moist”

What buyers complain about

Smell25%

“The scent however, is a bit overpowering”

Value For Money13%

“Not worth the price”

Size-Overall8%

“Too small”

Leak-Proof7%

“All leaked”

Moist/Dry6%

“The moisturizer is horrible”

Ease Of Use4%

“Difficult to pull out”

Advertised Vs Actual Product4%

“False Advertising”

Adhesion/Stickiness2%

“Still sticky”

Quality-Overall2%

“Not a very good variety”

Thickness1%

“its very thick”

Top return reasons

Size-Overall45%

Advertised Vs Actual Product15%

Value For Money10%

Smell9%

Color2%

Product Condition2%

Leak-Proof2%

Defective Material/Parts2%

Material Quality1%

Quality-Overall1%

Common questions

Is purell hand sanitizer travel size profitable to sell on Amazon United States?: The niche generates $333K/yr across 30 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the purell hand sanitizer travel size niche?: 9 brands and 192 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in purell hand sanitizer travel size?: Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.1%.
When does demand for purell hand sanitizer travel size peak?: Demand peaks in Jan–Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the purell hand sanitizer travel size niche?: Listings span $4.10–$61.14; the average listing price is $20.21 (sweet spot $15–$100). The average incumbent carries 8,333 reviews — the moat a new listing must climb.