pure stevia
Skip itSoft demand (-4.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.77avg listing price — sweet spot $15–$100
Price range
Good$4.70–$28.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay$143K$143K/yr · 144K searches
Review moat
Bad4,895.53avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pure stevia is a $143K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
pure stevia market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $118K–$148K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 84 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
586
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
16%
- Viccoky36%
- Pyure17%
- Micro Ingredients9%
- IN THE RAW9%
- 365 by Whole Foods Market7%
- NOW Foods5%
- Open — no brand owns it (6 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top pure stevia search terms
- pure stevia59K/yr
- pure stevia no additives40K/yr
- pure stevia extract16K/yr
- pure stevia powder11K/yr
- stevia pure9K/yr
- 100% stevia7K/yr
- 100 percent pure stevia2K/yr
- 100 pure stevia730/yr
Top pure stevia products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Viccoky Organic Stevia Powder 6oz (171g) Stevia Extract Powder Sugar-Free & 0 Calories Sugar Substitute Natural Sweetener
Viccoky$16.204.5★1,576 rev
Pyure Organic Stevia Extract Powder 100% Pure Stevia Leaf Extract No Fillers Sugar-Free Keto Paleo Diabetic Friendly Zero Calorie 300x Sweeter Than Sugar 1 000 Servings USDA Organic
Pyure$10.704.3★5,711 rev
Micro Ingredients Pure Organic Stevia Powder 8 Ounces 1418 Serving Highest Grade Green Leaf Extract Reb-A Reduced Bitter Aftertaste 0 Calorie Natural Sweetener Sugar Alternative Keto Friendly
Micro Ingredients$28.434.4★6,961 rev
Viccoky Organic Stevia Powder 3oz (86g) Pure Stevia Extract Powder Sugar-Free & 0 Calories No Additives Sugar Substitute Natural Sweetener
Viccoky$13.674.5★1,576 rev
Stevia In The Raw Organic Stevia Sweetener Packets 300 Ct
IN THE RAW$20.584.6★3,925 rev
Newest
by launch date
7 oz Pure Stevia Extract Powder Highly Concentrated Stevia Powder Sweetener Zero Calorie No Additives Natural Sugar Alternative for Drinks Baking & Desserts Includes Measuring Scoop
HJUOOKD$15.5453 rev
Viccoky Organic Stevia Powder 6oz (171g) Stevia Extract Powder Sugar-Free & 0 Calories Sugar Substitute Natural Sweetener
Viccoky$16.201,576 rev
Viccoky Organic Stevia Powder 3oz (86g) Pure Stevia Extract Powder Sugar-Free & 0 Calories No Additives Sugar Substitute Natural Sweetener
Viccoky$13.671,576 rev
CCnature Pure Stevia Extract Powder without Erythritol 5.2oz(148g) - Highly Concentrated Stevia Powder Sweetener Zero Calorie No Artificial Natural Sugar Alternative
CCnature$17.90428 rev
Durelife 100% Pure stevia extract sweetener 8 oz | No Erythritol NON-GMO Project Verified No Fillers Zero Calorie Sugar Substitute | No Aftertaste | Micro-Spoon Included | 8 oz
DureLife$24.871,603 rev
Trending
90-day click momentum7 oz Pure Stevia Extract Powder Highly Concentrated Stevia Powder Sweetener Zero Calorie No Additives Natural Sugar Alternative for Drinks Baking & Desserts Includes Measuring Scoop
HJUOOKD$15.543.8★
Pyure Organic Liquid Stevia Extract Sweetener Zero Calorie Sugar Free Keto Friendly Plant-Based Sugar Substitute Non-GMO Diabetic Friendly Zero Carb No Aftertaste Simply Sweet 1.8 fl oz
Pyure$4.704.2★
Viccoky Organic Stevia Powder 6oz (171g) Stevia Extract Powder Sugar-Free & 0 Calories Sugar Substitute Natural Sweetener
Viccoky$16.204.5★
NOW Foods Certified Organic Better Stevia Extract Powder Zero-Calorie Sweetener Certified Non-GMO 1-Ounce(Pack of 1)
NOW Foods$6.784.6★
365 by Whole Foods Market Organic Stevia Powdered ExtraCount 1 Ounce
365 by Whole Foods Market$6.754.5★
What buyers say about pure stevia
What buyers praise and complain about, mined from review topics.What buyers love
“Good sweetener”
“Amazing taste”
“All natural sweetener”
“Great quality, and one bag lasts a long time”
“Reasonably priced”
“I love that its organic and clean”
“It mixes well”
“clean ingredients”
“easy to open”
“Exactly as advertised”
What buyers complain about
“Not so tasty”
“Bad sugar substitute”
“Lacks Sweetness”
“Very bitter”
“FALSE ADVERTISING”
“definitely not quality controlled”
“Too pricey”
“Cant control anything”
“You would need to get the green rooted stevia to avoid this”
“hard clumps in it recently”
Top return reasons
Common questions
- Is pure stevia profitable to sell on Amazon United States?
- The niche generates $143K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the pure stevia niche?
- 12 brands and 586 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in pure stevia?
- Top complaints mined from reviews: Taste-Overall, Artificial Sweeteners, Sweetness. The return rate is 0.0%.
- When does demand for pure stevia peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the pure stevia niche?
- Listings span $4.70–$28.43; the average listing price is $14.77 (sweet spot $15–$100). The average incumbent carries 4,896 reviews — the moat a new listing must climb.