pure protein chips
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$27.02avg listing price — sweet spot $15–$100
Price range
Incredible$17.03–$41.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,219.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay$142K$142K/yr · 80K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pure protein chips is a $142K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 47/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
pure protein chips market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $135K–$162K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #189
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 83%
- Out of stock
- 5.8%
- Avg brand age
- 54 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Pure Protein84%
- Mix It Up Munchies & More6%
- WonderSlim5%
- Wilde Chips3%
- Quest3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -21.9% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.3×
Top pure protein chips search terms
- pure protein chips60K/yr
- pure protein popped crisps15K/yr
- pure protein crisps5K/yr
Top pure protein chips products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pure Protein Popped Crisps - Variety Pack: Hickory Barbecue Sour Cream & Onion Sweet Chili - 12g Plant Based Protein Gluten Free Non GMO Vegan Air Popped & Puffed Crisps Healthy Protein Snacks 12 Pack
Pure Protein$22.924.4★527 rev
Pure Protein Sour Cream & Onion Popped Crisps - 12g Plant Based Protein Gluten Free Non GMO Vegan Air Popped & Puffed Crisps Healthy Protein Snacks 12 Pack
Pure Protein$22.874.3★445 rev
Pure Protein Popped Crisps Sweet Chili High Protein Snack 12G Protein 1.27oz. 12 Count
Pure Protein$22.724.6★206 rev
Pure Protein Hickory Barbecue Popped Crisps - 12g Plant Based Protein Gluten Free Non GMO Vegan Air Popped & Puffed Crisps Healthy Protein Snacks 12 Pack
Pure Protein$23.384.5★511 rev
Pure Protein Cheesy Crackers Cheddar High Protein Snack 10G Protein 1.06 Oz (Pack of 12)
Pure Protein$22.714.0★612 rev
Newest
by launch date
Pure Protein Apple Cinnamon Soft Baked Protein Bars 12g Protein 7g Fiber Whole Grain Breakfast Bars High Fiber Individually Wrapped Protein Snacks for On-the-Go 10 Count
Pure Protein$17.03157 rev
Pure Protein Popped Crisps 8-Pack Protein Chips Variety Pack 4 Flavors with 12g Protein + 4 MIMM Mints | Gluten Free Healthy Snacks for Adults | Bundled by Mix It Up Munchies | Healthy Gift Box
Mix It Up Munchies & More$33.453 rev
Pure Protein Cinnamon Sugar Popped Crisps - 12g Plant Based Protein Gluten Free Non GMO Vegan Air Popped & Puffed Crisps Healthy Protein Snacks 12 Pack
Pure Protein$23.7697 rev
Pure Protein Cheesy Crackers Cheddar High Protein Snack 10G Protein 1.06 Oz (Pack of 12)
Pure Protein$22.71612 rev
Pure Protein Popped Crisps - Variety Pack: Hickory Barbecue Sour Cream & Onion Sweet Chili - 12g Plant Based Protein Gluten Free Non GMO Vegan Air Popped & Puffed Crisps Healthy Protein Snacks 12 Pack
Pure Protein$22.92527 rev
Trending
90-day click momentum
Wonderslim Protein Chips with Probiotics Variety Pack | 12g Plant Protein 170 Cal | High Protein Chips Vegan Gluten Free Non-GMO | Made with Avocado Oil No Seed Oils | 12 Pack
WonderSlim$33.384.1★
Pure Protein Sour Cream & Onion Popped Crisps - 12g Plant Based Protein Gluten Free Non GMO Vegan Air Popped & Puffed Crisps Healthy Protein Snacks 12 Pack
Pure Protein$22.874.3★
Pure Protein Apple Cinnamon Soft Baked Protein Bars 12g Protein 7g Fiber Whole Grain Breakfast Bars High Fiber Individually Wrapped Protein Snacks for On-the-Go 10 Count
Pure Protein$17.033.7★
Pure Protein Popped Crisps 8-Pack Protein Chips Variety Pack 4 Flavors with 12g Protein + 4 MIMM Mints | Gluten Free Healthy Snacks for Adults | Bundled by Mix It Up Munchies | Healthy Gift Box
Mix It Up Munchies & More$33.455.0★
Pure Protein Popped Crisps - Variety Pack: Hickory Barbecue Sour Cream & Onion Sweet Chili - 12g Plant Based Protein Gluten Free Non GMO Vegan Air Popped & Puffed Crisps Healthy Protein Snacks 12 Pack
Pure Protein$22.924.4★
What buyers say about pure protein chips
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious as always”
“Good amount of protein in these”
“variety of flavors”
“Great crunch,”
“Always a good choice for snacks”
“We are so grateful that there are manufacturers making quality food for people with health issues”
“Good Value for the Money”
“They have just the right amount of flavor and salt”
“The overall texture. crunch, thickness, sturdiness”
“sugar are tasty too”
What buyers complain about
“Gritty taste”
“flavoring is off”
“Leaves a dry”
“Also the texture is hard and gritty”
“Expensive”
“High in fats also”
“These are gross”
“The bar part was very hard to chew”
“Slightly salty,”
“Some are very spicy”
Top return reasons
Common questions
- Is pure protein chips profitable to sell on Amazon United States?
- The niche generates $142K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the pure protein chips niche?
- 5 brands and 19 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pure protein chips?
- Top complaints mined from reviews: Taste-Overall, Flavor, Moist/Dry. The return rate is 0.0%.
- When does demand for pure protein chips peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 3.3× the quietest.
- What does it cost to enter the pure protein chips niche?
- Listings span $17.03–$41.14; the average listing price is $27.02 (sweet spot $15–$100). The average incumbent carries 1,220 reviews — the moat a new listing must climb.