pure protein bars variety pack
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$25.44avg listing price — sweet spot $15–$100
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Price range
Great$6.15–$48.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Review moat
Bad7,731.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad$80K$80K/yr · 29K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pure protein bars variety pack is a $80K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
pure protein bars variety pack market data
- Units sold / yr
- 3K–3K
- avg 250–500/product
- Revenue / yr
- $64K–$76K
- units × avg price
- Conversion rate
- 11.0%
- Avg BSR
- #377
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 75%
- Out of stock
- 4.2%
- Avg brand age
- 63 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Pure Protein82%
- Generic11%
- Quest5%
- Mix It Up3%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 36 weeks — +6.7% search growth over the last 90 days.Top pure protein bars variety pack search terms
- pure protein bars variety pack22K/yr
- pure protein variety pack5K/yr
- premier protein bars 30g variety pack2K/yr
Top pure protein bars variety pack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pure Protein Bars High Protein Nutritious Snacks to Support Energy Low Sugar Gluten Free Variety Pack 1.76oz 18 Pack
Pure Protein$20.954.5★34,338 rev
Pure Protein New Variety Pack Protein Bars 20g Protein 3g Sugar 190 Calories (18 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack
Pure Protein$22.004.6★507 rev
Pure Protein Variety Pack - 12 Count Box | 20g High Protein Gluten-Free On-the-Go Snack | Ideal Pre & Post-Workout Fuel | Low Sugar Great Taste!
Pure Protein$27.924.2★368 rev
Pure Protein Chocolate Peanut Butter Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack
Pure Protein$14.674.5★22,411 rev
Pure Proteins 25 Protein Bars Variety 20g Protein Lasting Energy and Delicious Flavor High Protein Gluten Free Naturally Flavored
Generic$33.904.6★8 rev
Newest
by launch datePure Proteins 25 Protein Bars Variety 20g Protein Lasting Energy and Delicious Flavor High Protein Gluten Free Naturally Flavored
Generic$33.908 rev
Pure Protein Bars Variety Pack 1.76 oz 23-count
Generic$48.995 rev
Pure Protein Variety Pack - 12 Count Box | 20g High Protein Gluten-Free On-the-Go Snack | Ideal Pre & Post-Workout Fuel | Low Sugar Great Taste!
Pure Protein$27.92368 rev
Pure Protein Bars Variety Pack | 12 flavors | High Protein Nutritious Snacks to Support Energy Low Sugar Gluten free. Two new flavors Sundae Cone and Brookie. (Packaged for you by Mix it up)
Mix It Up$39.0922 rev
Pure Proteins Bars Nutrient Rich Snacks with High Protein for Energy Support Minimal Sugar Gluten-Free Variety Packs
Generic$36.5835 rev
Trending
90-day click momentumPure Proteins 25 Protein Bars Variety 20g Protein Lasting Energy and Delicious Flavor High Protein Gluten Free Naturally Flavored
Generic$33.904.6★
Pure Protein Chocolate Salted Caramel Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack
Pure Protein$15.454.4★
Pure Protein Bars Variety Pack 1.76 oz 23-count
Generic$48.993.0★
Pure Protein Bars High Protein Nutritious Snacks to Support Energy Low Sugar Gluten Free Sundae Cone 1.76oz Pack of 4
Pure Protein$6.154.3★
Pure Protein Chocolate Peanut Caramel Protein Bars 20g Protein 3g Sugar 190 Calories (12 count) Low Sugar* High Protein Snack - Gluten Free - Perfect for a Healthy Snack
Pure Protein$15.264.5★
What buyers say about pure protein bars variety pack
What buyers praise and complain about, mined from review topics.What buyers love
“Great snack”
“Pure Protein Bars great supplement”
“Delicious flavor”
“Good quality”
“Good Value”
“satisfies any sweet tooth”
“The bars are a good consistency and chewy”
“Excellent texture”
“As advertised”
“Fresh”
What buyers complain about
“taste like chemicals”
“Too chewy”
“Question nutrition bars are nasty”
“Bland flavor”
“the texture is awful”
“Not worth it”
“multiple bars had an extremely hard”
“Too much sugar”
“Product Quality Is Always Inconsistent”
“did not look at the ingredients”
Top return reasons
Common questions
- Is pure protein bars variety pack profitable to sell on Amazon United States?
- The niche generates $80K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the pure protein bars variety pack niche?
- 4 brands and 23 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pure protein bars variety pack?
- Top complaints mined from reviews: Taste-Overall, Ease Of Chewing/Swallowing, Nutritional Content. The return rate is 0.0%.
- What does it cost to enter the pure protein bars variety pack niche?
- Listings span $6.15–$48.99; the average listing price is $25.44 (sweet spot $15–$100). The average incumbent carries 7,731 reviews — the moat a new listing must climb.