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Pure Omega 3

Fail

The top 5 brands take 98% of clicks, so Pure Omega 3 is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$241K/yr69K searches / yr
90-day growth
+5.1%search demand this quarter
Competition
83%top-5 click share · 6 brands · 13 sellers

Flapen Score

Pure Omega 3 against its category

The dotted line is the Health & Household average. Past it, Pure Omega 3 is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pure Omega 3 market on Amazon at a glance

Shoppers on Amazon United States searched for Pure Omega 3 69K times last year and spent an estimated $241K. The top 5 brands take 98% of clicks. Demand peaks in Feb. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $241K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
+5.1%
Conversion, latest week
7.3%
Market size, estimated
$241Ka year
Peak month
February1.4× the quietest month
Top search term
pure omega 328K searches a year

02 · Price

A sale here is worth $47.52.

Listings sell for $47.52 on average, from $26.97 to $77.57. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $47.52 that is $24K to $36K a year per listing.

Average price
$47.52inside the $15 to $100 sweet spot
Price range
$26.97–$77.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
$24K–$36K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #106 within Essential Fatty Acids. It carries 15,965 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#106in Essential Fatty Acids
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
15,965per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
90 months

Products

Top Pure Omega 3 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.

$0$36K$72K$108K$145K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

13

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

83%

Top 20: 100%

Open market

0%

  • Pure Encapsulations82%
  • Dear Apothecary6%
  • Sports Research4%
  • THORNE3%
  • Nordic Naturals3%
  • MAV NUTRITION2%

Demand

Pure Omega 3 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.4×

Search terms

Top Pure Omega 3 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pure omega 328K/yr
  • pure omega 3 fish oil11K/yr
  • pure fish oil11K/yr
  • omega 3 pure7K/yr
  • pure omega 3 supplement6K/yr
  • pure fish oil omega 3 supplements5K/yr

Reviews and returns

What reviews say buyers love and hate about Pure Omega 3

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Strong fishy taste”
A buyer, on “Taste-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pure Omega 3 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data