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Pure Isolate Protein Powder

Fail

The top 5 products take 100% of clicks, so Pure Isolate Protein Powder is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$178K/yr39K searches / yr
90-day growth
+19.5%search demand this quarter
Competition
100%top-5 click share · 2 brands · 8 sellers

Flapen Score

Pure Isolate Protein Powder against its category

The dotted line is the Health & Household average. Past it, Pure Isolate Protein Powder is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pure Isolate Protein Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Pure Isolate Protein Powder 39K times last year and spent an estimated $178K. All 2 brands take every click. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $178K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+19.5%
Conversion, latest week
6.4%
Market size, estimated
$178Ka year
Peak month
January1.7× the quietest month
Top search term
hydro whey18K searches a year

02 · Price

A sale here is worth $71.56.

Listings sell for $71.56 on average, from $44.92 to $91.31. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At $71.56 that is $18K to $36K a year per listing.

Average price
$71.56inside the $15 to $100 sweet spot
Price range
$44.92–$91.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
$18K–$36K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #338 within Protein. It carries 7,215 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#338in Protein
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
7,215per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 102 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
102 months

Products

Top Pure Isolate Protein Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 26%

Demand

Pure Isolate Protein Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Pure Isolate Protein Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hydro whey18K/yr
  • hydrowhey protein powder8K/yr
  • hydro whey protein7K/yr
  • hydro protein powder4K/yr
  • whey hydro2K/yr

Reviews and returns

What reviews say buyers love and hate about Pure Isolate Protein Powder

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Nutritional Content”
35%of negative reviews mention “Value For Money”
0.1%of orders come back
“Very costly”
A buyer, on “Value For Money”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pure Isolate Protein Powder questions

Answered from the same tracked data.