Pure Isolate Protein Powder
FailThe top 5 products take 100% of clicks, so Pure Isolate Protein Powder is a Fail.
- Flapen Score
- 42 / 100Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 4942
- Market size
- $178K/yr39K searches / yr
- 90-day growth
- +19.5%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 8 sellers
Flapen Score
Pure Isolate Protein Powder against its category
The dotted line is the Health & Household average. Past it, Pure Isolate Protein Powder is stronger. Inside it, weaker.
Market
The Pure Isolate Protein Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Pure Isolate Protein Powder 39K times last year and spent an estimated $178K. All 2 brands take every click. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $178K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- +19.5%
- Conversion, latest week
- 6.4%
- Market size, estimated
- $178Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- hydro whey18K searches a year
02 · Price
A sale here is worth $71.56.
Listings sell for $71.56 on average, from $44.92 to $91.31. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At $71.56 that is $18K to $36K a year per listing.
- Average price
- $71.56inside the $15 to $100 sweet spot
- Price range
- $44.92–$91.31
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $18K–$36K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #338 within Protein. It carries 7,215 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #338in Protein
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 7,215per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 102 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 102 months
Products
Top Pure Isolate Protein Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Optimum Nutrition Platinum Hydrowhey Protein Powder 100% Hydrolyzed Whey Isolate Powder Flavor: Velocity Vanilla 3.5 Pounds (Packaging May Vary)
- Price
- $84.48
- Rating
- 4.6/5
- Reviews
- 4,450
- Age
- 16y ago

Optimum Nutrition Platinum Hydrowhey Protein Powder 100% Hydrolyzed Whey Protein Isolate Powder Flavor: Turbo Chocolate 40 Servings 3.61 Pounds (Packaging May Vary)
- Price
- $84.93
- Rating
- 4.6/5
- Reviews
- 7,040
- Age
- 16y ago

Optimum Nutrition Platinum Hydro Whey Turbo Chocolate 1.75 Pound
- Price
- $44.92
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 16y ago

Dymatize ISO 100 Whey Protein Powder with 25g of Hydrolyzed 100% Whey Isolate Vanilla 5 Pound Package may vary
- Price
- $91.31
- Rating
- 4.6/5
- Reviews
- 20,078
- Age
- 21y ago

Optimum Nutrition Platinum Hydrowhey Protein Powder 100% Hydrolyzed Whey Protein Isolate Powder Flavor: Velocity Vanilla 20 Servings 1.76 Pounds (Packaging May Vary)
- Price
- $52.18
- Rating
- 4.6/5
- Reviews
- 4,450
- Age
- 16y ago
Trending
estimated 90-day click momentum
Dymatize ISO 100 Whey Protein Powder with 25g of Hydrolyzed 100% Whey Isolate Vanilla 5 Pound Package may vary
- Price
- $91.31
- Rating
- 4.6/5
- Reviews
- 20,078
- Age
- 21y ago

Optimum Nutrition Platinum Hydrowhey Protein Powder 100% Hydrolyzed Whey Isolate Powder Flavor: Velocity Vanilla 3.5 Pounds (Packaging May Vary)
- Price
- $84.48
- Rating
- 4.6/5
- Reviews
- 4,450
- Age
- 16y ago

Optimum Nutrition Platinum Hydro Whey Turbo Chocolate 1.75 Pound
- Price
- $44.92
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 16y ago

Optimum Nutrition Platinum Hydrowhey Protein Powder 100% Hydrolyzed Whey Protein Isolate Powder Flavor: Velocity Vanilla 20 Servings 1.76 Pounds (Packaging May Vary)
- Price
- $52.18
- Rating
- 4.6/5
- Reviews
- 4,450
- Age
- 16y ago

Optimum Nutrition Platinum Hydrowhey Protein Powder 100% Hydrolyzed Whey Protein Isolate Powder Flavor: Turbo Chocolate 40 Servings 3.61 Pounds (Packaging May Vary)
- Price
- $84.93
- Rating
- 4.6/5
- Reviews
- 7,040
- Age
- 16y ago
Newest
by launch date
Optimum Nutrition Platinum Hydrowhey Protein Powder 100% Hydrolyzed Whey Protein Isolate Powder Flavor: Velocity Vanilla 20 Servings 1.76 Pounds (Packaging May Vary)
- Price
- $52.18
- Rating
- 4.6/5
- Reviews
- 4,450
- Age
- 16y ago

Optimum Nutrition Platinum Hydrowhey Protein Powder 100% Hydrolyzed Whey Isolate Powder Flavor: Velocity Vanilla 3.5 Pounds (Packaging May Vary)
- Price
- $84.48
- Rating
- 4.6/5
- Reviews
- 4,450
- Age
- 16y ago

Optimum Nutrition Platinum Hydrowhey Protein Powder 100% Hydrolyzed Whey Protein Isolate Powder Flavor: Turbo Chocolate 40 Servings 3.61 Pounds (Packaging May Vary)
- Price
- $84.93
- Rating
- 4.6/5
- Reviews
- 7,040
- Age
- 16y ago

Optimum Nutrition Platinum Hydro Whey Turbo Chocolate 1.75 Pound
- Price
- $44.92
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 16y ago

Dymatize ISO 100 Whey Protein Powder with 25g of Hydrolyzed 100% Whey Isolate Vanilla 5 Pound Package may vary
- Price
- $91.31
- Rating
- 4.6/5
- Reviews
- 20,078
- Age
- 21y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
8
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Optimum Nutrition95%
- Dymatize6%
Demand
Pure Isolate Protein Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Pure Isolate Protein Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hydro whey18K/yr
- hydrowhey protein powder8K/yr
- hydro whey protein7K/yr
- hydro protein powder4K/yr
- whey hydro2K/yr
Reviews and returns
What reviews say buyers love and hate about Pure Isolate Protein Powder
We read the reviews and the return reasons for every product selling here.
“Very costly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pure Isolate Protein Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









