Skip to content

Pure Glutathione

Fail

The top 5 brands take 100% of clicks, so Pure Glutathione is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$168K/yr33K searches / yr
90-day growth
+23.2%search demand this quarter
Competition
98%top-5 click share · 2 brands · 13 sellers

Flapen Score

Pure Glutathione against its category

The dotted line is the Health & Household average. Past it, Pure Glutathione is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pure Glutathione market on Amazon at a glance

Shoppers on Amazon United States searched for Pure Glutathione 33K times last year and spent an estimated $168K. All 2 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $168K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
+23.2%
Conversion, latest week
8.6%
Market size, estimated
$168Ka year
Peak month
July1.5× the quietest month
Top search term
pure encapsulations liposomal glutathione8K searches a year

02 · Price

A sale here is worth $59.79.

Listings sell for $59.79 on average, from $32.76 to $110.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $59.79 that is $30K to $45K a year per listing.

Average price
$59.79inside the $15 to $100 sweet spot
Price range
$32.76–$110.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
$30K–$45K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #925 within Antioxidants. It carries 702 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#925in Antioxidants
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
702per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Pure Glutathione products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.

Brands

2 rising

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

0%

  • Brand 198%
  • Brand 22%
  • Open — no brand owns it (0%)

Demand

Pure Glutathione search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Pure Glutathione search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pure encapsulations liposomal glutathione8K/yr
  • pure glutathione9K/yr
  • pure liposomal glutathione8K/yr
  • pure encapsulations glutathione8K/yr

Reviews and returns

What reviews say buyers love and hate about Pure Glutathione

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“it's a disgusting taste”
A buyer, on “Taste-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Pure Glutathione questions

Answered from the same tracked data.