pure encapsulations magnesium glycinate
Worth a lookShows low returns (0.0%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$4.8M$4.8M/yr · 714K searches
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Price range
Incredible$26.10–$83.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$47.00avg listing price — sweet spot $15–$100
Growth
Okay+12.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad40,924.25avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pure encapsulations magnesium glycinate is a $4.8M/yr Amazon United States market (714K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
pure encapsulations magnesium glycinate market data
- Units sold / yr
- 100K–125K
- avg 25,000–30,000/product
- Revenue / yr
- $4.7M–$5.9M
- units × avg price
- Conversion rate
- 14.4%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Pure Encapsulations100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 74 weeks — +12.0% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.8×
Top pure encapsulations magnesium glycinate search terms
- pure encapsulations magnesium glycinate622K/yr
- magnesium glycinate pure encapsulations43K/yr
- pure encapsulation magnesium glycinate17K/yr
- pure encapsulations magnesium (glycinate)19K/yr
- pure brand magnesium glycinate4K/yr
- pur magnesium glycinate4K/yr
- pure encapsulations glycinate3K/yr
Top pure encapsulations magnesium glycinate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pure Encapsulations Magnesium (Glycinate) - Supplement to Support Stress Relief Sleep Heart Health Nerves Muscles and Metabolism* - with Magnesium Glycinate - 90 Capsules
Pure Encapsulations$26.104.7★49,969 rev
Pure Encapsulations Magnesium (Glycinate) - Supplement to Support Stress Relief Sleep Heart Health Nerves Muscles and Metabolism* - with Magnesium Glycinate - 180 Capsules
Pure Encapsulations$45.014.7★49,969 rev
Pure Encapsulations Magnesium (Glycinate) - Supplement to Support Stress Relief Sleep Heart Health Nerves Muscles and Metabolism* - with Magnesium Glycinate - 360 Capsules
Pure Encapsulations$83.434.7★49,969 rev
Pure Encapsulations Magnesium (Citrate) - Supplement for Sleep Heart Health Cognitive Health Bone Health Energy Muscles and Metabolism* - with Premium Magnesium - 180 Capsules
Pure Encapsulations$33.484.7★13,790 rev
Newest
by launch datePure Encapsulations Magnesium (Glycinate) - Supplement to Support Stress Relief Sleep Heart Health Nerves Muscles and Metabolism* - with Magnesium Glycinate - 90 Capsules
Pure Encapsulations$26.1049,969 rev
Pure Encapsulations Magnesium (Glycinate) - Supplement to Support Stress Relief Sleep Heart Health Nerves Muscles and Metabolism* - with Magnesium Glycinate - 360 Capsules
Pure Encapsulations$83.4349,969 rev
Pure Encapsulations Magnesium (Glycinate) - Supplement to Support Stress Relief Sleep Heart Health Nerves Muscles and Metabolism* - with Magnesium Glycinate - 180 Capsules
Pure Encapsulations$45.0149,969 rev
Pure Encapsulations Magnesium (Citrate) - Supplement for Sleep Heart Health Cognitive Health Bone Health Energy Muscles and Metabolism* - with Premium Magnesium - 180 Capsules
Pure Encapsulations$33.4813,790 rev
Trending
90-day click momentumPure Encapsulations Magnesium (Glycinate) - Supplement to Support Stress Relief Sleep Heart Health Nerves Muscles and Metabolism* - with Magnesium Glycinate - 360 Capsules
Pure Encapsulations$83.434.7★
Pure Encapsulations Magnesium (Citrate) - Supplement for Sleep Heart Health Cognitive Health Bone Health Energy Muscles and Metabolism* - with Premium Magnesium - 180 Capsules
Pure Encapsulations$33.484.7★
Pure Encapsulations Magnesium (Glycinate) - Supplement to Support Stress Relief Sleep Heart Health Nerves Muscles and Metabolism* - with Magnesium Glycinate - 180 Capsules
Pure Encapsulations$45.014.7★
Pure Encapsulations Magnesium (Glycinate) - Supplement to Support Stress Relief Sleep Heart Health Nerves Muscles and Metabolism* - with Magnesium Glycinate - 90 Capsules
Pure Encapsulations$26.104.7★
What buyers say about pure encapsulations magnesium glycinate
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“More deep sleep”
“The best magnesium supplement I have ever taken”
“Perfect supplement”
“As advertised”
“Great Value”
“Great for relaxing”
“Eases muscle cramping”
“Works perfectly”
“Good for constipation”
What buyers complain about
“Did not help with sleep”
“Maybe not pure magnesium glycinate or no quality control”
“Doesnt work as described”
“Poor quality control”
“Bothered my stomach”
“Bad Side effects”
“High dose”
“A little pricey”
“Large capsules”
“And my anxiety worsened on this”
Top return reasons
Common questions
- Is pure encapsulations magnesium glycinate profitable to sell on Amazon United States?
- The niche generates $4.8M/yr across 4 tracked products. 90-day search growth is +12.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the pure encapsulations magnesium glycinate niche?
- 1 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pure encapsulations magnesium glycinate?
- Top complaints mined from reviews: Sleep Quality, Magnesium, Functionality-Overall. The return rate is 0.0%.
- When does demand for pure encapsulations magnesium glycinate peak?
- Demand peaks in Jul; the busiest month runs 1.8× the quietest.
- What does it cost to enter the pure encapsulations magnesium glycinate niche?
- Listings span $26.10–$83.43; the average listing price is $47.00 (sweet spot $15–$100). The average incumbent carries 40,924 reviews — the moat a new listing must climb.