pure encapsulations betaine hcl pepsin
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$38.31avg listing price — sweet spot $15–$100
Price range
Incredible$16.80–$51.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,123.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Market size
Bad$26K$26K/yr · 5K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pure encapsulations betaine hcl pepsin is a $26K/yr Amazon United States market (5K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
pure encapsulations betaine hcl pepsin market data
- Units sold / yr
- 750–1K
- avg 100–250/product
- Revenue / yr
- $29K–$38K
- units × avg price
- Conversion rate
- 14.4%
- Avg BSR
- #354
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 153 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Pure Encapsulations87%
- THORNE8%
- Nutricost5%
Top pure encapsulations betaine hcl pepsin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pure Encapsulations Betaine HCl Pepsin - Digestive Enzymes Supplement for Digestion Aid & Support Stomach Acid & Nutrient Absorption* - 250 Capsules
Pure Encapsulations$51.394.6★1,326 rev
THORNE - Betaine HCL & Pepsin - Digestive Enzyme & Hydrochloric Acid Supplement for Protein Digestion & Occasional Gas or Bloating Relief* - Third-Party Certified - Gluten & Dairy-Free - 225 Capsules
THORNE$46.734.5★1,544 rev
Nutricost Betaine HCl + Pepsin (790mg) 240 Capsules - Vegetarian & GMO Free
Nutricost$16.804.5★3,500 rev
Newest
by launch dateNutricost Betaine HCl + Pepsin (790mg) 240 Capsules - Vegetarian & GMO Free
Nutricost$16.803,500 rev
THORNE - Betaine HCL & Pepsin - Digestive Enzyme & Hydrochloric Acid Supplement for Protein Digestion & Occasional Gas or Bloating Relief* - Third-Party Certified - Gluten & Dairy-Free - 225 Capsules
THORNE$46.731,544 rev
Pure Encapsulations Betaine HCl Pepsin - Digestive Enzymes Supplement for Digestion Aid & Support Stomach Acid & Nutrient Absorption* - 250 Capsules
Pure Encapsulations$51.391,326 rev
Trending
90-day click momentumTHORNE - Betaine HCL & Pepsin - Digestive Enzyme & Hydrochloric Acid Supplement for Protein Digestion & Occasional Gas or Bloating Relief* - Third-Party Certified - Gluten & Dairy-Free - 225 Capsules
THORNE$46.734.5★
Pure Encapsulations Betaine HCl Pepsin - Digestive Enzymes Supplement for Digestion Aid & Support Stomach Acid & Nutrient Absorption* - 250 Capsules
Pure Encapsulations$51.394.6★
Nutricost Betaine HCl + Pepsin (790mg) 240 Capsules - Vegetarian & GMO Free
Nutricost$16.804.5★
What buyers say about pure encapsulations betaine hcl pepsin
What buyers praise and complain about, mined from review topics.What buyers love
“Digestion is improved for sure”
“Excellent product”
“I love that Nutricost tests all their products”
“I still take it to this day to increase my stomach acid for digesting food”
“It works great”
“Works great for heartburn”
“Great supplement at a fair price”
“As advertised and on time”
“Energy improvement”
“Going strong”
What buyers complain about
“instead it caused me to have such severe indigestion, sulfur burps and major gas”
“if you feel your not getting the most out of consuming high protein foods”
“Upset my stomach badly”
“Upset my stomach badly”
“Some say they take more as needed”
“This ingredient has been controversial and does nothing”
“Whats wrong with the tall thinner bottles like every other company uses”
“Its too hard to open with small hands”
Top return reasons
Common questions
- Is pure encapsulations betaine hcl pepsin profitable to sell on Amazon United States?
- The niche generates $26K/yr across 3 tracked products. 90-day search growth is -2.6%. Flapen's verdict: Skip it (40/100).
- How competitive is the pure encapsulations betaine hcl pepsin niche?
- 3 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pure encapsulations betaine hcl pepsin?
- Top complaints mined from reviews: Regulates Digestion, Nutritional Content, Side Effects. The return rate is 0.0%.
- What does it cost to enter the pure encapsulations betaine hcl pepsin niche?
- Listings span $16.80–$51.39; the average listing price is $38.31 (sweet spot $15–$100). The average incumbent carries 2,123 reviews — the moat a new listing must climb.