Is pure encapsulations b12 profitable to sell on Amazon United States?

The niche generates $357K/yr across 9 tracked products. 90-day search growth is +12.8%. Flapen's verdict: Skip it (49/100).

How competitive is the pure encapsulations b12 niche?

1 brands and 3 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in pure encapsulations b12?

Top complaints mined from reviews: Vitamin, Dosage, Ingredients-Overall. The return rate is 0.0%.

When does demand for pure encapsulations b12 peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the pure encapsulations b12 niche?

Listings span $14.14–$47.51; the average listing price is $28.70 (sweet spot $15–$100). The average incumbent carries 4,418 reviews — the moat a new listing must climb.

pure encapsulations b12

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.0%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$28.70

avg listing price — sweet spot $15–$100

Price range

Great$14.14–$47.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$357K

$357K/yr · 103K searches

Growth

Okay+12.8%

90-day search growth — must beat 0% to launch

Review moat

Bad4,418.44

avg incumbent reviews — the moat a new listing must climb

Competition

Bad79%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, pure encapsulations b12 is a $357K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

pure encapsulations b12 market data

Units sold / yr: 13K–15K; avg 1,500–2,000/product
Revenue / yr: $359K–$431K; units × avg price
Conversion rate: 12.0%
Avg BSR: #166
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 110 months
Avg seller age: 161 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Pure Encapsulations100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — +12.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top pure encapsulations b12 search terms

pure encapsulations b1238K/yr +22.1%10.6% conv.
pure b1229K/yr +16.4%11.5% conv.
pure vitamin b1213K/yr +12.1%9.3% conv.
b12 pure encapsulations9K/yr +1.1%11.3% conv.
pure encapsulation b125K/yr +1.8%9.6% conv.
b12 pure5K/yr +11.6%10.3% conv.
pure b12 vitamins4K/yr -43.7%8.4% conv.
pure genomics b12100/yr +42.9%2.5% conv.

All search terms

Top pure encapsulations b12 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pure Encapsulations B12 Folate - Energy Supplement to Support Nerves Energy Metabolism & Cognitive Support* - with Vitamin B Folate as Metafolin - 60 Capsules

Pure Encapsulations$21.254.8★3,407 rev

Pure Encapsulations Methylcobalamin 1 000 mcg - Vitamin B12 Supplement to Support Memory & Nerve Health* - Premium Vitamin B12 Capsules - 180 Capsules

Pure Encapsulations$47.514.7★3,267 rev

Pure Encapsulations Methylcobalamin 1 000 mcg - Vitamin B12 Supplement to Support Memory & Nerve Health* - Premium Vitamin B12 Capsules - 60 Capsules

Pure Encapsulations$19.634.7★3,267 rev

Pure Encapsulations B12 Liquid | 1 000 mcg Vitamin B12 (Methylcobalamin) Supplement to Support Nerves Immune Health Energy and Cognitive Function* | 1 fl. oz.

Pure Encapsulations$21.004.6★1,805 rev

Pure Encapsulations B-Complex Plus - B Vitamins Supplement to Support Neurological Health Cardiovascular Health Energy Levels & Nervous System Support* - with Vitamin B12 & More - 120 Capsules

Pure Encapsulations$41.804.7★11,099 rev

Newest

by launch date

Pure Encapsulations B12 Folate - Energy Supplement to Support Nerves Energy Metabolism & Cognitive Support* - with Vitamin B Folate as Metafolin - 30 Capsules

Pure Encapsulations$14.143,407 rev

3y ago

Pure Encapsulations Adenosyl/Hydroxy B12 90s - High-Potency B Vitamin - for Energy Metabolism & Neurological Support* - Brain Support Supplement* - Vegan & Gluten Free - 90 Capsules

Pure Encapsulations$29.67843 rev

10y ago

Pure Encapsulations B12 5 000 Liquid - Vitamin B12 Methylcobalamin Supplement to Support Energy Nerve Health Cognitive Function & Blood Cells* - Liquid Drops - 1 Fl Oz

Pure Encapsulations$37.241,572 rev

16y ago

Pure Encapsulations B12 Liquid | 1 000 mcg Vitamin B12 (Methylcobalamin) Supplement to Support Nerves Immune Health Energy and Cognitive Function* | 1 fl. oz.

Pure Encapsulations$21.001,805 rev

18y ago

Pure Encapsulations Methylcobalamin 1 000 mcg - Vitamin B12 Supplement to Support Memory & Nerve Health* - Premium Vitamin B12 Capsules - 60 Capsules

Pure Encapsulations$19.633,267 rev

18y ago

What buyers say about pure encapsulations b12

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Pure Encapsulations always offer high quality products in my experience”

Vitamin17%

“Essential vitamin”

Advertised Vs Actual Product8%

“As advertised”

Efficiency6%

“They seem effective”

Value For Money6%

“GOOD VALUE”

Energy Level5%

“Good for energy”

Taste-Overall5%

“Good taste”

Ease Of Chewing/Swallowing3%

“the liquid is much more convenient than swallowing large tablets”

Ease Of Use2%

“Easy to use”

Acid Regulator/Stomach Ache Relief2%

“It does not bother my stomach like the stronger version”

What buyers complain about

Vitamin13%

“Not the right supplement for me”

Dosage11%

“taking only aboit half a dose seemed too strong for me”

Ingredients-Overall4%

“Way too much niacin”

Side Effects4%

“Unknowingly took recommended dosage and ended up at doctor getting EKG for having heart palpitations and anxiety”

Comfort-Overall4%

“I actually felt uncomfortable”

Vegan/Organic4%

“Not Vegan”

Quality-Overall4%

“Quality Issue and Repeated Mold Problem”

Functionality-Overall3%

“this unfortunately did not work for me”

Advertised Vs Actual Product3%

“Deceiving”

Smell3%

“Smells foul”

Top return reasons

Dosage29%

Magnesium14%

Ingredients-Overall14%

Functionality-Overall14%

Product Condition14%

Vitamin14%

Common questions

Is pure encapsulations b12 profitable to sell on Amazon United States?: The niche generates $357K/yr across 9 tracked products. 90-day search growth is +12.8%. Flapen's verdict: Skip it (49/100).
How competitive is the pure encapsulations b12 niche?: 1 brands and 3 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in pure encapsulations b12?: Top complaints mined from reviews: Vitamin, Dosage, Ingredients-Overall. The return rate is 0.0%.
When does demand for pure encapsulations b12 peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the pure encapsulations b12 niche?: Listings span $14.14–$47.51; the average listing price is $28.70 (sweet spot $15–$100). The average incumbent carries 4,418 reviews — the moat a new listing must climb.