Is pure encapsulations b complex profitable to sell on Amazon United States?

The niche generates $465K/yr across 3 tracked products. 90-day search growth is +2.7%. Flapen's verdict: Skip it (45/100).

How competitive is the pure encapsulations b complex niche?

1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in pure encapsulations b complex?

Top complaints mined from reviews: Vitamin, Ingredients-Overall, Dosage. The return rate is 0.0%.

When does demand for pure encapsulations b complex peak?

Demand peaks in Jan–Feb; the busiest month runs 1.9× the quietest.

What does it cost to enter the pure encapsulations b complex niche?

Listings span $26.04–$46.23; the average listing price is $38.02 (sweet spot $15–$100). The average incumbent carries 7,767 reviews — the moat a new listing must climb.

pure encapsulations b complex

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible18.9%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$38.02

avg listing price — sweet spot $15–$100

Price range

Incredible$26.04–$46.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$465K

$465K/yr · 65K searches

Growth

Okay+2.7%

90-day search growth — must beat 0% to launch

Review moat

Bad7,767.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, pure encapsulations b complex is a $465K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 45/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

pure encapsulations b complex market data

Units sold / yr: 13K–15K; avg 4,000–5,000/product
Revenue / yr: $475K–$570K; units × avg price
Conversion rate: 18.9%
Avg BSR: #18
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 125 months
Avg seller age: 161 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Pure Encapsulations100%

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — +2.7% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Open Trend

Top pure encapsulations b complex search terms

pure b complex28K/yr +4.8%13.6% conv.
pure b complex plus18K/yr -7.4%21.0% conv.
pure vitamin b complex10K/yr +6.6%11.9% conv.
pure b complex plus 120 capsules5K/yr +33.1%23.9% conv.
pure vitamin b4K/yr -6.7%10.3% conv.

All search terms

Top pure encapsulations b complex products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pure Encapsulations B-Complex Plus - B Vitamins Supplement to Support Neurological Health Cardiovascular Health Energy Levels & Nervous System Support* - with Vitamin B12 & More - 120 Capsules

Pure Encapsulations$41.804.7★11,099 rev

Pure Encapsulations B-Complex Plus - B Vitamins Supplement to Support Neurological Health Cardiovascular Health Energy Levels & Nervous System Support* - with Vitamin B12 & More - 60 Capsules

Pure Encapsulations$26.044.7★11,099 rev

Pure Encapsulations PureGenomics B-Complex - Broad Spectrum B Vitamin Support for Genetic Expression Cellular Function Hormone Production & Energy Metabolism* - with Vitamin B12 & B6-120 Capsules

Pure Encapsulations$46.234.7★1,104 rev

Newest

by launch date

Pure Encapsulations PureGenomics B-Complex - Broad Spectrum B Vitamin Support for Genetic Expression Cellular Function Hormone Production & Energy Metabolism* - with Vitamin B12 & B6-120 Capsules

Pure Encapsulations$46.231,104 rev

9y ago

Pure Encapsulations B-Complex Plus - B Vitamins Supplement to Support Neurological Health Cardiovascular Health Energy Levels & Nervous System Support* - with Vitamin B12 & More - 120 Capsules

Pure Encapsulations$41.8011,099 rev

21y ago

Pure Encapsulations B-Complex Plus - B Vitamins Supplement to Support Neurological Health Cardiovascular Health Energy Levels & Nervous System Support* - with Vitamin B12 & More - 60 Capsules

Pure Encapsulations$26.0411,099 rev

21y ago

What buyers say about pure encapsulations b complex

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Pure Encapsulations always offer high quality products in my experience”

Vitamin23%

“Excellent vitamin”

Value For Money7%

“Great value for money”

Advertised Vs Actual Product6%

“they work as advertised”

Energy Level6%

“GREAT ENERGY”

Ingredients-Overall4%

“Clean ingredients”

Acid Regulator/Stomach Ache Relief2%

“I appreciate that its gentle on my stomach”

Soft Feel2%

“I feel better”

Strength2%

“Effective”

Efficiency1%

“Works fine”

What buyers complain about

Vitamin20%

“which is an amino acid thrown off by people with a vitamin B deficit”

Ingredients-Overall11%

“Way too much niacin”

Dosage7%

“taking only aboit half a dose seemed too strong for me”

Side Effects6%

“Its gently on my stomach”

Functionality-Overall6%

“this unfortunately did not work for me”

Quality-Overall5%

“its not good at all”

Color5%

“Pee very yellow”

Smell5%

“Smells foul”

Color Fading/Discoloration5%

“cap is discolored”

Taste-Overall5%

“worked amazing now I got a batch which make me feel disgusting”

Top return reasons

Dosage40%