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Pure Encapsulations B Complex

Fail

The top 5 products take 100% of clicks, so Pure Encapsulations B Complex is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$465K/yr65K searches / yr
90-day growth
+2.7%search demand this quarter
Competition
100%top-5 click share · 1 brands · 3 sellers

Flapen Score

Pure Encapsulations B Complex against its category

The dotted line is the Health & Household average. Past it, Pure Encapsulations B Complex is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pure Encapsulations B Complex market on Amazon at a glance

Shoppers on Amazon United States searched for Pure Encapsulations B Complex 65K times last year and spent an estimated $465K. One brand takes every click. Demand peaks in Jan–Feb. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 18.9% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $465K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+2.7%
Conversion, latest week
18.9%
Market size, estimated
$465Ka year
Peak month
February1.9× the quietest month
Top search term
pure b complex28K searches a year

02 · Price

A sale here is worth $38.02.

Listings sell for $38.02 on average, from $26.04 to $46.23. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 4,000 to 5,000 of them. At $38.02 that is $152K to $190K a year per listing.

Average price
$38.02inside the $15 to $100 sweet spot
Price range
$26.04–$46.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
4,000–5,000
Revenue per listing a year
$152K–$190K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Vitamin B. It carries 7,767 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Vitamin B
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
7,767per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 125 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
125 months

Products

Top Pure Encapsulations B Complex products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Pure Encapsulations B Complex search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Search terms

Top Pure Encapsulations B Complex search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pure b complex28K/yr
  • pure b complex plus18K/yr
  • pure vitamin b complex10K/yr
  • pure b complex plus 120 capsules5K/yr
  • pure vitamin b4K/yr

Reviews and returns

What reviews say buyers love and hate about Pure Encapsulations B Complex

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Vitamin”
<0.1%of orders come back, a rate Amazon rounds to zero
“which is an amino acid thrown off by people with a vitamin B deficit”
A buyer, on “Vitamin”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pure Encapsulations B Complex questions

Answered from the same tracked data.