Pure Diffuser

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months

213K

Growth, 90 days vs prior 90

-22.7%

Conversion, latest week

0.7%

Market size, estimated

$39Ka year

Peak month

December12.1× the quietest month

Top search term

melatonin pen54K searches a year

Listings sell for $27.74 on average, from $8.32 to $69.16. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $27.74 that is $3K to $7K a year per listing.

Average price

$27.74inside the $15 to $100 sweet spot

Price range

$8.32–$69.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

2.6%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #440 within Aromatherapy. It carries 5,990 reviews at 3.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

83%

Out of stock, average day

16.8%

Average rank

#440in Aromatherapy

Average rating

3.62 starsAmazon United States average 4.42 stars

Average reviews

5,990per listing

Listings tracked

48

22 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

22

Successful launches

5Amazon's first-year sales bar

Average brand age

39 months