Pure Calcium
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 96% of clicks, so Pure Calcium is a Maybe.
- Flapen Score
- 53 / 100Top 32% of 14,768 Health & Household niches · +4 vs the category median of 4953
- Market size
- $640K/yr199K searches / yr
- 90-day growth
- +18.2%search demand this quarter
- Competition
- 78%top-5 click share · 7 brands · 63 sellers
Flapen Score
Pure Calcium against its category
The dotted line is the Health & Household average. Past it, Pure Calcium is stronger. Inside it, weaker.
Market
The Pure Calcium market on Amazon at a glance
Shoppers on Amazon United States searched for Pure Calcium 199K times last year and spent an estimated $640K. The top 5 brands take 96% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 16.8% of those searches ended in a purchase.
Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $640K a year.
- Searches, last 12 months
- 199K
- Growth, 90 days vs prior 90
- +18.2%
- Conversion, latest week
- 16.8%
- Market size, estimated
- $640Ka year
- Peak month
- May4.7× the quietest month
- Top search term
- citracal maximum plus d396K searches a year
02 · Price
A sale here is worth $19.11.
Listings sell for $19.11 on average, from $11.64 to $37.63. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At $19.11 that is $76K to $96K a year per listing.
- Average price
- $19.11inside the $15 to $100 sweet spot
- Price range
- $11.64–$37.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $76K–$96K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #904 within Calcium. It carries 6,235 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 85%
- Out of stock, average day
- 0.0%
- Average rank
- #904in Calcium
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 6,235per listing
- Listings tracked
- 13
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Pure Calcium products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Citracal Maximum Plus Calcium Supplement - Calcium Citrate with Vitamin D3 Zinc & Essential Minerals for Bone Health Support Ages 12+ 180 Count (Packaging May Vary)
- Price
- $11.74
- Rating
- 4.7/5
- Reviews
- 10,625
- Age
- 17y ago

Citracal Maximum Plus Calcium Supplement - Calcium Citrate with Vitamin D3 Zinc & Essential Minerals for Bone Health Support Ages 12+ 120 Count (Packaging May Vary)
- Price
- $13.05
- Rating
- 4.7/5
- Reviews
- 4,465
- Age
- 16y ago

Citracal Petites- Calcium Citrate with Vitamin D3 Bone Health Support Calcium Supplement for Ages 12+ 375 Count (Packaging May Vary)
- Price
- $14.87
- Rating
- 4.7/5
- Reviews
- 8,355
- Age
- 7y ago

Calcium Citrate 600mg Tablets - Pure Calcium Citrate Supplement 300 Count - Supports Bone Health and Wellness Citrato de Calcio High Absorption Calcium 600 mg
- Price
- $24.96
- Rating
- 4.7/5
- Reviews
- 132
- Age
- 1y ago

Citra-Cl Maximum Plus Calcium Citrate + Vitamin D3 Supplement Tablets 280 ct. Supports Bone Health & Strength - 4+ Month Supply + Exclusive Vitamin Guide
- Price
- $37.63
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 4mo ago
Trending
estimated 90-day click momentum
Citracals Maximum Plus Calcium Citrate + D3 180 Caplets Bone Health Support with Zinc Copper and Manganese
- Price
- $11.64
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 2mo ago

Citra-Cl Maximum Plus Calcium Citrate + Vitamin D3 Supplement Tablets 280 ct. Supports Bone Health & Strength - 4+ Month Supply + Exclusive Vitamin Guide
- Price
- $37.63
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 4mo ago

Vitamatic Calcium Citrate with Vitamin D3 240 Tablets High Absorption Calcium Citrate with D3 Non-GMO Gluten-Free
- Price
- $14.59
- Rating
- 3.9/5
- Reviews
- 128
- Age
- 10mo ago

Citracal Petites- Calcium Citrate with Vitamin D3 Bone Health Support Calcium Supplement for Ages 12+ 375 Count (Packaging May Vary)
- Price
- $14.87
- Rating
- 4.7/5
- Reviews
- 8,355
- Age
- 7y ago

Citracal Maximum Plus Calcium Supplement - Calcium Citrate with Vitamin D3 Zinc & Essential Minerals for Bone Health Support Ages 12+ 120 Count (Packaging May Vary)
- Price
- $13.05
- Rating
- 4.7/5
- Reviews
- 4,465
- Age
- 16y ago
Newest
by launch date
Citracals Maximum Plus Calcium Citrate + D3 180 Caplets Bone Health Support with Zinc Copper and Manganese
- Price
- $11.64
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 2mo ago

Citra-Cl Maximum Plus Calcium Citrate + Vitamin D3 Supplement Tablets 280 ct. Supports Bone Health & Strength - 4+ Month Supply + Exclusive Vitamin Guide
- Price
- $37.63
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 4mo ago

Vitamatic Calcium Citrate with Vitamin D3 240 Tablets High Absorption Calcium Citrate with D3 Non-GMO Gluten-Free
- Price
- $14.59
- Rating
- 3.9/5
- Reviews
- 128
- Age
- 10mo ago

Calcium Citrate 600mg Tablets - Pure Calcium Citrate Supplement 300 Count - Supports Bone Health and Wellness Citrato de Calcio High Absorption Calcium 600 mg
- Price
- $24.96
- Rating
- 4.7/5
- Reviews
- 132
- Age
- 1y ago

Spring Valley Calcium Citrate 600 mg 300 Tablets - Bone & Joint Health + STS Sticker.
- Price
- $26.75
- Rating
- 4.8/5
- Reviews
- 92
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
63
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
2%
- CITRACAL73%
- Generic12%
- Pure Encapsulations6%
- STS Home3%
- Nature Made3%
- 21st Century2%
- Open — no brand owns it (1 brand, 2%)
Demand
Pure Calcium search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.7×
Search terms
Top Pure Calcium search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- citracal maximum plus d396K/yr
- calcium citrate 600mg68K/yr
- citracal maximum plus28K/yr
- calcium citrate with d37K/yr
Reviews and returns
What reviews say buyers love and hate about Pure Calcium
We read the reviews and the return reasons for every product selling here.
“Very large pills”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pure Calcium questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









