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Pure Calcium

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 96% of clicks, so Pure Calcium is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$640K/yr199K searches / yr
90-day growth
+18.2%search demand this quarter
Competition
78%top-5 click share · 7 brands · 63 sellers

Flapen Score

Pure Calcium against its category

The dotted line is the Health & Household average. Past it, Pure Calcium is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pure Calcium market on Amazon at a glance

Shoppers on Amazon United States searched for Pure Calcium 199K times last year and spent an estimated $640K. The top 5 brands take 96% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 16.8% of those searches ended in a purchase.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $640K a year.

Searches, last 12 months
199K
Growth, 90 days vs prior 90
+18.2%
Conversion, latest week
16.8%
Market size, estimated
$640Ka year
Peak month
May4.7× the quietest month
Top search term
citracal maximum plus d396K searches a year

02 · Price

A sale here is worth $19.11.

Listings sell for $19.11 on average, from $11.64 to $37.63. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At $19.11 that is $76K to $96K a year per listing.

Average price
$19.11inside the $15 to $100 sweet spot
Price range
$11.64–$37.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
4,000–5,000
Revenue per listing a year
$76K–$96K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #904 within Calcium. It carries 6,235 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#904in Calcium
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
6,235per listing
Listings tracked
13

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
82 months

Products

Top Pure Calcium products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

63

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

2%

  • Brand 173%
  • Brand 212%
  • Brand 36%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Pure Calcium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Prime Day '25Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.7×

Search terms

Top Pure Calcium search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • citracal maximum plus d396K/yr
  • calcium citrate 600mg68K/yr
  • citracal maximum plus28K/yr
  • calcium citrate with d37K/yr

Reviews and returns

What reviews say buyers love and hate about Pure Calcium

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Calcium”
22%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very large pills”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pure Calcium questions

Answered from the same tracked data.